Consumer Management In The Internet Age
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Consumer Management In The Internet Age
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Author : Joshua Sperber
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2019-02-27
Consumer Management In The Internet Age written by Joshua Sperber and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-27 with Business & Economics categories.
Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customers monitor, report on, and—sometimes unwittingly—discipline workers through writing and posting online reviews. Based on case studies of the websites Yelp and Rate My Professors (RMP), Joshua Sperber analyzes how online reviewing, a popular contemporary hobby, tells us much about the collapse of the barriers separating work and leisure as well as our need for collective purpose and community wherever we can find it. This book explores the economic implications of online reviews, as reviews provide both valuable free content for websites and surveillance of, respectively, restaurant servers and college instructors.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Digital Consumer Management
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Author : Emmanuel Mogaji
language : en
Publisher: Taylor & Francis
Release Date : 2023-10-31
Digital Consumer Management written by Emmanuel Mogaji and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-31 with Business & Economics categories.
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing, and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual.
Strategy And Business Models In The Digital Age
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Author : Guy Parmentier
language : en
Publisher: Edward Elgar Publishing
Release Date : 2025-01-09
Strategy And Business Models In The Digital Age written by Guy Parmentier and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-09 with Business & Economics categories.
This innovative book dissects the transitions and technologies that are appearing in our new digital age. Authors Guy Parmentier and Romain Gandia expand on how this modern industrial revolution is profoundly transforming not just our society as a whole but is also challenging traditional approaches to strategic management.
Customer Management Scorecard
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Author : Neil Woodcock
language : en
Publisher: Kogan Page Publishers
Release Date : 2005-12-03
Customer Management Scorecard written by Neil Woodcock and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-03 with Business & Economics categories.
This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM contains a mini version of CMAT.
The 2021 International Conference On Smart Technologies And Systems For Internet Of Things
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Author : Ishfaq Ahmad
language : en
Publisher: Springer Nature
Release Date : 2022-07-02
The 2021 International Conference On Smart Technologies And Systems For Internet Of Things written by Ishfaq Ahmad and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-02 with Technology & Engineering categories.
This book contains papers presented at the 2021 International Conference on Smart Technologies and Systems for Internet of Things, held on November 26–27, 2021, in Shanghai, China. It covers topics like distributed processing for sensor data in CPS networks, approximate reasoning and pattern recognition for CPS networks, distributed processing in mobile networking, data analytics for social media sensor data integration, data platforms for efficient integration with CPS networks, virtualized and cloud-oriented resources for data processing for CPS networks, machine learning algorithms for CPS networks, data security and privacy in CPS networks, sensor fusion algorithms, sensor signal processing, data acquisition and preprocessing technology, intelligent computing, data mining methods and algorithms, big data system solutions and tools platform, intelligent control and intelligent management, and operational situation awareness utilizing big data-driven intelligence. It caters to postgraduate students, researchers, and practitioners specializing and working in related areas.
Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing
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Author : Milton Kotler
language : en
Publisher: World Scientific
Release Date : 2020-08-26
Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing written by Milton Kotler and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-26 with Business & Economics categories.
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Work Work Work
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Author : Michael D. Yates
language : en
Publisher: NYU Press
Release Date : 2022-07-23
Work Work Work written by Michael D. Yates and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-23 with Business & Economics categories.
"For most economists, labor is simply a commodity, bought and sold in markets like any other - and what happens after that is not their concern. Individual prospective workers offer their services to individual employers, each acting solely out of self-interest and facing each other as equals. The forces of demand and supply operate so that there is neither a shortage nor a surplus of labor, and, in theory, workers and bosses achieve their respective ends. Michael D. Yates, in Work Work Work: Labor, Alienation, and Class Struggle, offers a vastly different take on the nature of the labor market. This book reveals the raw truth: The labor market is in fact a mere veil over the exploitation of workers. Peek behind it, and we clearly see the extraction, by a small but powerful class of productive property-owning capitalists, of a surplus from a much larger and propertyless class of wage laborers. Work Work Work offers us a glimpse into the mechanisms critical to this subterfuge: In every workplace, capital implements a comprehensive set of control mechanisms to constrain those who toil from defending themselves against exploitation. These include everything from the herding of workers into factories to the extreme forms of surveillance utilized by today's "captains of industry" like the Walton family (of the Walmart empire) and Jeff Bezos"--
Strategic Customer Management
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Author : Adrian Payne
language : en
Publisher: Cambridge University Press
Release Date : 2013-03-28
Strategic Customer Management written by Adrian Payne and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-28 with Business & Economics categories.
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
Customer Relationship Management Strategies In The Digital Era
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Author : Nasır, Süphan
language : en
Publisher: IGI Global
Release Date : 2015-03-31
Customer Relationship Management Strategies In The Digital Era written by Nasır, Süphan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers. Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.