Consumer Behaviour Towards Consumer Durable Goods
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Consumer Behaviour Towards Consumer Durable Goods
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Author : Dr. N. Ratna Kishor
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Consumer Behaviour Towards Consumer Durable Goods written by Dr. N. Ratna Kishor and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Rural Market Potentiality In India Towards Consumer Durable Goods
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Author : Dr. N. Ratna Kishor
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Rural Market Potentiality In India Towards Consumer Durable Goods written by Dr. N. Ratna Kishor and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context
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Author : S. Ramesh Kumar
language : en
Publisher: Pearson Education India
Release Date : 2009-09
Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context written by S. Ramesh Kumar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09 with Brand name products categories.
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Strategic Business Decisions For Sustainable Development
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Author : Dr. M.B.M. Ismail
language : en
Publisher: Alborear (OPC) Pvt. Ltd.
Release Date : 2023-05-13
Strategic Business Decisions For Sustainable Development written by Dr. M.B.M. Ismail and has been published by Alborear (OPC) Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-13 with Business & Economics categories.
It is our pleasure to present the proceedings of the International Conference that was held on 1 st and 2nd March 2023 at Department of Commerce, B.S. Abdur Rahman Crescent Institute of Science and Technology, Vandalur, Chennai. This conference provided a platform for researchers, academics, professionals, and industrialist from various fields to come together and share their research findings, innovative ideas, and experiences. The theme of the conference was "Management, Accounting, Banking, Economics and Business Research for Sustainable Development”, which attracted a diverse range of research papers, presentations and active participations. The conference was a great success, and we received an overwhelming response from participants across the globe. The conference proceedings contain papers that have been thoroughly reviewed by a panel of experts in their respective fields. These papers have undergone a rigorous peer-review process to ensure their quality and relevance to the conference theme. The proceedings cover a wide range of topics, including but not limited to the field of commerce. The papers presented in these proceedings reflect the latest developments and advancements in the field. They provide valuable insights and offer practical solutions to real-world problems. The proceedings also serve as an excellent reference for researchers, scholars, and practitioners who are interested in pursuing further research in the field.
Advances In Household Economics Consumer Behaviour And Economic Policy
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Author : Tran Van Hoa
language : en
Publisher: Routledge
Release Date : 2016-12-05
Advances In Household Economics Consumer Behaviour And Economic Policy written by Tran Van Hoa and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-05 with Business & Economics categories.
This book considers recent advances in household economics, consumer behaviour and economic policy and examines their interrelationship and impact on growth, development, trade and welfare policy in world economies in the 21st century. Researched and written by authorities in these emerging areas from North America, the European Union and Australia/Oceania, the book has the timely advantage of bringing together in one place the development of diverse concepts and important applications in these areas. It is a must-have for academics, and will be used on advanced courses on household economics and production, demand analysis, economic policy, social security and welfare economics. It will also be of interest to trade and welfare policy-makers world-wide.
A Study On The Impact Of Branding On Consumer Buying Behaviour With Reference To Select Retail Outlets In Hyderabad
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Author : P.LALITHA PRAVEENA
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
A Study On The Impact Of Branding On Consumer Buying Behaviour With Reference To Select Retail Outlets In Hyderabad written by P.LALITHA PRAVEENA and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Globysn Mangement Conference 2014
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Author : Ipsita C. Patranabis
language : en
Publisher: Allied Publishers
Release Date : 2014-06-10
Globysn Mangement Conference 2014 written by Ipsita C. Patranabis and has been published by Allied Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-10 with Business & Economics categories.
The national-level conference of GBS attracted research articles from academicians, practitioners and student from the diverse domains of management, viz..Marketing, Finance and HR. This book is a collection of the fifteen short-listed research papers presented at the Conference.
Longer Lasting Products
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Author : Tim Cooper
language : en
Publisher: CRC Press
Release Date : 2016-05-06
Longer Lasting Products written by Tim Cooper and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Business & Economics categories.
The present economic system requires us to consume and throw away more and more goods. Yet often it's our desire, and the best interests of the environment, for these goods to last. The contributors to this book, who comprise many of the most significant international thinkers in the field, explore how longer lasting products could offer enhanced value while reducing environmental impacts. If we created fewer but better quality products, looked after them carefully and invested more in repair, renovation and upgrading, would this direct our economy onto a more sustainable course? The solution sounds simple, yet it requires a seismic shift in how we think, whether as producers or consumers, and our voracious appetite for novelty. The complex range of issues associated with product life-spans demands a multidisciplinary approach. The book covers historical context, design, engineering, marketing, law, government policy, consumer behaviour and systems of provision. It addresses the whole range of consumer durables - vehicles, kitchen appliances, audio-visual equipment and other domestic products, furniture and floor coverings, hardware, garden tools, clothing, household textiles, recreational goods and DIY goods - as well as the re-use of packaging. Longer Lasting Products provides policy makers, those involved in product design, manufacturing and marketing, and all of us as consumers, with clear and compelling guidance as to how we can move away from a throwaway culture towards an economy sustained by more durable goods.
Consumer Behaviour
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Author : Isabelle Szmigin
language : en
Publisher: Oxford University Press, USA
Release Date : 2015
Consumer Behaviour written by Isabelle Szmigin and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
For lecturers: Comprehensive customizable PowerPoint slides; Learning activities (including, more detailed workshop-based activities, shorter lecture-based in-class exercises and suggestions for assessment approaches) An instructor's manual (containing guidance on how to use the case studies and Practitioner Insights in class, indicative answers, and some additional questions)
Perspectives On Consumer Behaviour
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Author : Włodzimierz Sroka
language : en
Publisher: Springer Nature
Release Date : 2020-06-26
Perspectives On Consumer Behaviour written by Włodzimierz Sroka and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-26 with Business & Economics categories.
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.