Conquering Consumerspace
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Conquering Consumerspace
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Author : Michael R. Solomon
language : en
Publisher: Amacom Books
Release Date : 2006-05
Conquering Consumerspace written by Michael R. Solomon and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05 with Business & Economics categories.
Solomon reveals the accelerating blurring of traditional boundaries between branded commodities and everyday life.
Consumer Behavior
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Author : Michael R. Solomon
language : en
Publisher: Prentice Hall
Release Date : 2007
Consumer Behavior written by Michael R. Solomon and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.
Handbook Of Product Placement In The Mass Media
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Author : Mary-Lou Galician
language : en
Publisher: Routledge
Release Date : 2004-05-28
Handbook Of Product Placement In The Mass Media written by Mary-Lou Galician and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-28 with Business & Economics categories.
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
Consumer Economics
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Author : Elizabeth B. Goldsmith
language : en
Publisher: Routledge
Release Date : 2021-05-24
Consumer Economics written by Elizabeth B. Goldsmith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-24 with Business & Economics categories.
From artificial intelligence to identity theft, from what we once thought of as unshakeable institutions to increasing concerns about privacy and sustainability, consumer issues are an integral part of daily life. This updated fourth edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today’s global economy. This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, the history of the consumer movement, personal finance, legal rights and responsibilities, and marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include the following: New case studies and critical thinking projects to encourage students to develop their critical thinking skills through analyzing consumer issues. Expanded coverage of social media and the impact of social influence on consumers. Revised consumer alerts: practical advice and guidance to help students make smart consumer decisions. A companion website with PowerPoint slides for each chapter. Fully updated, this textbook is suitable for students studying consumer sciences—what works, what does not, and how consumers are changing.
Changing Big Business
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Author : Anna Hutchens
language : en
Publisher: Edward Elgar Publishing
Release Date : 2009
Changing Big Business written by Anna Hutchens and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This is an important and valuable contribution both to our understanding of fair trade and the broader context in which it operates. Dr Hutchens develops an exciting new theory and presents extensive original empirical work to construct a rigorous and, at times, challenging argument concerning the limits and opportunities for the fair trade movement going forward. Alex Nicholls, University of Oxford, UK Drawing on candid accounts from practitioners, producers and industry representatives, this informative and proactive volume investigates the challenges facing today s fair trade movement and provides unique insights into the workings of social and economic power in world markets. Using original, in-depth empirical data, Anna Hutchens develops several new approaches to understanding power, governance and social change across the broad interdisciplinary fields of development, economics and politics. Emphasising fair trade s entrepreneurs, this book investigates the creation of innovative commercial fair trade business models that are often neglected in fair trade research but are crucial to the fair trade movement s survival in commercial markets. As corporate involvement in fair trade markets grows, these models will be the key variable for the sustainability of fair trade into the future. This book will be warmly welcomed by academics in the fields of economics, political science and sociology working on free trade and fair trade. International non-government organisations, such as Oxfam, and international fair trade networks will find this book invaluable. Government officials (particularly in the EU Commission and parliamentarians) working on fair trade and/or trade-and-development policy and analysis will also find this book of particular interest.
Branding And Sustainable Competitive Advantage Building Virtual Presence
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Author : Kapoor, Avinash
language : en
Publisher: IGI Global
Release Date : 2011-09-30
Branding And Sustainable Competitive Advantage Building Virtual Presence written by Kapoor, Avinash and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-30 with Business & Economics categories.
Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.
The Handbook Of Global Companies
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Author : John Mikler
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-25
The Handbook Of Global Companies written by John Mikler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-25 with Political Science categories.
The Handbook of Global Companies brings together original research addressing the latest theories and empirical analysis surrounding the role of global companies in local, national, and international governance. Offers new insights into the role of global companies in relation to policy and governance at local, national, and international levels Brings together newly-commissioned research by a global team of established and up-and-coming scholars from the fields of international relations, political science, public policy, and beyond Considers the environmental and societal responsibilities of global corporations. Covers topics including the spatial locations of global companies; debate about the power they wield and their role as catalysts in new forms of governance; and the ways in which global companies share authority with the state and international organizations to drive policy processes Speculates on the broader potential and limitations of global governance
Inside Consumption
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Author : S. Ratneshwar
language : en
Publisher: Psychology Press
Release Date : 2005
Inside Consumption written by S. Ratneshwar and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Consumer behavior categories.
Now that consumption has become the defining phenomenon of human life and society, this book addresses the effects of critical life events on consumption motives and the sociological and intergenerational influences on consumers.
Consumption Culture And Consumer Life Choices In Australia
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2006
Consumption Culture And Consumer Life Choices In Australia written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Consumption (Economics) categories.
Explorations In Consumer Culture Theory
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Author : John F. Sherry
language : en
Publisher: Routledge
Release Date : 2008-11-24
Explorations In Consumer Culture Theory written by John F. Sherry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-24 with Business & Economics categories.
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled "consumer culture theory." In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, the focus then shifts to specific consumption venues. Analyses of advertising in personal, critical and historical perspective, examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling, interpretations of the dynamics of brand loyalty and corporate image management, and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective.