Digital Transformation In The Customer Experience

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Digital Transformation In The Customer Experience

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Author : Mohammed Majeed
language : en
Publisher: CRC Press
Release Date : 2025-02-10

Digital Transformation In The Customer Experience written by Mohammed Majeed and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-10 with Business & Economics categories.

Technology is an indispensable part of the business world with firms using digital platforms to gain/create, maintain and deliver customer experience, especially post-pandemic. Digitization involves the comprehensive integration of digital technology into all facets of a company’s operations, yielding heightened value for customers. This book, Digital Transformation in the Customer Experience, looks at how digital transformation can help both service and manufacturing firms to deliver better customer experience. This book will enhance readers’ understanding of the disruptive technologies that have brought businesses to their current digital state, including social media, artificial intelligence (AI), big data, machine learning, and the Internet of Things (IoT). Numerous examples and exhibits are employed to illustrate the book’s comprehensive digital framework. It presents case studies of digital implementation across diverse industries and provides implementation templates for businesses. Designed to support careers in consulting and the execution of digital strategies within companies, the book covers all essential aspects. To offer insights into practical digital transformation in real-world scenarios, the book incorporates case studies and examples spanning various industries. Its organized structure makes it accessible to students, instructors, and junior and mid-level executives. Furthermore, the book seeks to disseminate novel technical concepts and features that can be integrated into daily life for the betterment of society. The book addresses important questions such as the relevance of e-service quality in customer satisfaction and loyalty, impact and effect of adware, malware and spyware on the digital environment, the Internet of Everything in marketing, digital entertainment, digital transformation in healthcare and more. The book also covers the impact of digitalization on education, finance and banking as well as the hospitality industry. Sensitive topics like the influence of Facebook on consumer engagement and the impact of social media marketing communications on teenagers’ attitudes, etc. are also addressed in the book.

Digital Transformation And Customer Experience

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Author : Dr. Cajetan I Mbama
language : en
Publisher:
Release Date : 2013

Digital Transformation And Customer Experience written by Dr. Cajetan I Mbama and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.

Strategies For The Digital Customer Experience

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Author : Batat, Wided
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-05-06

Strategies For The Digital Customer Experience written by Batat, Wided and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-06 with Business & Economics categories.

This innovative book proposes a conceptual framework to integrate the ecological and tourism aspects of Protected Area regulation, assisting decision-makers to develop contextually effective laws and management plans that avoid over-regulating or under-regulating tourism, given the areas' ecological profiles.

Digital Transformation Technology

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Author : Dalia A. Magdi
language : en
Publisher: Springer Nature
Release Date : 2021-08-23

Digital Transformation Technology written by Dalia A. Magdi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-23 with Technology & Engineering categories.

This book is a collection of best-selected research papers presented at the Second World Conference on Internet of Things: Applications & Future (ITAF 2020) organized by Global Knowledge Research Foundation during 16 – 17 December 2020. It includes innovative works from researchers, leading innovators, business executives and industry professionals to examine the latest advances and applications for commercial and industrial end users across sectors within the emerging Internet of things ecosphere. It shares state-of-the-art as well as emerging topics related to Internet of things such as big data research, emerging services and analytics, Internet of things (IoT) fundamentals, electronic computation and analysis, big data for multi-discipline services, security, privacy and trust, IoT technologies and open and cloud technologies.

Data Driven Customer Experience Transformation

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Author : Mohamed Zaki
language : en
Publisher: Kogan Page Publishers
Release Date : 2025-04-03

Data Driven Customer Experience Transformation written by Mohamed Zaki and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-03 with Business & Economics categories.

We are living in an experience-driven economy, where the customer's experience is paramount and even beloved brands risk losing market share due to a single negative customer experience. In our technology-led, omnichannel environment, one of the biggest risks for brands is a lack of consistency in their customer experience across digital, physical and social channels. Data-driven Customer Experience Transformation provides insights and frameworks for creating delightful customer experiences across all three channels, by leveraging data and the latest technologies. Using cutting-edge research from the Cambridge Service Alliance, at the University of Cambridge, this book explores the importance of omnichannel customer-centricity across all sectors and takes you on a journey from setting your strategy, through designing and managing your customer experiences in real-time. It explores how AI can be used to identify opportunities and predict engagement, as well as how to use data to understand customer loyalty, forge stronger customer relationships and drive growth. By combining academic rigour with real-world examples from leading companies such as Microsoft, KFC and Emirates Airline, this book is the ultimate guide to designing and implementing an exceptional data-driven customer experience across all channels, whether you work in B2B, B2C or public services.

Handbook Of Research On Smart Management For Digital Transformation

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Author : Barbosa, Belem
language : en
Publisher: IGI Global
Release Date : 2022-03-11

Handbook Of Research On Smart Management For Digital Transformation written by Barbosa, Belem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-11 with Business & Economics categories.

In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.

Airline Customer Experience

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Author : Pushan Kumar Dutta
language : en
Publisher: Taylor & Francis
Release Date : 2025-08-26

Airline Customer Experience written by Pushan Kumar Dutta and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-26 with Transportation categories.

In the 21st century, commercial aviation has been transformed into a passenger-centric business in which the customer has assumed an ever more active role in managing their own journeys. This trend is set to continue with innovations and transformations in multiple areas. Point-of-sale solutions will redefine in-flight commerce, making it easier for passengers to make purchases during their journey. Telemedicine will ensure health and safety onboard, allowing for immediate medical assistance in case of emergencies. The shift to personal electronic devices for in-flight entertainment (IFE) will cater to the digitally savvy passenger and their expectations in the digital age. Smart cabins will revolutionize in-flight food and beverage services, providing passengers with a more personalized and enjoyable experience. Data-driven catering will reduce food waste and boost profits in aviation. In short, all areas of the passenger experience will be affected by ongoing digital transformation. Airline Customer Experience: Digitalization in Passenger Services aims to show how digitalization is transforming the way the aviation industry operates, making it more efficient, profitable, and sustainable. The wide-ranging contents embrace all aspects of aviation relating to the customer experience, from purchase and pre-check-in, to the services offered to passengers in flight and beyond. The authors present a nuanced and kaleidoscopic view of the airline customer experience, which will be at once familiar and illuminating to readers. This book is an essential resource for advanced postgraduate students and researchers working in aviation, particularly those with a focus on aviation service operations management, customer services, and customer relationship management. Practicing airline managers and operators will also value the innovative insights and examples the book offers.

Educational And Social Dimensions Of Digital Transformation In Organizations

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Author : Peres, Paula
language : en
Publisher: IGI Global
Release Date : 2018-10-26

Educational And Social Dimensions Of Digital Transformation In Organizations written by Peres, Paula and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-26 with Education categories.

In order to remain competitive, organizations must adapt to transforming environments at a rapid pace. As such, managers and employees need to constantly update their knowledge and skills, particularly as businesses become more digital and global. Educational and Social Dimensions of Digital Transformation in Organizations provides emerging research exploring the theoretical and practical aspects of evolving organizations and maintaining sustainable business strategies through digital environments. Featuring coverage on a broad range of topics such as consumer relationships, organizational knowledge, and enterprise social networks, this publication is ideally designed for graduate-level students, managers, educational administrators, IT professionals, researchers, and system developers seeking current research on organizational preparedness and technological adaptation.

Impact Of Digital Transformation On The Development Of New Business Models And Consumer Experience

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Author : Rodrigues, Maria Antónia
language : en
Publisher: IGI Global
Release Date : 2022-03-11

Impact Of Digital Transformation On The Development Of New Business Models And Consumer Experience written by Rodrigues, Maria Antónia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-11 with Business & Economics categories.

In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.

The Digital Transformation Of Supply Chain Management

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Author : Michela Pellicelli
language : en
Publisher: Elsevier
Release Date : 2022-11-17

The Digital Transformation Of Supply Chain Management written by Michela Pellicelli and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-17 with Transportation categories.

The Digital Transformation of Supply Chain Management offers a roadmap to all areas of supply chain management, with the idea of ecosystem as a center of gravity. The book describes the impact of Internet-driven global information and communication systems in enhancing supply chain management processes. It analyzes six building blocks of supply chain management, including consumer focus and demand, resource and capacity management, procurement and purchasing, inventory management, operation management, and distribution management. The book concludes by presenting the principal innovative solutions available now, or in the future, for managing and increasing the efficiency of supply chains. As supply chains are evolving toward an ecosystem that incorporates a wide range of digital technologies such as the cloud, big data, the Industrial Internet of Services, 3D printing, augmented and virtual reality, blockchain, artificial intelligence, machine learning, and many more, this book is an ideal resource. - Provides balanced, state-of-the-art coverage on emerging technological innovations and their applications - Includes numerous case studies that offer different perspectives on the integration of technologies in the supply chain - Describes the impact of Internet-driven global information and communication systems in enhancing supply chain management processes