Rural Market Potentiality In India Towards Consumer Durable Goods
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Rural Market Potentiality In India Towards Consumer Durable Goods
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Author : Dr. N. Ratna Kishor
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Rural Market Potentiality In India Towards Consumer Durable Goods written by Dr. N. Ratna Kishor and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Consumer Behaviour Towards Consumer Durable Goods
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Author : Dr. N. Ratna Kishor
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Consumer Behaviour Towards Consumer Durable Goods written by Dr. N. Ratna Kishor and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Rural Marketing In India
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Author : G. Srinivas Rao
language : en
Publisher: Anmol Publications PVT. LTD.
Release Date : 2002-01-01
Rural Marketing In India written by G. Srinivas Rao and has been published by Anmol Publications PVT. LTD. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-01 with Andhra Pradesh (India) categories.
The Indian Rural Market With Its Vast Size And Demand Potential Offers Great Opportunities To The Marketers. The Rural Market Provides Vast Potential As Many New Products Have Already Made Their Entry Into The Rural Consumer Basket. Thus, The Rural Market Has Been Growing In Magnitude For Both Traditional And Modern Consumer Goods And Services. In Spite Of Its Large Size And High Potential, Many Marketing Firms Are Not Able To Avail The Opportunities In Rural Market Because Of Problems In Selling The Goods In Rural Areas. In View Of This, There Is A Need For A Thorough Examination Of Rural Marketing Scenario. For This Purpose Efforts Should Be Made To Analyse The Rural Market Environment, The Problems In Rural Marketing And Measures Should Be Initiated To Develop The Rural Market. In This Direction, The Present Study Is An Attempt To Examine The Marketing Environment In Rural Areas, The Marketing Strategies For Consumer Goods. The Book Provides The Comprehensive Coverage Of Aspects Relating The Profile Of Indian Rural Market, Analyzing Consumer Behaviour, Product And Brand Penetration, Marketing Strategies, Etc. The Study Is Mainly Based On The Examination Of The Marketing Strategies For Durable And Non-Durable Consumer Products In Rural Areas Of Three Selected Districts In Andhra Pradesh. The Conclusions Drawn And Suggestions Made In This Study Are Useful For The Policy Makers For Improving The Market Potential In Rural India.
Rural Marketing Environment Problems
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Author : T.P. Gopalaswamy
language : en
Publisher: Vikas Publishing House
Release Date : 2009-11-01
Rural Marketing Environment Problems written by T.P. Gopalaswamy and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-01 with Marketing categories.
Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.
Rural Marketing
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Author : Awadhesh Kumar Singh
language : en
Publisher: New Age International
Release Date : 2005-12
Rural Marketing written by Awadhesh Kumar Singh and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12 with Agriculture categories.
Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
An Analysis Of The Business Environment And Market Potential For Consumer Durables In India
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Author : Kamini Chandra
language : en
Publisher:
Release Date : 1998
An Analysis Of The Business Environment And Market Potential For Consumer Durables In India written by Kamini Chandra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Consumers categories.
Rural Marketing In India After The Economic Reforms
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Author : Huchhe Gowda
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2011
Rural Marketing In India After The Economic Reforms written by Huchhe Gowda and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
The rural marketing of India started showing its potentials in the late 1980's with a consumer boom triggered by a combination of economic and social factors such as good agriculture, policy of liberalization and the impact of mass media causing changes in social values. The changes blurred the urban -rural divide. While most of the empirical studies are concentrated on the opportunities and challenges of rural marketing in India. Not many of the researchers in the area attempted on the impact of liberalisation on Rural Marketing in India. The present study focusing on the trends and growth of the rural marketing and rural consumer behaviour under the influence of globalisation process. The study is based on both primary and secondary data. The primary data were collected on variable such as household consumer durables, household consumer food items, household non food items, agriculture inputs and machinery and services from the consumers and traders. The study shows that Rural Markets are the new markets which are opening up for most of these packaged goods, they are able ward off competition, generate a new demand and in turn, increase their sales or profits.
Rural Marketing Indian Context
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Author : Dr. Vijay Uprikar
language : en
Publisher: The Management Consortium
Release Date :
Rural Marketing Indian Context written by Dr. Vijay Uprikar and has been published by The Management Consortium this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Preface In the vast and diverse landscape of India, where traditions and modernity coexist harmoniously, lies an often overlooked yet crucial aspect of marketing—rural marketing. The heartbeat of rural India resonates with the rhythms of tradition, culture, and close-knit communities, creating a unique ecosystem that requires a distinct approach to marketing. This book delves deep into the realm of rural marketing in the Indian context, unraveling its intricacies, challenges, and immense potential. It is a comprehensive exploration of how marketing strategies must adapt and evolve to cater to the diverse needs, aspirations, and dynamics of rural consumers and markets. Rural India constitutes a substantial portion of the country's population, and its significance in the overall economic landscape cannot be underestimated. However, the intricacies of rural markets often pose challenges that differ vastly from urban counterparts. Factors such as limited infrastructure, cultural diversity, varying consumer behavior, and the interplay of traditional and modern influences require a nuanced understanding that conventional marketing theories do not always address. Through a combination of empirical research, case studies, and expert insights, this book endeavors to bridge the gap in understanding rural marketing dynamics. It equips marketers, entrepreneurs, academics, and policymakers with the knowledge necessary to navigate the complex world of rural markets successfully. From understanding the rural consumer psyche to tailoring product offerings, distribution channels, and communication strategies, each chapter offers valuable insights that can shape effective marketing campaigns and strategies. As we embark on this journey through the pages of this book, we invite readers to explore the challenges and opportunities that rural marketing presents. We will navigate the dusty bylanes, vibrant markets, and quaint villages to uncover the hidden gems of knowledge that hold the key to tapping into the immense potential that rural India holds. Along the way, we will discover that rural marketing is not just a business endeavor; it is a testament to the rich tapestry of traditions and aspirations that define the Indian rural landscape. We extend our gratitude to the experts, practitioners, and researchers who have contributed their valuable insights to this endeavor. Their collective wisdom serves as a guiding light for anyone seeking to understand and excel in the realm of rural marketing. As the journey begins, let us embrace the challenges, learn from the experiences, and emerge with a deeper appreciation for the power of effective rural marketing in shaping the future of India's economic and social fabric. Welcome to the world of rural marketing in the Indian context. Dr. Vijay Uprikar Author
Social Health And Environmental Infrastructures For Economic Growth
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Author : Das, Ramesh Chandra
language : en
Publisher: IGI Global
Release Date : 2017-03-01
Social Health And Environmental Infrastructures For Economic Growth written by Das, Ramesh Chandra and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-01 with Business & Economics categories.
The development of any contemporary economy is affected by numerous factors. By creating stable infrastructures, countries can more easily thrive in competitive international markets. Social, Health, and Environmental Infrastructures for Economic Growth is a comprehensive source of academic material that examines the impact of infrastructure development on modern economies. Highlighting relevant perspectives on topics such as employment, rural development, and energy production, this is an ideal reference source for researchers, students, professionals, practitioners, and policy makers interested in the social, health, and environmental infrastructures in contemporary economies.
Marketing Management
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Author : Dr. Rakesh D, Dr. Manoj Kumara N V, Dr. Darshan S
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Marketing Management written by Dr. Rakesh D, Dr. Manoj Kumara N V, Dr. Darshan S and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.