Engineered To Sell
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Engineered To Sell
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Author : Jan L. Logemann
language : en
Publisher:
Release Date : 2019
Engineered To Sell written by Jan L. Logemann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with HISTORY categories.
Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture - music, literature, politics, economics, consumerism, race relations, gender, and more. Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the migr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of migr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism.
How To Sell Engineered Products
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Author : Christean W. Kapp
language : en
Publisher:
Release Date : 2019
How To Sell Engineered Products written by Christean W. Kapp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business planning categories.
This book is not a traditional book on sales. The focus is tactical as well as strategic. Big questions are answered. How do capital goods need to be sold? What sales approach and tactics are recommended? What's the difference between a standard versus engineered to order product approach? How can a company's strategy be developed into a sustainable model that supports aggressive sales? How can profitable growth be achieved in cyclical or slow growth markets? What pitfalls must be avoided? The book combines sales tactics and company strategy in a unique way and shows how they must complement each other for true success. Building on real world turbo-machinery examples in the Energy industries, business theory as well as engineering tips and tricks are woven together to form a holistic picture of how to execute business correctly. Companies who succeed by incorporating these principles will be discussed. Real life examples will be shown on companies who succeed by embracing these principles and those that don't. Features and Benefits Classification of Customers to improve sales strategy Enhanced Sales Tactics Ethical and Cross Cultural Sales Improved Product Positioning Superior Service Supporting Sales Operational Excellence Unifying Company Strategy Dos and Don'ts on Mergers & Acquisitions Incentivizing Sales Teams Audience Sales Marketing Proposal or Application Engineers Management Operations Logistics Service Human Resources
Engineered To Sell
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Author : Jan L. Logemann
language : en
Publisher: University of Chicago Press
Release Date : 2019-11-20
Engineered To Sell written by Jan L. Logemann and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-20 with History categories.
The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.
Preparation Breeds Success
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Author : Michael F. Hotchkiss
language : en
Publisher: Archway Publishing
Release Date : 2014-07-18
Preparation Breeds Success written by Michael F. Hotchkiss and has been published by Archway Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-18 with Business & Economics categories.
This guide describes how to be effective and achieve positive outcomes in business and in life. To succeed you need to pay attention and do your research. Michael F. Hotchkiss believes that's especially true in sales, where you need to connect with prospects and keep the business of existing customers. Drawing upon his many years of experience selling customized capital, and engineered products, he walks you through the steps you need to take to: know why your customers buy; get to know people on a personal level; research potential customers; navigate cultural differences; initiate meaningful conversations. Selling engineered and technical goods that may have different purposes, uses, and features is far more complicated than selling hula hoops. You need to know what you're dealing with, create a strategy to react to what you discover, and store everything you want to learn in your memory for easy reference. While geared for those who sell technical goods, the tips and strategies you'll learn can be used in other businesses. No matter how many years you've been selling, you can do better by applying the methods in Preparation Breeds Success.
Sales On Rails
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Author : John Haldi
language : en
Publisher:
Release Date : 2017-05-16
Sales On Rails written by John Haldi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-16 with categories.
This book is intended to help Sales Engineers (SEs) dramatically improve their sales results. Based on the author's own experience as an SE in the field, the book contains a framework for understanding how and why prospects decide to buy and how to navigate that process with the least amount of work and the highest likelihood of closing the sale.
How To Sell Technical Equipment And Services
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Author : James R. Hutton
language : en
Publisher: PennWell Books
Release Date : 2005-11
How To Sell Technical Equipment And Services written by James R. Hutton and has been published by PennWell Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11 with Business & Economics categories.
Much has been written about perfecting sales techniques, but in this new book author James R. Hutton shares his decades of experience in the petroleum industry to help readers master the challenge of industrial sales. In How to Sell Technical Services and Equipment, Hutton covers the many aspects involved in B2B sales, with product knowledge being the key to success. Hutton breaks down the process into separate chapters covering more than 60 different topics ranging from identifying the decision makers and gathering intelligence, to handling unpleasant customers and introducing new products. Sales professionals, sales manager, and senior executives in all industries will find the information found in this book to be invaluable.
Sales Engineering
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Author : Ivan C. Stepnich
language : en
Publisher: Business News Publishing Company
Release Date : 1990
Sales Engineering written by Ivan C. Stepnich and has been published by Business News Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Sales Engineering
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Author : Bernard Lester
language : en
Publisher:
Release Date : 1950
Sales Engineering written by Bernard Lester and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1950 with Machinery categories.
Growth Engineering
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Author : Bill Stringer
language : en
Publisher: Rethink Press
Release Date : 2016-11
Growth Engineering written by Bill Stringer and has been published by Rethink Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11 with Business & Economics categories.
If you are the owner of a manufacturing or engineering business and want to create more demand and sell more of your products and services, Growth Engineering provides a practical and proven approach to master marketing and increase sales. By applying engineering principles to sales and marketing, this book will enable you to: Build a deep understanding of your current business position Develop a pragmatic plan to take your business on a well-structured growth journey Apply tactics to ensure the plan is delivered on time and within budget Develop an efficient sales process that measurably increases revenue Build the capability and skillset of your sales and marketing team Understand your market to prioritise investment
Sell Options Like An Engineer
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Author : Kevin Hamilton
language : en
Publisher: Tiblio, Inc.
Release Date : 2020-07-01
Sell Options Like An Engineer written by Kevin Hamilton and has been published by Tiblio, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-01 with Business & Economics categories.
A truly great software engineer does not hope for success. A truly great software engineer designs success into their process. In every process, there is the happy path scenario, whatever happens when everything goes right, and then there are many other scenarios. The software has to be written for all scenarios. As such, the methodology presented here discusses all scenarios that can take place after you place a trade and even takes those scenarios into account in the very design of the trades (the strategies). I believe this is the best way to trade options and that this follows the intent of the existence of the options markets to begin with. Everything we do, suggest, or talk about goes with the flow of the markets. Everything is risk defined, and everything is rather low anxiety. This book isn’t about how fast you can react to market changes, or how good you are at adjusting your positions to keep your options out of the money. Use this book to guide you through the methodology that I follow everyday to reduce my cost basis and generate income while I sleep by selling options.