Conceptual Foundations Of Business Research
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Conceptual Foundatons Of Business Research
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Author : Paul H. Rigby
language : en
Publisher:
Release Date : 1966
Conceptual Foundatons Of Business Research written by Paul H. Rigby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Economic research categories.
Conceptual Foundations Of Business Research
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Author : Paul H. Rigby
language : en
Publisher:
Release Date : 1965
Conceptual Foundations Of Business Research written by Paul H. Rigby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Economics categories.
Conceptual Foundations Of Business Research
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Author : Paul Herbert Rigby (econoom.)
language : en
Publisher:
Release Date : 1965
Conceptual Foundations Of Business Research written by Paul Herbert Rigby (econoom.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Economics categories.
Market Segmentation
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Author : Michel Wedel
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Market Segmentation written by Michel Wedel and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
Conceptual Foundations Of Business Research Cloth
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Author : Rigby
language : en
Publisher:
Release Date : 1965-01-01
Conceptual Foundations Of Business Research Cloth written by Rigby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965-01-01 with categories.
Handbook Of The Philosophical Foundations Of Business Ethics
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Author : Christoph Luetge
language : en
Publisher:
Release Date : 2013
Handbook Of The Philosophical Foundations Of Business Ethics written by Christoph Luetge and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business categories.
The Handbook of Business Ethics: Philosophical Foundations is a standard interdisciplinary reference handbook in the field of business ethics. Articles by notable philosophers and economists examine fundamental concepts, theories and questions of business ethics: Are morality and self-interest compatible? What is meant by a just price? What did the Scholastic philosophers think about business?
Conceptual Foundations Of Business Research Paper
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Author : Rigby
language : en
Publisher:
Release Date : 1965-01-01
Conceptual Foundations Of Business Research Paper written by Rigby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965-01-01 with categories.
Organizational And Social Perspectives On Information Technology
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Author : Richard Baskerville
language : en
Publisher: Springer Science & Business Media
Release Date : 2000-04-30
Organizational And Social Perspectives On Information Technology written by Richard Baskerville and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-30 with Business & Economics categories.
This book is intended to mark the turn of the first century of the information age. The purpose of the book is to denote the transition from past to current to future investigations of the relationships and interactions among four major components: information systems (IS), information technology (IT), organizations, and society. These investigations share a primary focus on the interrelationships, not on the components themselves. The contributions to the book deal with the history of IS theory and technology, with the directions faced by those sharing the concerns of the field in its future research, and with attempts to draw these two views together. Five discourses collectively answer the key question: `What is the status of IS, as related to organizations and society, now that we stand at the juncture of the new century?' These discourses deal with the fundamental concepts, the classical and novel challenges, the conceptualization processes, automation, and new technology. What is our story as we turn the first century of the information age? We believe that IT is even more critical in social interaction in organizations, that human language barriers form fundamental roadblocks to IT implementation, that newer forms of IS integrate horizontally rather than vertically, and that the mix of skills and knowledge is changing. We also find that we lack integrated approaches to risk management, that new social costs are being unleashed on people by the wiring of society, and we are rushing headlong into globalized systems with our eyes closed. We reveal how the old end-user tension between central control and innovation has reappeared in the intranet world, how IT has been converted into a cultural commodity, and explore how the video screen has become the central means for discovering our relevance to our universe. We explore the surprising ways that machines have acquired human status, not through robotics, but rather through social construction. We discover new norms for defining the relationships and exchanges between human beings and computers. For example, gender defines IS success and web design defines social relationships. Consequently, we show how systems must now be developed interpretively, rather than through rational–technical IS design principles used in the last century.
A Standardization Of Selected Management Concepts
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Author : Arthur G. Bedeian
language : en
Publisher: Dissertations-G
Release Date : 1986
A Standardization Of Selected Management Concepts written by Arthur G. Bedeian and has been published by Dissertations-G this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
Historical And Conceptual Foundations Of Measurement In The Human Sciences
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Author : Derek C. Briggs
language : en
Publisher:
Release Date : 2021-09
Historical And Conceptual Foundations Of Measurement In The Human Sciences written by Derek C. Briggs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09 with Educational tests and measurements categories.
Historical and Conceptual Foundations of Measurement in the Human Sciences explores the assessment and measurement of non-physical attributes that define human beings: abilities, personalities, attitudes, dispositions, and values. The proposition that human attributes are measurable remains controversial, as do the ideas and innovations of the six historical figures--Gustav Fechner, Francis Galton, Alfred Binet, Charles Spearman, Louis Thurstone and S. S. Stevens--at the heart of this book. Across ten rich, elaborative chapters, readers are introduced to the origins of educational and psychological scaling, mental testing, classical test theory, factor analysis, and diagnostic classification; and to controversies spanning the quantity objection, the role of measurement in promoting eugenics, theories of intelligence, the measurement of attitudes, and beyond. Graduate students, researchers, and professionals in educational measurement and psychometrics will emerge with a deeper appreciation for both the challenges and the affordances of measurement in quantitative research.