Consumer Behavior Analysis
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Consumer Behaviour Analysis
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Author : Gordon R. Foxall
language : en
Publisher: Taylor & Francis
Release Date : 2002
Consumer Behaviour Analysis written by Gordon R. Foxall and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Consumer Behaviour And Analytics
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Author : Andrew Smith
language : en
Publisher: Taylor & Francis
Release Date : 2023-11-08
Consumer Behaviour And Analytics written by Andrew Smith and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-08 with Business & Economics categories.
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.
Perspectives On Consumer Behaviour
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Author : Włodzimierz Sroka
language : en
Publisher: Springer Nature
Release Date : 2020-06-26
Perspectives On Consumer Behaviour written by Włodzimierz Sroka and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-26 with Business & Economics categories.
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Consumer Behavior Analysis
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Author : Donald A. Hantula
language : en
Publisher: Routledge
Release Date : 2014-01-21
Consumer Behavior Analysis written by Donald A. Hantula and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-21 with Business & Economics categories.
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
Understanding Consumer Behavior And Consumption Experience
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Author : Rajagopal
language : en
Publisher: IGI Global
Release Date : 2015-01-31
Understanding Consumer Behavior And Consumption Experience written by Rajagopal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-31 with Business & Economics categories.
Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
Consumer Behavior
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Author : Sak Onkvisit
language : en
Publisher: Macmillan College
Release Date : 1994-01-01
Consumer Behavior written by Sak Onkvisit and has been published by Macmillan College this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-01 with Consumer Behavior categories.
Consumer Demographics And Behaviour
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Author : Jo M. Martins
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-11-01
Consumer Demographics And Behaviour written by Jo M. Martins and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-01 with Social Science categories.
This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing.
Contemporary Marketing Strategy
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Author : Rajagopal
language : en
Publisher: Springer
Release Date : 2019-02-01
Contemporary Marketing Strategy written by Rajagopal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-01 with Business & Economics categories.
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Consumer Behavior For Dummies
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Author : Laura Lake
language : en
Publisher: John Wiley & Sons
Release Date : 2009-05-11
Consumer Behavior For Dummies written by Laura Lake and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-11 with Business & Economics categories.
Consumer behaviour.
Consumer Behavior Organizational Strategy And Financial Economics
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Author : Mehmet Huseyin Bilgin
language : tr
Publisher: Springer
Release Date : 2018-03-30
Consumer Behavior Organizational Strategy And Financial Economics written by Mehmet Huseyin Bilgin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-30 with Business & Economics categories.
This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy.