Consumer Behavior Essentials You Always Wanted To Know
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Consumer Behavior Essentials You Always Wanted To Know
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Author : Vibrant Publishers
language : en
Publisher: Vibrant Publishers
Release Date : 2025-02-11
Consumer Behavior Essentials You Always Wanted To Know written by Vibrant Publishers and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-11 with Business & Economics categories.
i. Marketing from a consumer behavior lens: Understand marketing through the lens of consumer psychology. ii. Tribal marketing decoded: Learn how to target "tribes" for deeper connections. iii. Actionable insights: Apply marketing concepts in practical and simple ways. iv. Suitable for all levels: Benefits managers, marketing executives, and students alike. In a rapidly evolving marketing landscape, understanding consumer behavior is crucial for any business’s success. This book serves as a compass, guiding readers through the intricacies of customer preferences. It decodes consumer tribes and offers a fresh perspective on marketing, revealing how to connect with specific consumer segments—or "tribes"—to create lasting relationships. Whether you're a seasoned marketer or just starting out, this book provides actionable strategies to help you connect with your audience and achieve your business goals. With this book, you will: - Discover how to identify and analyze key consumer tribes: Understand the unique characteristics, preferences, and behaviors of different consumer groups. - Learn how to tailor your marketing messages to resonate with specific tribes: Craft targeted campaigns that speak directly to the needs and desires of each tribe. - Understand how to build strong brand loyalty through targeted campaigns: Foster deep connections with your audience by offering products and services that align with their values and aspirations - Leverage consumer insights for sustainable growth: Use data-driven insights to optimize your marketing strategies and drive long-term business success. The book offers a myriad of real-world business examples to help explain theoretical concepts. It also comes with chapter-wise quiz questions and practical templates for students and professionals in the field.
Principles Of Economics Essentials You Always Wanted To Know
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Author : Vibrant Publishers
language : en
Publisher: Vibrant Publishers
Release Date : 2024-07-18
Principles Of Economics Essentials You Always Wanted To Know written by Vibrant Publishers and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-18 with Business & Economics categories.
I. Learn economics in a simplified manner ii. Discover the ten guiding principles of economics iii. Understand the nuances of demand and supply iv. Gain knowledge about different market structures with global examples v. Know everything about firm theories and cost structures vi. Get insights into macroeconomics and the role of aggregate demand Principles of Economics Essentials You Always Wanted To Know is a complete yet compact for anyone wanting to learn the fundamentals of economics. It equips readers not only with theoretical knowledge but also practical tips and strategies. The book's conversational tone and easy-to-understand language help readers grasp complex concepts with ease. The book is especially beneficial for someone wanting to understand how the principles of economics can be applied to real-life decision-making in business, life, and policy making. The complex concepts in this book are simplified to their easiest essentials and explained with practical examples from all over the world, which makes it suitable for students beginning to pursue the subject academically. On the other hand, the practical tips and usable explanations aim to benefit professionals looking to learn more about economics. The quiz questions at the end of every chapter help readers test their knowledge. The book also includes readily usable downloadable templates for professionals in the field. This book is part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.
Microeconomics Essentials You Always Wanted To Know
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Author : Amlan Ray
language : en
Publisher: Vibrant Publishers
Release Date : 2022-08-17
Microeconomics Essentials You Always Wanted To Know written by Amlan Ray and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-17 with Business & Economics categories.
Have you wondered how companies decide the price of their products? What factors do companies consider while allocating their resources? How does consumer behavior affect the factors of production? A go-to guide to understanding the building blocks of Microeconomics Microeconomics Essentials You Always Wanted To Know has the answers to all your questions. The book shows how the demand of consumers affects the market supply and how price is a major determinant of them. Next, the book goes on to explain consumer behavior with the help of cardinal and ordinal utility approaches. The book dives deep into the functions of markets and the roles that they play in a booming or receding economy. Lastly, it touches upon the topic of international trade and its advantages for a country. It contains plenty of examples that are relevant to the real world which will make it easier for you to grasp the concepts. Microeconomics Essentials You Always Wanted To Know is a go-to guide for understanding all the crucial concepts that form the building blocks of microeconomics. After reading this book, readers will: Understand the basic concepts of Microeconomics Learn the relationship between demand and supply Get to know the various types of markets Discover how prices of goods and services are determined Understand the theory of factor pricing Appreciate policy decisions related to taxation, interest rate, and international trade About the Series Microeconomics Essentials You Always Wanted to Know is part of the Self-Learning Management Series. This series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes fundamentals, important concepts, standard and well-known principles, and practical ways of application of the subject matter
Market Research Essentials You Always Wanted To Know
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Author : Samara Omundson
language : en
Publisher: Vibrant Publishers
Release Date : 2025-05-12
Market Research Essentials You Always Wanted To Know written by Samara Omundson and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-12 with Business & Economics categories.
Navigate market complexities with a solid understanding of market research fundamentals Learn the practice of market research and improve your ability to navigate market complexities. Market Research Essentials You Always Wanted to Know walks you through the fundamentals and best practices of market research, ensuring that you understand how to apply them effectively in a professional setting. The book begins with an explanation of why market research is so critical to business operations today. This is followed by a detailed overview of the market research discipline, including its types, methods, and processes. It also guides the reader on how to best frame and analyze the research. The book concludes with chapters on how to apply the market research findings, as well as a sneak peek at emerging methods and implications for the future of the practice. With its theoretical concepts, practical examples, and quizzes, Market Research Essentials offers a well-rounded introduction to the fundamentals of market research, making it ideal for new and experienced professionals. You will gain an understanding of the following from this book: 1.The importance and value of the practice of market research 2. How to define and apply different market research methods and data types 3. How to ask the right questions to land on the best market research approach 4. The key components in the market research process 5. A view of what the future holds for market research This book is part of the Self-Learning Management Series, and serves as a valuable guide to develop your expertise and advance your career in the field of market research.
Advertising Essentials You Always Wanted To Know
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Author : Maria Isa
language : en
Publisher: Vibrant Publishers
Release Date : 2025-08-19
Advertising Essentials You Always Wanted To Know written by Maria Isa and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-19 with Business & Economics categories.
The advertising playbook for brands that refuse to be ignored Whether developing your first campaign or optimizing high-profile marketing initiatives, Advertising Essentials You Always Wanted to Know provides actionable solutions to help you engage with your audience. It equips you to learn what Nike, Apple, and Spotify discovered about storytelling to win hearts, and how missteps have cost other brands millions of dollars. It is an easy-to-use resource on the art and science of modern advertising for leaders and professionals. This book offers: · Guidance on optimizing your campaign's performance · Real-world knowledge to create impactful advertising · Insights into digital, social media, and influencer marketing tactics · Understanding of strategic advertising models
Services Marketing Essentials You Always Wanted To Know
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Author : Vishal Desai
language : en
Publisher: Vibrant Publishers
Release Date : 2023-10-27
Services Marketing Essentials You Always Wanted To Know written by Vishal Desai and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-27 with Business & Economics categories.
Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing. A deep dive into the theory and practice of Services Marketing Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts. This book will help you to: i. Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence. ii. Learn the different models of service quality iii. Gauge consumer wants and perceptions to meet their expectations iv. Improve your service design to make it efficient v. Create a pricing strategy according to your service business type The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life. Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide. This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.
International Business Essentials You Always Wanted To Know
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Author : Lisa Power
language : en
Publisher: Vibrant Publishers
Release Date : 2025-03-03
International Business Essentials You Always Wanted To Know written by Lisa Power and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-03 with Business & Economics categories.
Unlock global success with International Business Essentials You Always Wanted to Know. This foundational guide is ideal for entrepreneurs, students, and professionals who want to navigate the financial and strategic complexities of today’s global marketplace. Covering key topics from trade and currency dynamics to cultural intelligence, this book informs business planning by simplifying the forces that shape modern international business. You’ll Learn About: 1. Global market entry strategies necessary for expanding into new markets 2. Cultural intelligence models that demystify cultural differences, helping you build adaptable skills for successful global interactions 3. Risk mitigation strategies to address currency fluctuations, tariffs, and other dynamic conditions 4. Financial tools and strategies that help companies thrive in competitive, interconnected world markets 5. Frameworks for navigating political and economic risks and opportunities Prepare to succeed in any international business environment with this essential resource—your key to building expertise in global commerce.
Product Management Essentials You Always Wanted To Know
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Author : Chintan Udeshi
language : en
Publisher: Vibrant Publishers
Release Date : 2025-08-05
Product Management Essentials You Always Wanted To Know written by Chintan Udeshi and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-05 with Business & Economics categories.
In the fast-moving and technologically advancing world, companies need to continuously evolve to meet and exceed expectations of their customers. Companies need to bring the new products and offerings to the market to meet and exceed customer needs and solve the important problems for the customers and make their life easy. To ensure the product meets and exceeds the customer expectation and businesses remain competitive, the role of the product manager has become crucial in an organization as it involves deeply understanding the customer preferences and the industry in general and then, coming up with a strategy to solve the customer problems in a differentiated way to ensure it delights the customers. The product manager role sits at an intersection of technology, marketing and sales and hence, product managers need to work cross-functionality across different departments to bring the products into the market. Product Management Essentials is a comprehensive and easily understandable guide for anyone who wants to learn about the product manager role, how to become a product manager for the first time and once you are in the PM role, how to succeed as a product manager in large organizations as well as startups. The book is useful for aspiring product managers or early career product managers who know nothing about the product management role but want to learn more about the role including goals and responsibilities, day in the life of the product manager. It also covers the cross-functional nature of the product manager role and how PMs work cross-functionally across different departments to bring products into the market. By reading the Product Management Essentials book, the reader will gain an understanding of the following topics: i. Product manager roles and responsibilities and day in the life of product manager ii. How to identify product opportunities and work cross-functionally across different departments to launch the product into the market. iii. Frameworks that are commonly used by the product managers to make the strategic decisions for the product as well as overall organization. iv. Product management specializations and how to become top 10% of product manager v. How to get into the product management role and cracking the PM interviews
Sales Management Essentials You Always Wanted To Know
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Author : Vishal Desai
language : en
Publisher: Vibrant Publishers
Release Date : 2022-04-08
Sales Management Essentials You Always Wanted To Know written by Vishal Desai and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-08 with Business & Economics categories.
· Do you want to know about various sales promotion tools to maximize sales revenue in your organization? · Are you looking for ways to handle conflict situations in sales management? · Do you want to know why sales force management is so important? Sales Management Essentials You Always Wanted To Know is a ready reckoner on sales management fundamentals and their practical applications! Sales Management Essentials contains everything you need to know about Sales Management! In this book, you will learn why (and how) sales and marketing are different and the wide range of sales channels you can use to sell your products. If you’ve been focused on only selling your product and not your product concept, this book will teach you how. (Yes, there’s a difference!) If you want to conduct sales promotions and need effective sales promotion techniques, this book will provide what you require. This book will help you to: · Understand all aspects of sales management functions · Learn how to manage the sales channels and sales-force · Discover the relationship between sales and marketing · Study various selling tools, sales techniques, and sales strategies · Explore various sales promotion activities to increase sales · Learn channel conflict management and resolution skills The book is an ideal pick for young managers, entrepreneurs, and graduate students who wish to acquaint themselves with all the aspects of sales management. It is also an excellent teaching aid for the academic fraternity and industry professionals. About the Series Sales Management Essentials is part of the Self-Learning Management Series that is designed to help students, professionals, and entrepreneurs learn essential management lessons. This series of books is written by industry experts who have combined their vast work experiences into relevant, concise, and practical handbooks that appeal to learners from all spheres of life.
Social Media Marketing Essentials You Always Wanted To Know
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Author : Vibrant Publishers
language : en
Publisher: Vibrant Publishers
Release Date : 2024-01-27
Social Media Marketing Essentials You Always Wanted To Know written by Vibrant Publishers and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-27 with Business & Economics categories.
Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings. Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue. The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well. The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing. This book will help you- i. Learn the process of coming up with a marketing strategy ii. Navigate through the sea of social media platforms and create platform-specific content iii. Explore hashtags: Know when, where, and how to use them iv. Understand the metrics and evaluate your social media marketing strategies The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.