Consumer Behavior In The Lebanese Restaurant Industry

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Consumer Behavior In The Lebanese Restaurant Industry

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Author : Elias Kallas
language : en
Publisher:
Release Date : 2012

Consumer Behavior In The Lebanese Restaurant Industry written by Elias Kallas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Consumer behavior categories.

The objective of this study is to determine the major factors influencing consumer behavior in the Lebanese restaurant sector while also examining the application of certain tools used in sensory marketing such as music, scents and colors. Sensory marketing is a a new trend gaining great attention in the marketing field, it uses various toold to tackle consumers five senses thus influencing their behavior and perception of a brand. The goal is to achieve brand awareness, differentiation and loyalty. To achieve the research objectives a quantitative research was prepared. A questionnaire was administrated by email to a large sample of 400 people and the data was managed using the statistical package for social sciences "SPSS". The study showed strong relationships between age, income and factors influencing consumers choice for a restaurant, as well as restaurant types. Moreover, respondents showed strong perception to factors used in sensory marketing techniques and their influence on their decision making process was noticeable. This research is the first in tackling consumers behavior in the Lebanese restaurant industry while taking into consideration the concept of sensory marketing. It will bring great benefit to marketeers in this sector by giving them an insight to their customers minds and by introducing a new marketing concept that could help them achieve brand awareness and differentiation.

Culinary Taste

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Author : Donald Sloan
language : en
Publisher: Routledge
Release Date : 2004

Culinary Taste written by Donald Sloan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

Culinary Taste: Consumer Behaviour in the International Restaurant Sector looks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can translate into successful business in industry. With a foreword from Prue Leith, restaurateur, author, teacher, and prolific cookery writer and novelist, and a list of well-known and respected international contributors from the UK, France, Australia and Hong Kong, this text discusses the issues involved from a multitude of angles. * Provides wide-ranging insight into the nature of culinary taste as expressed in commercial restaurant settings * Evaluates the influence on culinary taste of a variety of factors such as: social class, gender, health awareness, marketing and geography * Considers the importance of understanding these issues for business management and for success in the hospitality industry today

The Perception Of The Lebanese University Students Towards The Smoking Ban And Its Effect On Their Behavior In Restaurant Pub Nightclub Visits

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Author : Maya Habib
language : en
Publisher:
Release Date : 2013

The Perception Of The Lebanese University Students Towards The Smoking Ban And Its Effect On Their Behavior In Restaurant Pub Nightclub Visits written by Maya Habib and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.

This study aims to explore the impact of a smoking ban on leisure outlets in Lebanon, more specifically on restaurants and pubs and nightclubs from a consumer behavior perspective. The study is narrowed down to only include Lebanese University students as they constitute a significant share of customers of these outlets and thus are major influencers in this subject. The research question- "is there a significant shift in consumer behavior after the implementation of the smoking ban, and do consumers visit restaurants and bars less frequently due to the ban implementation?"- is answered through analyzing primary and secondary data and conducting a survey questionnaire. Results show that the implementation of the smoking ban in Lebanon does not have a significant impact on restaurant and pub going behavior with a majority of respondents who support the ban, however, more in restaurants than in pubs and nightclubs, and the least in water-pipe cafes.

Acculturation To The Global Consumer Culture And Ethnic Identity

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Author : Ranim Hallab
language : en
Publisher:
Release Date : 2009

Acculturation To The Global Consumer Culture And Ethnic Identity written by Ranim Hallab and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.

Today's world is affected in all its aspects, including consumers' behaviors and attitudes, by the activities representing globalization. With respect to global media, technology, and traveling activities, the whole world is becoming one single market, containing diverse cultures, with similar consumer needs. A wide body of research has demonstrated that culture significantly affects consumer behavior. Thus it is important for marketing managers to examine the effects of global consumer culture on today's consumers' consumption patterns. This helps them know when and where to standardize or localize their marketing strategies and plans of actions regarding consumer behavior, communication, and retailing, and when, where, and how to blend both standardization and adaptation. With fast developing economies, international business activities have been growing very fast recently in the Middle-East in general; therefore, in order to extend the research boundaries and break the North American bias in the literature, Lebanon is the focus of the present's study to connect acculturation to global consumer culture (AGCC) and ethnic identity (EID) to consumer behavior. In addition, the present study links AGCC and EID to other constructs such as ethnocentrism (CET), materialism (MAT), religiosity (REL), demographics, and Schwartz's Value Dimensions (SVD). It turns out that the Lebanese population is slightly acculturated above average score to the global consumer culture, yet still very attached to their traditions. Moreover, AGCC and EID are negatively related, where the former construct positively affects global food and consumption, while the latter influences (a) positively local food and clothing consumption and (b) negatively luxury good consumption. In addition, AGCC shows a (1) negative relationship with CET and a positive relationship with MAT respectively, while EID shows positive relationships with each of CET, MAT, and REL. As to SVD, AGCC is found to be positively related to openness to change, self-transcendence, and self-enhancement, while EID is found to be positively related to conservation, self-transcendence, and self-enhancement. The study concludes that marketing managers should adapt their strategies for culture-bound products and standardize their strategies for culture-free products (except for luxury goods) in Lebanon. Limitations and directions for future research are highlighted as well.

The Legal Aspects Of Marketing Behavior In Lebanon And Kuwait

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Author : Nimr Eid
language : en
Publisher:
Release Date : 1970

The Legal Aspects Of Marketing Behavior In Lebanon And Kuwait written by Nimr Eid and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Marketing categories.

How Advertisement Effects The Consumer Behaviour In The Fast Food Industry During The Corona Pandemic In India

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Author : Yash Mandviwala
language : en
Publisher:
Release Date : 2021-07-06

How Advertisement Effects The Consumer Behaviour In The Fast Food Industry During The Corona Pandemic In India written by Yash Mandviwala and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-06 with categories.

Bachelor Thesis from the year 2021 in the subject Sociology - Consumption and Advertising, grade: 8.0, course: Bachelors of Business Administration, language: English, abstract: This paper aims at providing information about understanding how advertisement effects the fast food industry during COVID-19 in India. One of the world's fastest growing food types is victuals (fast foods). People buy fast food because it's easy to prepare, cheap and heavily promoted. But due to COVID-19 situations, the scenario changed. With the presence of lockdown in all countries because of the spread of the COVID-19 virus, the growth of the fast food industry declines. Restaurants in India are state subjects and during this time, they were having zero income but with a fixed cost. The fear of social proximity will persist post lockdown and initially affects business negatively. In the recent times, the fast food industry has shifted their normal advertisements to special COVID-related advertisements that may or may not drive the emotion of buying the fast food by any means.

Measuring Brand Equity In The Lebanese Fast Food Industry

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Author : Dana Abbas
language : en
Publisher:
Release Date : 2011

Measuring Brand Equity In The Lebanese Fast Food Industry written by Dana Abbas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Branding (Marketing) categories.

Fast Food Consumers

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Author : Zeina Ibrahim
language : en
Publisher:
Release Date : 2005

Fast Food Consumers written by Zeina Ibrahim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Consumer behavior categories.

The Lebanese Consumer Behavior Towards Recycled Paper Products

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Author : Mira Saayfan
language : en
Publisher:
Release Date : 2010

The Lebanese Consumer Behavior Towards Recycled Paper Products written by Mira Saayfan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Consumer behavior categories.

Ethnic Hospitality Marketing

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Author : Elena Chatzopoulou
language : en
Publisher:
Release Date : 2023

Ethnic Hospitality Marketing written by Elena Chatzopoulou and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Authenticity (Philosophy) categories.

"Ethnic-themed restaurants are informal but powerful ambassadors for a country's culture and contributors to local and national economies. Communicating authenticity and quality are essential characteristics in the development of a competitive and effective marketing strategy for restaurants. This book analyses how authenticity and quality perceptions are both constructed and communicated within the ethnic dining sector. Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received. It follows by exploring the marketing implications of consumer constructs and effective promotional methods to aid restaurateurs to better engage with customers whilst also respecting their culinary culture. It also guides the reader through the use of NVivo for research purposes, and its utilisations to facilitate the inductive and interpretive analysis. This book offers a valuable resource for researchers across marketing, including consumer behaviour, food marketing, marketing research and communications. The data analysis tools explored are also transferable to a wide range of sectors outside of food and dining"--