Company Profiles Sequential Brands Group Inc
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Company Profiles Sequential Brands Group Inc
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language : en
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Company Profiles Sequential Brands Group Inc written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Company Profiles Leading Brands Inc
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language : en
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Company Profiles Leading Brands Inc written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Masterpieces Of Swiss Entrepreneurship
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Author : Jean-Pierre Jeannet
language : en
Publisher: Springer Nature
Release Date : 2021-04-21
Masterpieces Of Swiss Entrepreneurship written by Jean-Pierre Jeannet and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-21 with Business & Economics categories.
This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms. ‘Masterpieces of Swiss Entrepreneurship’ brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices. Matti Alahuhta, Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies, Helsinki, Finland Start-up entrepreneurs need proven models from industry which demonstrate the various paths to success. “Masterpieces of Swiss Entrepreneurship” provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive. Gina Domanig, Managing Partner, Emerald Technology Ventures, Zurich
Branding Queens
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Author : Kim D. Rozdeba
language : en
Publisher: Rozdeba Brand & Co.
Release Date : 2022-05-10
Branding Queens written by Kim D. Rozdeba and has been published by Rozdeba Brand & Co. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-10 with Business & Economics categories.
Branding Queens is a collection of stories about twenty women entrepreneurs who, against all odds, built famous brands that were beloved by millions of customers worldwide. Building a brand isn’t easy. Establishing an iconic brand is one in a million. Add the fact of being a woman in an unfortunately still male-dominated business world, and you’d think it was almost impossible. Branding Queens celebrates the branding accomplishments of these self-made women who persevered in a man’s world to create an enduring brand dynasty. This book profiles the brands and lives of Barbe-Nicole Clicquot of Veuve Clicquot champagne; Anna Bissell, cofounder of the BISSELL Carpet Sweeper Company; Madam C.J. Walker, Elizabeth Arden, Estée Lauder, Mary Kay Ash, and Anita Roddick (of The Body Shop), all cosmetics and beauty mavericks; women’s apparel innovators Coco Chanel, Liz Claiborne, Tory Burch, and Sara Blakely; Margaret Rudkin, founder of Pepperidge Farm; Olive Ann Beech cofounder of Beech Aircraft; Ruth Handler, cofounder of Mattel toys; Katharine Graham, owner of The Washington Post; Queen Elizabeth II, Sovereign of fifteen nations; Lillian Vernon, direct-mail maven; media moguls Martha Stewart and Oprah Winfrey; and Debbi Fields, founder of Mrs. Fields Cookies. These are the branding queens. Branding expert Kim D. Rozdeba unravels these fascinating stories with a clear perspective on creating a brand in twenty different ways. You will learn how these women marketed hope, health, dignity, confidence, beauty, empowerment, and happiness through their products and services. To help uncover the secrets to these women’s success, Kim assesses how the branding queens approached each of five branding components—Commitment, Construct, Community, Content, and Consistency (the 5 C’s). These women lived life to its fullest by following their passions and purpose. Their stories are just as big as their brands. Branding Queens will inspire you, empower you, and encourage your entrepreneurial spirit.
Marketing Management 3rd Edition
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Author : Kumar Arun & Meenakshi N.
language : en
Publisher: Vikas Publishing House
Release Date :
Marketing Management 3rd Edition written by Kumar Arun & Meenakshi N. and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'.Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands.Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing.Key FeaturesBest Practices• Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world• Marketers can adopt these practices to elevate individual and organizational performanceCorporate Insights• Examples of marketing concepts being implemented by well-known Indian companies and brands• Latest moves of companies and brands as they cope with competition and environmentCase Studies• A brief case study after each chapter, focusing on specific issues dealt within the chapterSpecialized Questions• Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms
Brands And Their Companies
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Author :
language : en
Publisher:
Release Date : 1992
Brands And Their Companies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business names categories.
Companies And Their Brands
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Author :
language : en
Publisher:
Release Date : 1991
Companies And Their Brands written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business names categories.
Findex
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Author :
language : en
Publisher:
Release Date : 1994
Findex written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Marketing research categories.
Computerworld
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Author :
language : en
Publisher:
Release Date : 1995-09-11
Computerworld written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-09-11 with categories.
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Thomas Register Of American Manufacturers
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Author :
language : en
Publisher:
Release Date : 2003
Thomas Register Of American Manufacturers written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Industries categories.