Content Strategy For Mobile
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Content Strategy For Mobile
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Author :
language : en
Publisher: Ingram
Release Date : 2012-01-01
Content Strategy For Mobile written by and has been published by Ingram this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Application software categories.
Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.
Content Strategy For The Web
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Author : Kristina Halvorson
language : en
Publisher: New Riders
Release Date : 2012-02-28
Content Strategy For The Web written by Kristina Halvorson and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-28 with Computers categories.
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Content Is Currency
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Author : Jon Wuebben
language : en
Publisher: Hachette UK
Release Date : 2011-12-09
Content Is Currency written by Jon Wuebben and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-09 with Business & Economics categories.
In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.
A Beginner S Guide To Mobile Marketing
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Author : Karen Mishra
language : en
Publisher:
Release Date : 2014-12-30
A Beginner S Guide To Mobile Marketing written by Karen Mishra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-30 with Cell phone advertising categories.
This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change
Developing User Assistance For Mobile Apps 2nd Edition
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Author : Joe Welinske
language : en
Publisher: Lulu.com
Release Date : 2014-09-19
Developing User Assistance For Mobile Apps 2nd Edition written by Joe Welinske and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-19 with Computers categories.
Smartphones have sparked a huge, new software segment - the mobile app. This creates an important pair of questions for user assistance professionals: What is our role going forward in mobile and how can we prepare to take that on? User Assistance does have a role in supporting mobile apps. As the mobile app market continues to soar, this is becoming the next frontier for user assistance professionals. This book provides unique and detailed instruction and guidance regarding design, writing, tools, and planning of your mobile UA. This edition is fully revised with over 300 pages of new content.
Mobile First
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Author : Luke Wroblewski
language : en
Publisher: Book Apart
Release Date : 2011
Mobile First written by Luke Wroblewski and has been published by Book Apart this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Computers categories.
Our industry's long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and cocreator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile-and improve your non-mobile design, too!
The Elements Of Content Strategy
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Author : Erin Kissane
language : en
Publisher: Book Apart
Release Date : 2011
The Elements Of Content Strategy written by Erin Kissane and has been published by Book Apart this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Computers categories.
Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Learning Responsive Web Design
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Author : Clarissa Peterson
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2014-06-09
Learning Responsive Web Design written by Clarissa Peterson and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-09 with Computers categories.
Deliver an optimal user experience to all devices—including tablets, smartphones, feature phones, laptops, and large screens—by learning the basics of responsive web design. In this hands-on guide, UX designer Clarissa Peterson explains how responsive web design works, and takes you through a responsive workflow from project kickoff to site launch. Ideal for anyone involved in the process of creating websites—not just developers—this book teaches you fundamental strategies and techniques for using HTML and CSS to design websites that not only adapt to any screen size, but also use progressive enhancement to provide a better user experience based on device capabilities such as touchscreens and retina displays. Start with content strategy before creating a visual design Learn why your default design should be for the narrowest screens Explore the HTML elements and CSS properties essential for responsive web design Use media queries to display different CSS styles based on a device’s viewport width Handle elements such as images, typography, and navigation Use performance optimization techniques to make your site lighter and faster
Content Strategy
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Author : Rahel Anne Bailie
language : en
Publisher:
Release Date : 2012-12-01
Content Strategy written by Rahel Anne Bailie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-01 with Computers categories.
If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. "Content Strategy: Connecting the dots between business, brand, and benefits" is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Inside the Book Introduction to Content Strategy Why Content Strategy and Why Now The Value and ROI of Content Content Under the Hood Developing a Content Strategy Glossary, Bibliography, and Index
Leveraging Mobile Media
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Author : Valerie Feldmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-03-30
Leveraging Mobile Media written by Valerie Feldmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-30 with Business & Economics categories.
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.