Consumer Behaviour And Digital Transformation
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Consumer Behaviour And Digital Transformation
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Author : Ayantunji Gbadamosi
language : en
Publisher: Taylor & Francis
Release Date : 2024-03-11
Consumer Behaviour And Digital Transformation written by Ayantunji Gbadamosi and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-11 with Business & Economics categories.
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked. Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students’ learning. Each chapter includes ‘pause, plan, and practice (PPP)’ activities, as well as real-life case studies exploring digital consumption, digital consumer experiences, and digital trends across industries, from global companies such as Nike and McDonald’s to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management, and Digital Marketing. This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.
Impact Of Digital Transformation On The Development Of New Business Models And Consumer Experience
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Author : Rodrigues, Maria Antónia
language : en
Publisher: IGI Global
Release Date : 2022-03-11
Impact Of Digital Transformation On The Development Of New Business Models And Consumer Experience written by Rodrigues, Maria Antónia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-11 with Business & Economics categories.
In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.
Digital Paradigms Strategies For Consumer Behavior And Operational Intelligence
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Author : Srinivas Kalyan Yellanki
language : en
Publisher: GLOBAL PEN PRESS UK
Release Date :
Digital Paradigms Strategies For Consumer Behavior And Operational Intelligence written by Srinivas Kalyan Yellanki and has been published by GLOBAL PEN PRESS UK this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
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A New Era Of Consumer Behavior
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Author :
language : en
Publisher: BoD – Books on Demand
Release Date : 2023-03-29
A New Era Of Consumer Behavior written by and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-29 with Business & Economics categories.
The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Industry 4 0 And The Digital Transformation Of International Business
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Author : Gurinder Singh
language : en
Publisher: Springer Nature
Release Date : 2023-03-01
Industry 4 0 And The Digital Transformation Of International Business written by Gurinder Singh and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-01 with Business & Economics categories.
The book throws light on the ongoing trends in international business, integration of information technology with global businesses, its role in value co-creation, resource integration, and service for service exchange. While discussing the issues of these areas, chapters of this book also delve into prevalent problematic areas which are closely related like employment, ethical aspects, power creation, and so on. Recognizing the role digitization and new technologies play in enabling global managers to communicate with outside world directly via digital channels irrespective of their location (which is especially true in time of COVID-19), the book takes an emerging economy perspective and throws light on new theories, perceptions, employment opportunities, and innovative ideas through its content. The book not only discusses effects of information technology but also the latest emerging technology in global business like use of artificial intelligence, robotics, machine learning, big data, and their integration with the global business 4.0. Since emergence of these new technologies requires proper infrastructural development, the book also throws light on government initiatives and CSR in this respect. It contains takeaways for both undergraduate and graduate students, researchers and academicians, industry watchers, practitioners, start-ups, and entrepreneurs
Proceedings Of The International Conference On Digital Transformation In Business Navigating The New Frontiers Beyond Boundaries Dtbnnf 2024
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Author : N. V. Suresh
language : en
Publisher: Springer Nature
Release Date : 2024-06-01
Proceedings Of The International Conference On Digital Transformation In Business Navigating The New Frontiers Beyond Boundaries Dtbnnf 2024 written by N. V. Suresh and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-01 with Business & Economics categories.
This is an open access book. "Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries." Scheduled for 24th & 25th January 2024 promises to be a transformative and enlightening experience for Academicians, Research scholars, business leaders, innovators, and technology enthusiasts. The central theme of this conference, "Navigating the New Frontiers Beyond Boundaries," encapsulates the current state of business in the digital era. As technology continues to shape our world, boundaries that were once considered insurmountable are being challenged, reshaped, and even obliterated. Digital transformation is at the heart of this evolution, and this conference aims to explore how businesses can harness its power to reach new heights. Objectives of the Conference : Help researchers and practitioners reassess business model and plans through digital transformation. Help to recommend the innovation and transitions of new-age technology to the business. Support researchers and practitioners in evaluating improvements in customer experience. Showcase improvements in employee performance within the work environment through Digital transformation. Explore operational agility using digital transformation
Digital Transformation For Fashion And Luxury Brands
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Author : Wilson Ozuem
language : en
Publisher: Springer Nature
Release Date : 2024-04-16
Digital Transformation For Fashion And Luxury Brands written by Wilson Ozuem and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-16 with Business & Economics categories.
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace. Chapters 2 and 16 are available open access under a Creative Commons Attribution 4.0 International License via Springer Link.
Digital Transformation In The Customer Experience
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Author : Mohammed Majeed
language : en
Publisher: CRC Press
Release Date : 2025-02-10
Digital Transformation In The Customer Experience written by Mohammed Majeed and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-10 with Business & Economics categories.
Technology is an indispensable part of the business world with firms using digital platforms to gain/create, maintain and deliver customer experience, especially post-pandemic. Digitization involves the comprehensive integration of digital technology into all facets of a company’s operations, yielding heightened value for customers. This book, Digital Transformation in the Customer Experience, looks at how digital transformation can help both service and manufacturing firms to deliver better customer experience. This book will enhance readers’ understanding of the disruptive technologies that have brought businesses to their current digital state, including social media, artificial intelligence (AI), big data, machine learning, and the Internet of Things (IoT). Numerous examples and exhibits are employed to illustrate the book’s comprehensive digital framework. It presents case studies of digital implementation across diverse industries and provides implementation templates for businesses. Designed to support careers in consulting and the execution of digital strategies within companies, the book covers all essential aspects. To offer insights into practical digital transformation in real-world scenarios, the book incorporates case studies and examples spanning various industries. Its organized structure makes it accessible to students, instructors, and junior and mid-level executives. Furthermore, the book seeks to disseminate novel technical concepts and features that can be integrated into daily life for the betterment of society. The book addresses important questions such as the relevance of e-service quality in customer satisfaction and loyalty, impact and effect of adware, malware and spyware on the digital environment, the Internet of Everything in marketing, digital entertainment, digital transformation in healthcare and more. The book also covers the impact of digitalization on education, finance and banking as well as the hospitality industry. Sensitive topics like the influence of Facebook on consumer engagement and the impact of social media marketing communications on teenagers’ attitudes, etc. are also addressed in the book.
Digital Transformation In Commerce
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Author : Dr. Ravi Kant
language : en
Publisher: SGSH Publications
Release Date : 2025-01-26
Digital Transformation In Commerce written by Dr. Ravi Kant and has been published by SGSH Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-26 with Antiques & Collectibles categories.
The present book on ‘Digital Transformation in Commerce’ presents the current trends of financial technologies and digital issues in Commerce. The book includes the research papers of various researchers from various disciplines. We hope this book will be purposeful for the students, managers, technical persons and researchers in the area of digitalisation, finance, technical issues and Commerce. The topic of Digital transformation in Commerce occupies and important place in the course contents of various Universities and professional examinations such as MBA, M.Com, MFC, BBA, B.Com, PDBM, MCA, BCA, PGDCA, and Computer Science etc. the book has written to the needs of students as well as researchers. This book is a modest attempt to help young students and researchers in understanding this fascinating subject in a systematic manner with lucid exposition of its different facets but in a simple language.
Enhancing And Predicting Digital Consumer Behavior With Ai
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Author : Musiolik, Thomas Heinrich
language : en
Publisher: IGI Global
Release Date : 2024-05-13
Enhancing And Predicting Digital Consumer Behavior With Ai written by Musiolik, Thomas Heinrich and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-13 with Business & Economics categories.
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.