Conceptual Foundatons Of Business Research
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Conceptual Foundatons Of Business Research
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Author : Paul H. Rigby
language : en
Publisher:
Release Date : 1966
Conceptual Foundatons Of Business Research written by Paul H. Rigby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Economic research categories.
Conceptual Foundations Of Business Research
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Author : Paul Herbert Rigby (econoom.)
language : en
Publisher:
Release Date : 1965
Conceptual Foundations Of Business Research written by Paul Herbert Rigby (econoom.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Economics categories.
Conceptual Foundations Of Business Research Paper
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Author : Rigby
language : en
Publisher:
Release Date : 1965-01-01
Conceptual Foundations Of Business Research Paper written by Rigby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965-01-01 with categories.
Conceptual Foundations Of Business Research Cloth
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Author : Rigby
language : en
Publisher:
Release Date : 1965-01-01
Conceptual Foundations Of Business Research Cloth written by Rigby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965-01-01 with categories.
Conceptual Foundations Of Business
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Author : Richard Sedric Fox Eells
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1974
Conceptual Foundations Of Business written by Richard Sedric Fox Eells and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.
Interdisciplinary research textbook on the conceptual foundations of capitalism and private enterprise in the USA - presents theoretical and philosophical concepts, and covers private ownership, the multinational enterprise, business organization functions, relationships between the State and the enterprise, etc. References.
Conceptual Foundations Of Business Research
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Author : Paul H. Rigby
language : en
Publisher:
Release Date : 1965
Conceptual Foundations Of Business Research written by Paul H. Rigby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Economics categories.
Conceptual And Theoretical Foundations Of Business Intelligence
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Author : Kamran Nazari
language : en
Publisher:
Release Date : 2013
Conceptual And Theoretical Foundations Of Business Intelligence written by Kamran Nazari and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Business intelligence systems combine operational data with analytically tools to present complex and competitive information to planners and decision makers. The objective is to improve the timeliness and quality of inputs to the decision process. Business Intelligence is used to understand the capabilities available in the firm; the state of the art, trends, and future directions in the markets, the technologies, and the regulatory environment in which the firm competes; and the actions of competitors and the implications of these actions. The emergence of the data warehouse as a repository, advances in data cleansing, increased capabilities of hardware and software, and the emergence of the web architecture all combine to create a richer business intelligence environment than was available previously. Although business intelligence systems are widely used in industry, research about them is limited. This paper, in addition to being a tutorial, proposes a BI framework and potential research topics. The framework highlights the importance of unstructured data and discusses the need to develop BI tools for its acquisition, integration, cleanup, search, analysis, and delivery. In addition, this paper explores a matrix for BI data types (structured vs. unstructured) and data sources (internal and external) to guide research.
Methodology For Creating Business Knowledge
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Author : Ingeman Arbnor
language : en
Publisher: SAGE
Release Date : 2008-12-22
Methodology For Creating Business Knowledge written by Ingeman Arbnor and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-22 with Business & Economics categories.
`Arbnor and Bjerke′s deep insight into theory construction and their honest appraisal of knowledge creation makes this edition absolutely essential for business scholars. I recommend this book to scholars in any area of business seeking a more thoughtful and useful understanding of research methodology′ - Morgan Miles, Professor of Marketing, Georgia Southern University `These are two authors on top of their game, using their vast experience and depth of knowledge to present a complex topic in a framework which is understandable and usable by anyone doing academic research. This third edition will ensure that this book remains the essential read for social science researchers′ - David Carson, Professor of Marketing, University of Ulster Arbnor and Bjerke′s best-selling text, first published in 1997, remains unrivalled; both in its contemporary relevance to research methodology, and in its coverage of the interplay between the philosophy of science, methodology and business. The authors make an in-depth examination into the circularity of knowledge and its foundations and analyze the repercussions for business, research and consulting. Where knowledge is a competitive necessity understanding its foundations is a necessity. The Third Edition has been updated to be even more relevant to the contemporary interests of business knowledge. Additional extras include: - Several more examples are included, plus previous examples have been updated - Improved illustrations and diagrams - Revised presentation makes the book easier to use - Useful summaries of the key points and concepts to aide accessibility - Points of reflection allow the reader to further their thinking on the topics - A glossary of terms - A teacher′s manual which can be requested from the book′s website
Market Segmentation
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Author : Michel Wedel
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Market Segmentation written by Michel Wedel and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
Foundations Of Marketing Theory
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Author : Shelby D. Hunt
language : en
Publisher: M.E. Sharpe
Release Date : 2002
Foundations Of Marketing Theory written by Shelby D. Hunt and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.