Consumer Behaviour Towards Consumer Durable Goods
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Consumer Behaviour Towards Consumer Durable Goods
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Author : Dr. N. Ratna Kishor
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Consumer Behaviour Towards Consumer Durable Goods written by Dr. N. Ratna Kishor and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
A Study Of Consumer Behaviour Towards Durables In Chandigarh
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Author : Jyotsana Jaswal
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2012
A Study Of Consumer Behaviour Towards Durables In Chandigarh written by Jyotsana Jaswal and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
"Consumer Behaviour towards durables in Chandigarh" studies how people buy durable goods, what they buy, when they buy, why they buy and where do they prefer to buy. The study provides useful insights to marketers and manufacturers in developing strategies for product development, pricing, positioning, promoting, distributing and creating brand loyalty among consumers. The study also displays application of wide range of tools and models for academic use. The study develops a deeper understanding towards the topic of consumer behaviour by applying and summarizing various models of consumer behaviour such as Economic model, learning model, psycho-analytical model and sociological model. Televisions were selected as durable for the study. The study mainly analyses, T.V. sets owned by the respondents, factors motivating them to purchase T.V. sets, role of various factors in purchase decisions, brand selection, store selection, influence of family members etc. Study was conducted at Chandigarh - The city Beautiful which is located at North western part of India and is a dynamic, cosmopolitan and ever expanding market of consumer durables.
The Durable Use Of Consumer Products
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Author : Michel Kostecki
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14
The Durable Use Of Consumer Products written by Michel Kostecki and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Business & Economics categories.
Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con sumption. The growing concem with sub-optimal use of consumer durables arises as a response to the volume of waste, as wen as to the growing conviction that over-consumption is encouraged by marketing techniques and approaches that favor lesser durability and sub-optimal use. There are signs that those things will have to change. Firstly, client orientation - a condition sine qua non of marketing success in the saturated markets of rich countries - is gaining popularity. Consumers are better informed and more influential and "intelligent consumption" is on the rise. Buyers are becoming more and more hostile towards marketing manipulation, inducing them to consume faster, more and at higher prices. The public increas ingly resists messages in advertisements (preventive resistance) which are pre dominantly persuasive (rather than educational or informative) and conceived to stimulate demand for the "new", the superficial and the fashionable.
Purchase Decision And Consumer Behaviour
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Author : A. Vinayagamoorthy
language : en
Publisher: Serials Publications
Release Date : 2005
Purchase Decision And Consumer Behaviour written by A. Vinayagamoorthy and has been published by Serials Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Consumer behavior categories.
Study with reference to the consumers of selected durable goods in Vellore District, Tamil Nadu, India.
Anticipations And Purchases
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Author : Francis Thomas Juster
language : en
Publisher: Princeton University Press
Release Date : 2015-12-08
Anticipations And Purchases written by Francis Thomas Juster and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-08 with Business & Economics categories.
The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions that use only objective variables obtainable at the same date. The basic objective of the study is improved predictions of changes over time. Originally published in 1964. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
The Acquisition Of Consumer Durables
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Author : J. F. Pickering
language : en
Publisher:
Release Date : 1977
The Acquisition Of Consumer Durables written by J. F. Pickering and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Business & Economics categories.
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Rural Market Potentiality In India Towards Consumer Durable Goods
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Author : Dr. N. Ratna Kishor
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Rural Market Potentiality In India Towards Consumer Durable Goods written by Dr. N. Ratna Kishor and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Factors Influencing Durable Goods Purchases
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Author : Robert Ferber
language : en
Publisher:
Release Date : 1955
Factors Influencing Durable Goods Purchases written by Robert Ferber and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1955 with Consumer credit categories.
The Lifetime Of A Durable Good
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Author : G. Antonides
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
The Lifetime Of A Durable Good written by G. Antonides and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
As a psychologist by education, my interest is in how people solve problems. At the Economic Institute of Leyden Universi ty, I learned that economists study human behavior too, although their studies are limited to economic affairs. At the Institute of Scientific Research on Consumer Affairs became (SWOKA), I aware of the needs of consumer organizations and the government for consumer research to base their policy on. At Erasmus University Rotterdam, I got the opportunity to integrate my interests and knowledge into this book. The first part of the book attempts to integrate psychological theories of attitude, perception, motivation and decision into economics. Both disciplines are concerned with human behavior, and the economic paradigm of demand, subj ect to restrictions, is combined with the psychological tradition of direct measurements of perceptions and motivations. This results in a micro-model of economic choice that can be tested by means of information obtained directly from consumers. The empirical study deals with the problem of scrapping a durable consumption good. By means of a consumer survey, the micro-model of choice is applied to the decision to scrap a durable good, or to repair the good in case of a defect. This individual decision obviously is connected with the large scale problem of waste, and with the manufacturer's problem of producing durable goods with a certain quality and durabili ty.
Consumer Durable Goods
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Author : Canada. Industry Canada
language : en
Publisher: Industry Canada
Release Date : 1995
Consumer Durable Goods written by Canada. Industry Canada and has been published by Industry Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Canada categories.
Consumer durable goods cover a wide range of sectors and subsectors in the Canadian economy. For the purposes of this discussion, consumer durable goods have been grouped to include the following selected categories: furniture and fixtures, hardware, sporting goods, and toys and games. Together, this group represents an important segment of the Canadian economy, employing 56, 000 people and exporting $2.3 billion worth of goods annually. This document presents statistical tables on industry and Uruguay Round.