Consumers Preference Between Fast Food Restaurant And Casual Dining Restaurant
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Consumers Preference Between Fast Food Restaurant And Casual Dining Restaurant
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Author : Faridah Ahmad
language : en
Publisher:
Release Date : 2013
Consumers Preference Between Fast Food Restaurant And Casual Dining Restaurant written by Faridah Ahmad and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Determinants Of Consumer Preferences In Fast Food Restaurants An Application Of The Dineserv Model
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Author : Mirza Shoaib
language : en
Publisher: Grin Publishing
Release Date : 2016-11-30
Determinants Of Consumer Preferences In Fast Food Restaurants An Application Of The Dineserv Model written by Mirza Shoaib and has been published by Grin Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-30 with categories.
Master's Thesis from the year 2016 in the subject Sociology - Consumption and Advertising, Iqra University, course: Marketing, language: English, abstract: The purpose of this research is to investigate the consumer preferences for the fast food restaurants by using modified DINESERV. The research is done in Karachi to target those who visit fast food restaurants. The variables used for this research are; consumer preference as a dependent variable and independent variables are DINESERV (Tangible, Reliability, Responsiveness, Assurance and Empathy) and Price. Sample data were conveniently collected from different fast food restaurants. Out of 330 respondents, 24 were outliers and 306 sample size is considered data from respondents. Factor analysis and multiple regression technique are used to achieve the objective. Results show that DINESERV subset Tangible, Reliability, Responsiveness and Price are the most significant variables among all.
Quick Service Restaurants Franchising And Multi Unit Chain Management
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Author : Francis A Kwansa
language : en
Publisher: Routledge
Release Date : 2014-06-11
Quick Service Restaurants Franchising And Multi Unit Chain Management written by Francis A Kwansa and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-11 with Business & Economics categories.
Learn about new strategies to improve service, quality, and profitability for quick service restaurants!Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s, quick-service restaurants have become one of the cultural icons of America. This informative book contains vital information on: growth, change and strategy in the international foodservice industry food safety as an international problem and the formation of outreach committees to combat the challenges faced globally food consumption patterns and the driving forces that influence consumer food preferences the differences between mature and younger customers’ expectations and experiences in QSRs, casual, and fine dining restaurants consumer attitudes toward airline food adding quick-service meals to airplane menus factors influencing parental patronage of QSRs a case study on how Billy Ingram, founder of White Castle restaurants, made the hamburger a staple on American menus
Consumer Perceptions Of Calorie Content In Fast Food Restaurant Meals Vs Casual Dining Chain Meals
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Author : Gina Alexandra Pope
language : en
Publisher:
Release Date : 2015
Consumer Perceptions Of Calorie Content In Fast Food Restaurant Meals Vs Casual Dining Chain Meals written by Gina Alexandra Pope and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Food categories.
Microeconomic Principles And Problems
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Author : Geoffrey Schneider
language : en
Publisher: Routledge
Release Date : 2019-05-29
Microeconomic Principles And Problems written by Geoffrey Schneider and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-29 with Business & Economics categories.
Microeconomic Principles and Problems offers a comprehensive introduction to all major perspectives in modern economics, including mainstream and heterodox approaches. Through providing multiple views of markets and how they work, it will leave readers better able to understand and analyse the complex behaviours of consumers, firms, and government officials, as well as the likely impact of a variety of economic events and policies. Most principles of microeconomics textbooks cover only mainstream economics, ignoring rich heterodox ideas. They also lack material on the great economists, including the important ideas of Adam Smith, Karl Marx, Thorstein Veblen, John Maynard Keynes and Friedrich Hayek. Mainstream books neglect the kind of historical analysis that is crucial to understanding trends that help us predict the future. Moreover, they focus on abstract models more than existing economic realities. This engaging book addresses these inadequacies. Including explicit coverage of the major heterodox schools of thought, it allows the reader to choose which ideas they find most compelling in explaining modern economic realities. Written in an engaging style focused on real world examples, this ground-breaking book brings economics to life. It offers the most contemporary and complete package for any pluralistic microeconomics class.
People Preferences And Prices
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Author : Eugene Galanter
language : en
Publisher: Bentham Science Publishers
Release Date : 2011
People Preferences And Prices written by Eugene Galanter and has been published by Bentham Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ.
Economic Principles And Problems
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Author : Geoffrey Schneider
language : en
Publisher: Routledge
Release Date : 2021-11-29
Economic Principles And Problems written by Geoffrey Schneider and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-29 with Business & Economics categories.
Economic Principles and Problems: A Pluralistic Introduction offers a comprehensive introduction to the major perspectives in modern economics, including mainstream and heterodox approaches. Through providing multiple views of markets and how they work, it leaves readers better able to understand and analyze the complex behaviors of consumers, firms, and government officials, as well as the likely impact of a variety of economic events and policies. Most principles of economics textbooks cover only mainstream economics, ignoring rich heterodox ideas. They also lack material on the great economists, including the important ideas of Adam Smith, Karl Marx, Thorstein Veblen, John Maynard Keynes, and Friedrich Hayek. Mainstream books tend to neglect the kind of historical analysis that is crucial to understanding trends that help us predict the future. Moreover, they focus primarily on abstract models more than existing economic realities. This engaging book addresses these inadequacies. Including explicit coverage of mainstream economics and the major heterodox schools of economic thought—institutionalists, feminists, radical political economists, post-Keynesians, Austrians, and social economists—it allows the reader to choose which ideas they find most compelling in explaining modern economic realities. Written in an engaging style and focused on real-world examples, this textbook brings economics to life. Multiple examples of how each economic model works, coupled with critical analysis of the assumptions behind them, enable students to develop a sophisticated understanding of the material. Digital supplements are also available for students and instructors. Economic Principles and Problems offers the most contemporary and complete package for any pluralist economics class.
Strategic Marketing
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Author : Russell Abratt
language : en
Publisher: Routledge
Release Date : 2018-07-04
Strategic Marketing written by Russell Abratt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-04 with Business & Economics categories.
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
Foodreview
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Author :
language : en
Publisher:
Release Date : 2002
Foodreview written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Agriculture categories.
Consumer Attitudes Toward Eating Out
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Author : Market Facts, Inc
language : en
Publisher:
Release Date : 1976
Consumer Attitudes Toward Eating Out written by Market Facts, Inc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Consumers categories.