Consumer Neuroscience Foundation Validation And Relevance
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Consumer Neuroscience Foundation Validation And Relevance
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Author : Thomas Zoëga Ramsoy
language : en
Publisher: Frontiers Media SA
Release Date : 2023-08-07
Consumer Neuroscience Foundation Validation And Relevance written by Thomas Zoëga Ramsoy and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-07 with Science categories.
Consumer neuroscience has become an expanding area of both research and conduct – spanning from academic interests in the brain bases of consumption choices to commercial application of neuroscience tools and metrics. However, many of these advances are still criticized for low applicability, scattered publication records, conceptual vagueness, and a lack of proper scientific and commercial validation. To make matters worse, there is now a host of proposed commercial applications of both the insights from neuroscience and the application of neuroscience and neurophysiology tools to test consumer responses. While many of these approaches may be valid, many other approaches are either not properly validated, or may be flawed, misguided, or even outright lies. As a discipline, there is a need for both the basic and applied research in consumer neuroscience to become aligned. The purpose of this Research Topic is to provide this much-needed platform for such an industrial alignment. In doing so, this Research Topic will provide perspectives on three main areas: 1. distinctions between basic, translational and applied consumer neuroscience research 2. conceptual clarification on key concepts relevant to the science and application of consumer neuroscience 3. validation of consumer neuroscience methods and how they relate to commercially relevant cases. For this Research Topic, we therefore welcome submissions that combine academic and commercial research, all in the vein of making advances in establishing a valid, applicable consumer neuroscience.
Applying Neuroscience To Business Practice
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Author : Dos Santos, Manuel Alonso
language : en
Publisher: IGI Global
Release Date : 2016-10-25
Applying Neuroscience To Business Practice written by Dos Santos, Manuel Alonso and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-25 with Psychology categories.
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.
Translational Advances In Alzheimer S Parkinson S And Other Dementia Molecular Mechanisms Biomarkers Diagnosis And Therapies Volume Ii
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Author : Jiehui Jiang
language : en
Publisher: Frontiers Media SA
Release Date : 2022-11-15
Translational Advances In Alzheimer S Parkinson S And Other Dementia Molecular Mechanisms Biomarkers Diagnosis And Therapies Volume Ii written by Jiehui Jiang and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-15 with Science categories.
Artificial Intelligence And Global Society
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Author : Puneet Kumar
language : en
Publisher: CRC Press
Release Date : 2021-03-15
Artificial Intelligence And Global Society written by Puneet Kumar and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-15 with Computers categories.
In the constant battle between human intelligence and machine intelligence, machines are close to surpassing human intelligence. The unrestrained use of digital technologies in automating processes is one of the prime advantages of the third industrial revolution. As a result, all developed and developing nations have started to digitalize mundane tasks. Thus, digital technologies for information and communication technologies (ICT) have achieved high market space in terms of infrastructure building, employment generation, education sector reforms, funds mobilization, electronic governance, hardware manufacturing, software development, etc. Hence, it is evident that every segment of society has been penetrated by ICT or digitalization. This book attempts to spotlight areas where AI is thriving. FEATURES Impact of digitalization and AI on governance Novel AI practices being followed across the global community in security, healthcare, crime prevention and detection, education, agriculture, sensor networks, etc. Innovative techniques that can be adopted to ensure better quality and better delivery of services to the society Avenues for further research by the research community and student fraternity This book is a guide for university students (especially those from technical backgrounds), industries, NGOs, and policy makers.
The Handbook Of Communication Science And Biology
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Author : Kory Floyd
language : en
Publisher: Routledge
Release Date : 2020-05-07
The Handbook Of Communication Science And Biology written by Kory Floyd and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-07 with Language Arts & Disciplines categories.
The Handbook of Communication Science and Biology charts the state of the art in the field, describing relevant areas of communication studies where a biological approach has been successfully applied. The book synthesizes theoretical and empirical development in this area thus far and proposes a roadmap for future research. As the biological approach to understanding communication has grown, one challenge has been the separate evolution of research focused on media use and effects and research focused on interpersonal and organizational communication, often with little intellectual conversation between the two areas. The Handbook of Communication Science and Biology is the only book to bridge the gap between media studies and human communication, spurring new work in both areas of focus. With contributions from the field’s foremost scholars around the globe, this unique book serves as a seminal resource for the training of the current and next generation of communication scientists, and will be of particular interest to media and psychology scholars as well.
Application Of Neural Technology To Neuro Management And Neuro Marketing
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Author : Ioan Opris
language : en
Publisher: Frontiers Media SA
Release Date : 2020-04-03
Application Of Neural Technology To Neuro Management And Neuro Marketing written by Ioan Opris and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-03 with categories.
Emotion Measurement
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Author : Herbert L. Meiselman
language : en
Publisher: Woodhead Publishing
Release Date : 2016-04-12
Emotion Measurement written by Herbert L. Meiselman and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-12 with Psychology categories.
Emotion Measurement reviews academic and applied studies in order to highlight key elements of emotions which should be considered in the development and validation of newer commercial methods of emotion measurement. The goal of the book is practical, but the approach will be both academic and applied. It is aimed primarily at sensory scientists and the product developers they work alongside who require knowledge of measuring emotion to ensure high levels of consumer acceptability of their products. The book begins with a review of basic studies of emotion, including the theory, physiology, and psychology of emotions – these are the standard studies of which food and sensory scientists as well as product developers need to be aware. The next section highlights methods for studying emotions on a relatively basic level. The book then moves to practical applications, with chapters on emotion research in food and beverage, as well as in a range of product and clinical settings. Finally, there is a treatment of cross-cultural research on emotions. This is critical because much of the newer commercial research is aimed at markets around the world, requiring methods which work in many cultures. The book ends with an integrative summary of the material presented. - Serves as the first book on the market on emotion measurement aimed at sensory scientists and production development practitioners working in commercial R and D - Also useful for psychologists with an interest in emotion - Brings together applied and academic strands of emotion measurement research for the first time - Focuses on cross-cultural studies of emotions, which is currently lacking from most of the literature in the field
The Sage Handbook Of Advertising
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Author : Gerard J Tellis
language : en
Publisher: SAGE
Release Date : 2007-10-24
The Sage Handbook Of Advertising written by Gerard J Tellis and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-24 with Business & Economics categories.
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Federal Register
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Author :
language : en
Publisher:
Release Date : 2014
Federal Register written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Delegated legislation categories.
Child And Adolescent Development For Educators
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Author : Christi Crosby Bergin
language : en
Publisher: Cengage AU
Release Date : 2018-09-01
Child And Adolescent Development For Educators written by Christi Crosby Bergin and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-01 with Adolescence categories.
Child and Adolescent Development for Educators covers development from early childhood through high school. This text provides authentic, research-based strategies and guidelines for the classroom, helping future teachers to create an environment that promotes optimal development in children. The authors apply child development concepts to topics of high interest and relevance to teachers, including classroom discipline, constructivism, social-emotional development, and many others. Child and Adolescent Development for Educators combines the core theory with practical implications for educational contexts, and shows how child development links to the Australian Professional Standards for Graduate Teachers. Case studies and real-world vignettes further bridge the distance between research and the classroom. Along with strong coverage of key local research such as the Longitudinal Study of Australian Children and Longitudinal Study of Indigenous children.