Consumer Behaviour And Digital Transformation
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Managing Digital Transformation
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Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2021-05-26
Managing Digital Transformation written by Andreas Hinterhuber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-26 with Business & Economics categories.
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.
Consumer Behaviour And Digital Transformation
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Author : Ayantunji Gbadamosi
language : en
Publisher: Taylor & Francis
Release Date : 2024-03-11
Consumer Behaviour And Digital Transformation written by Ayantunji Gbadamosi and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-11 with Business & Economics categories.
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked. Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students’ learning. Each chapter includes ‘pause, plan, and practice (PPP)’ activities, as well as real-life case studies exploring digital consumption, digital consumer experiences, and digital trends across industries, from global companies such as Nike and McDonald’s to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management, and Digital Marketing. This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.
Impact Of Digital Transformation On The Development Of New Business Models And Consumer Experience
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Author : Rodrigues, Maria Antónia
language : en
Publisher: IGI Global
Release Date : 2022-03-11
Impact Of Digital Transformation On The Development Of New Business Models And Consumer Experience written by Rodrigues, Maria Antónia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-11 with Business & Economics categories.
In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.
Digital Transformation In Business And Society
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Author : Babu George
language : en
Publisher: Springer Nature
Release Date : 2019-10-04
Digital Transformation In Business And Society written by Babu George and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-04 with Business & Economics categories.
The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.
Digital Context 2 0
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Author : David Norton
language : en
Publisher: Bookbaby
Release Date : 2016-02-04
Digital Context 2 0 written by David Norton and has been published by Bookbaby this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-04 with Business & Economics categories.
David W. Norton, founder of the Digital Consumer Collaborative, discusses how businesses can improve their customer interactions and offerings by developing their understanding of consumer decision-making in a digital age. Norton provides advice on ways to increase consumer engagement by drawing attention to the ways consumers act within their individual digital contexts, or the way that users share the data they create.
Transitioning Media In A Post Covid World
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Author : Gali Einav
language : en
Publisher: Springer
Release Date : 2023-04-23
Transitioning Media In A Post Covid World written by Gali Einav and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-23 with Business & Economics categories.
This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Digital Paradigms Strategies For Consumer Behavior And Operational Intelligence
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Author : Srinivas Kalyan Yellanki
language : en
Publisher: GLOBAL PEN PRESS UK
Release Date :
Digital Paradigms Strategies For Consumer Behavior And Operational Intelligence written by Srinivas Kalyan Yellanki and has been published by GLOBAL PEN PRESS UK this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
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Handbook Of Research On Digital Transformation Management And Tools
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Author : Pettinger, Richard
language : en
Publisher: IGI Global
Release Date : 2022-06-30
Handbook Of Research On Digital Transformation Management And Tools written by Pettinger, Richard and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-30 with Business & Economics categories.
Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.