Contemporary Processes Of Text Typeface Design
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Contemporary Processes Of Text Typeface Design
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Author : Michael Harkins
language : en
Publisher:
Release Date : 2018
Contemporary Processes Of Text Typeface Design written by Michael Harkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Contemporary Processes Of Text Typeface Design
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Author : Michael Harkins
language : en
Publisher: Routledge
Release Date : 2020-05-12
Contemporary Processes Of Text Typeface Design written by Michael Harkins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-12 with Design categories.
This book addresses the paucity of published research specifically dealing with knowledge of text typeface design processes. Dr Michael Harkins uses a Grounded Theory Methodology to render a tripartite theory resulting in explanation and description of the processes of text typeface design based upon the evidence of subject specific expert knowledge from world-leading practitioners, including Matthew Carter, Robin Nicholas, Erik Spiekermann, and Gerard Unger. The book will be of interest to scholars working in design research, design epistemology, design process, typography, type design, information design and graphic design.
Designing Type
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Author : Karen Cheng
language : en
Publisher: Yale University Press
Release Date : 2020-10-20
Designing Type written by Karen Cheng and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Design categories.
The now-classic introduction to designing typography, handsomely redesigned and updated for the digital ageIn this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age.Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
Towards A Cognitivist Understanding Of Communication Design
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Author : Phil Jones
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-12
Towards A Cognitivist Understanding Of Communication Design written by Phil Jones and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-12 with Design categories.
This book demonstrates the relevance and importance of cognitive linguistics when applied to the analysis and practice of graphic design/communication design. Phil Jones brings together a diverse range of theory and organizes it in accordance with different stages in the design process. Using examples from contemporary communication design, as well as more familiar selections from the graphic design canon as case studies, this book provides an account of how meanings are made by users, and suggests new strategies for design practice. It seeks convergences between the ways that graphic/communication designers think and talk about their practice and the theories emerging from cognitive science. This book will be of interest to scholars working in design, graphic design, the philosophy of art and aesthetics, communication studies, and media and film studies.
Narrative Environments And Experience Design
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Author : Tricia Austin
language : en
Publisher: Routledge
Release Date : 2020-04-15
Narrative Environments And Experience Design written by Tricia Austin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-15 with Design categories.
This book argues narrative, people and place are inseparable and pursues the consequences of this insight through the design of narrative environments. This is a new and distinct area of practice that weaves together and extends narrative theory, spatial theory and design theory. Examples of narrative spaces, such as exhibitions, brand experiences, urban design and socially engaged participatory interventions in the public realm, are explored to show how space acts as a medium of communication through a synthesis of materials, structures and technologies, and how particular social behaviours are reproduced or critiqued through spatial narratives. This book will be of interest to scholars in design studies, urban studies, architecture, new materialism and design practitioners in the creative industries.
Storytelling In Luxury Fashion
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Author : Amanda Sikarskie
language : en
Publisher: Routledge
Release Date : 2020-11-22
Storytelling In Luxury Fashion written by Amanda Sikarskie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-22 with Design categories.
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Labor And Creativity In New York S Global Fashion Industry
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Author : Christina H. Moon
language : en
Publisher: Routledge
Release Date : 2020-02-25
Labor And Creativity In New York S Global Fashion Industry written by Christina H. Moon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-25 with Design categories.
This book tells the story of fashion workers engaged in the labor of design and the material making of New York fashion. Christina H. Moon offers an illuminating ethnography into the various sites and practices that make up fashion labor in sample rooms, design studios, runways, factories, and design schools of the New York fashion world. By exploring the work practices, social worlds, and aspirations of fashion workers, this book offers a unique look into the meaning of labor and creativity in 21st century global fashion. This book will be of interest to scholars in design studies, fashion history, and fashion labor.
Process Plant Layout
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Author : Sean Moran
language : en
Publisher: Butterworth-Heinemann
Release Date : 2016-11-16
Process Plant Layout written by Sean Moran and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-16 with Architecture categories.
Process Plant Layout, Second Edition, explains the methodologies used by professional designers to layout process equipment and pipework, plots, plants, sites, and their corresponding environmental features in a safe, economical way. It is supported with tables of separation distances, rules of thumb, and codes of practice and standards. The book includes more than seventy-five case studies on what can go wrong when layout is not properly considered. Sean Moran has thoroughly rewritten and re-illustrated this book to reflect advances in technology and best practices, for example, changes in how designers balance layout density with cost, operability, and safety considerations. The content covers the 'why' underlying process design company guidelines, providing a firm foundation for career growth for process design engineers. It is ideal for process plant designers in contracting, consultancy, and for operating companies at all stages of their careers, and is also of importance for operations and maintenance staff involved with a new build, guiding them through plot plan reviews. - Based on interviews with over 200 professional process plant designers - Explains multiple plant layout methodologies used by professional process engineers, piping engineers, and process architects - Includes advice on how to choose and use the latest CAD tools for plant layout - Ensures that all methodologies integrate to comply with worldwide risk management legislation
Graphic Design Discourse
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Author : Henry Hongmin Kim
language : en
Publisher: Chronicle Books
Release Date : 2018-03-20
Graphic Design Discourse written by Henry Hongmin Kim and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-20 with Design categories.
If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.
Theory Of Type Design
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Author : Gerard Unger
language : en
Publisher: Nai010 Publishers
Release Date : 2018-09
Theory Of Type Design written by Gerard Unger and has been published by Nai010 Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09 with Design categories.
"Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today’s digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume’s extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world." --Publisher description.