Consumer Engineering
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Consumer Engineering
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Author : Roy Sheldon
language : en
Publisher:
Release Date : 1932
Consumer Engineering written by Roy Sheldon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1932 with Advertising categories.
Consumer Engineering 1920s 1970s
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Author : Jan Logemann
language : en
Publisher: Springer
Release Date : 2019-05-29
Consumer Engineering 1920s 1970s written by Jan Logemann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-29 with History categories.
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.
Decision Based Design
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Author : Wei Chen
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-08-22
Decision Based Design written by Wei Chen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-22 with Technology & Engineering categories.
Building upon the fundamental principles of decision theory, Decision-Based Design: Integrating Consumer Preferences into Engineering Design presents an analytical approach to enterprise-driven Decision-Based Design (DBD) as a rigorous framework for decision making in engineering design. Once the related fundamentals of decision theory, economic analysis, and econometrics modelling are established, the remaining chapters describe the entire process, the associated analytical techniques, and the design case studies for integrating consumer preference modeling into the enterprise-driven DBD framework. Methods for identifying key attributes, optimal design of human appraisal experiments, data collection, data analysis, and demand model estimation are presented and illustrated using engineering design case studies. The scope of the chapters also provides: A rigorous framework of integrating the interests from both producer and consumers in engineering design, Analytical techniques of consumer choice modelling to forecast the impact of engineering decisions, Methods for synthesizing business and engineering models in multidisciplinary design environments, and Examples of effective application of Decision-Based Design supported by case studies. No matter whether you are an engineer facing decisions in consumer related product design, an instructor or student of engineering design, or a researcher exploring the role of decision making and consumer choice modelling in design, Decision-Based Design: Integrating Consumer Preferences into Engineering Design provides a reliable reference over a range of key topics.
Consumer Electronics For Engineers
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Author : Philip Hoff
language : en
Publisher: Cambridge University Press
Release Date : 1998-07-28
Consumer Electronics For Engineers written by Philip Hoff and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-07-28 with Technology & Engineering categories.
This book explains the operating principles of 'real world' electronic devices.
Engineered To Sell
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Author : Jan L. Logemann
language : en
Publisher:
Release Date : 2019
Engineered To Sell written by Jan L. Logemann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with HISTORY categories.
Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture - music, literature, politics, economics, consumerism, race relations, gender, and more. Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the migr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of migr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism.
Human Factors In Consumer Products
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Author : Neville A. Stanton
language : en
Publisher: CRC Press
Release Date : 2002-09-11
Human Factors In Consumer Products written by Neville A. Stanton and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Technology & Engineering categories.
The design of consumer products has a central role in its potential for contributing to a healthier living and working space. However, too often consumers are only aware of the designers' role when bad practice manifestly exacerbates the easy application of basic functionality. This important book places human factors perspective firmly at the centre of good practice in consumer product design, encouraging rigorous human factors evaluation and methodology as an essential component of the design process. The book's central theme is to introduce human factors techniques to consumer product design and the efficacy of the approach is illustrated with several case studies from a diverse variety of products. Products addressed range from scissors to strimers, from pens to power tools, from kettles to cookers, from radio-cassettes to rucksacks, adn from razors to VCRs. Techniques brought to bear on the devices include: checklists, hierarchical task analysis, observations, interviews, error prediction, questionnaires, guidelines, focus groups, simulations and user trials. Key Features: * Foreword by Sean Blair of the Design Council * Valuable resource for professionals, academics and students in both human factors engineering and design * Fosters an approach which integrates the skills of both professions in a successful approach to consumer product design * Includes plenty of examples throughout the book
Customer Engineering
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Author : David B. Frigstad
language : en
Publisher: Oasis Press
Release Date : 1995
Customer Engineering written by David B. Frigstad and has been published by Oasis Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Customer Engineering teaches the author's groundbreaking six-step process for improving sales and becoming customer-focused. It successfully integrates sales and marketing strategies with engineering measurement principles to provide companies with maximum return on their efforts. Developed primarily for high-tech marketers or product managers.
Scenario Focused Engineering
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Author : Austina De Bonte
language : en
Publisher: Microsoft Press
Release Date : 2014-12-01
Scenario Focused Engineering written by Austina De Bonte and has been published by Microsoft Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-01 with Computers categories.
Blend the art of innovation with the rigor of engineering Great technology alone is rarely sufficient to ensure a product’s success. Scenario-Focused Engineering is a customer-centric, iterative approach used to design and deliver the seamless experiences and emotional engagement customers demand in new products. In this book, you’ll discover the proven practices and lessons learned from real-world implementations of this approach, including why delight matters, what it means to be customer-focused, and how to iterate effectively using the Fast Feedback Cycle. In an engineering environment traditionally rooted in strong analytics, the ideas and practices for Scenario-Focused Engineering may seem counter-intuitive. Learn how to change your team’s mindset from deciding what a product, service, or device will do and solving technical problems to discovering and building what customers actually want. Improve the methods and mindsets you use to: Select a target customer to maximize carryover Discover your customer’s unarticulated needs Use storytelling to align your team and partners Mitigate tunnel vision to generate more innovative ideas Use experimentation to fail fast and learn Solicit early and ongoing feedback Iterate using a funnel-shaped approach Manage your projects around end-to-end experiences Build a team culture that puts the customer first
Food Engineering
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Author : Michael Burgan
language : en
Publisher: Children's Press
Release Date : 2016
Food Engineering written by Michael Burgan and has been published by Children's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Food categories.
"Learn about the history of food engineering and find out what it takes to make it in this exciting career field."--
The Digital Consumer Technology Handbook
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Author : Amit Dhir
language : en
Publisher: Elsevier
Release Date : 2004-04-30
The Digital Consumer Technology Handbook written by Amit Dhir and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-30 with Technology & Engineering categories.
The consumer electronics market has never been as awash with new consumer products as it has over the last couple of years. The devices that have emerged on the scene have led to major changes in the way consumers listen to music, access the Internet, communicate, watch videos, play games, take photos, operate their automobiles—even live. Digital electronics has led to these leaps in product development, enabling easier exchange of media, cheaper and more reliable products, and convenient services. This handbook is a much-needed, comprehensive engineering guide to the dynamic world of today's digital consumer electronics. It provides complete details on key enabling technologies, standards, delivery and reception systems, products, appliances and networking systems. Each chapter follows a logical progression from a general overview of each device, to market dynamics, to the core technologies and components that make up that particular product. The book thoroughly covers all of the key digital consumer product categories: digital TV, digital audio, mobile communications devices, gaming consoles, DVD players, PCs and peripherals, display devices, digital imaging devices, web terminals and pads, PDAs and other handhelds, screenphones/videophones, telematics devices, eBooks and readers, and many other current and future products. To receive a FREE daily newsletter on displays and consumer electronics, go to: http://www.displaydaily.com/ ·Surveys crucial engineering information for every digital consumer product category, including cell phones, digital TVs, digital cameras, PDAs and many more—the only reference available to do so ·Has extremely broad market appeal to embedded systems professionals, including engineers, programmers, engineering managers, marketing and sales personnel—1,000,000+ potential readers ·Helps engineers and managers make the correct design decisions based on real-world data