Corporate Culture And Leadership In An Advertising Agency
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Corporate Culture And Leadership In An Advertising Agency
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Author : Anita Jentl-Jenewein
language : en
Publisher:
Release Date : 2019-04-24
Corporate Culture And Leadership In An Advertising Agency written by Anita Jentl-Jenewein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-24 with categories.
Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: A+ 100%, Klagenfurt University (IFM - Institute for Management GmbH), language: English, abstract: This paper deals with the interaction between corporate culture and leadership and is divided into a theoretical and a practical section. Hereby, a business approach is taken. The theoretical part covers common definitions and structures of corporate culture and leadership. The practical section looks at the corporate culture of the advertising agency Jenewein Flow and analyses the influence of leadership on such culture. The paper is aimed at applying learned theories to practice and mapping out the success factor "vision and corporate culture" for the leadership role. Every company develops its own culture. Whether it is consciously managed or simply forms naturally, where there are people, there is culture. Corporate culture can also be equated to behaviour programmes, which is created, influenced, and changed by leadership. Thus, successful management requires awareness of this and the creation, communication, management an, last but not least, practice of a homogenous corporate culture. It is equally important that the leadership authentically represents defined visions, in order to meet aspirations towards which employees can and ought to orient themselves. If this only takes place half-heartedly, they may run into danger of merely becoming hollow words of marketing management. In a socio-economic transition phase, the conscious creation, management and change of corporate culture are becoming increasingly important, since old, hierarchical leaderships models are obsolete. Leadership and corporate culture are closely interconnected. This is neither new nor revolutionary, but in times of management rethinking, this frequently crucial factor is shifting back into the centre of attention.
Effective And Creative Leadership In Diverse Workforces
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Author : Bethany K. Mickahail
language : en
Publisher: Springer
Release Date : 2019-01-07
Effective And Creative Leadership In Diverse Workforces written by Bethany K. Mickahail and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-07 with Business & Economics categories.
This book examines the role of corporate culture in the execution of successful strategies for diversity and innovation. It explores how information is communicated across real organizations and how diversity impacts the effectiveness of the communication. As modern communication becomes more challenging within diverse groups, the varying content and contexts must be considered. Communications across a diverse organization requires thought and understanding. Further, though a workforce may be diverse, it may not properly function. Effective and creative leadership is needed to employ a diverse workforce for the greatest impact on company culture and performance. With its model and case studies illustrating how diversity helps shape corporate culture, this book serves as a valuable resource for HR researchers and scholar-practitioners.
Inter Organizational Culture
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Author : Fabiano Larentis
language : en
Publisher: Springer
Release Date : 2018-12-13
Inter Organizational Culture written by Fabiano Larentis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-13 with Business & Economics categories.
In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries. The more the parties are motivated to maintain the relationship, the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes. The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.
Revitalize Your Corporate Culture
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Author : Franklin C. Ashby, Ph.D.
language : en
Publisher: Routledge
Release Date : 2012-08-21
Revitalize Your Corporate Culture written by Franklin C. Ashby, Ph.D. and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-21 with Business & Economics categories.
Adapt or die—this is the simple choice that business has always faced. Here's a valuable guide to the how's, what's, when's, and why's of that choice. 'Revitalize Your Corporate Culture' will help you to: *Diagnose your company's culture *Understand the features of a positive corporate culture *Design a strategy for an effective culture change *Gain the full support of staff to implement a new, positive culture *Maintain the momentum after the new corporate culture plan is in place *Shared values and unwritten rules (your company's culture) can profoundly enhance—or destroy—economic success. This book supplies all the steps necessary to increase productivity, make your organization more cost effective, and help you change your organization into a more dynamic, innovative, and collaborative organization. Whether you are a senior executive or a middle-level manager, this book gives you techniques that will motivate, encourage, and prepare your staff to meet the challenges of the 21st century.
Taking Brand Initiative
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Author : Mary Jo Hatch
language : en
Publisher: John Wiley & Sons
Release Date : 2008-03-11
Taking Brand Initiative written by Mary Jo Hatch and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-11 with Business & Economics categories.
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.
Cultural Transformations
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Author : John Mattone
language : en
Publisher: John Wiley & Sons
Release Date : 2016-01-04
Cultural Transformations written by John Mattone and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-04 with Business & Economics categories.
A Roadmap for Leadership and Cultural Transformation Throughout today's rapidly changing business world, top CEOs face two primary challenges: solving the leadership gap and creating a sustainable corporate culture. International leadership coach John Mattone and CEO magazine editor-in-chief Nick Vaidya unlock the keys to leadership development and cultural transformation through intimate interviews with fourteen CEOs from top organizations, including: Deloitte, Graybar, The North Face, HP Financial, Ovations Brands, Virtusa, and Bigcommerce. Culture was long thought to be merely a 'soft' resource in the corporate equation. However, more and more business leaders are beginning to recognize the necessity of culture when it comes to creating and sustaining long-term growth and change. What is the key to creating a strong business culture? Leadership. The best cultures start with CEOs who set the tone for the rest of the company, guiding others through the often difficult process of corporate transformation. You'll gain valuable insights, through experiences from the finest business minds, on how to introduce and sustain cultural change in your organization. Learn how successful CEOs came to realize their leadership potential Discover the key attributes that increase a leader's effectiveness Uncover your own leadership strengths and development needs Handle the primary obstacles to cultural transformation Address outdated mindsets and resistance to organizational change Mattone and Vaidya also draw upon their own extensive coaching and consulting experiences to provide a powerful and proven 6-Step Process for designing and implementing effective cultural transformations. This process enhances the other valuable tools in this comprehensive guide, so you can start building a positive organizational culture right away.
Fusion
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Author : Denise Lee Yohn
language : en
Publisher: Hachette UK
Release Date : 2018-03-22
Fusion written by Denise Lee Yohn and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-22 with Business & Economics categories.
'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and Take In FUSION, Denise Lee Yohn examines some of the world's greatest organizations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.
Talent Management And Hr Marketing From Job Advertising To Employer Branding
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Author : Alexander Rühl
language : en
Publisher: GRIN Verlag
Release Date : 2017-02-27
Talent Management And Hr Marketing From Job Advertising To Employer Branding written by Alexander Rühl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-27 with Business & Economics categories.
Research Paper (undergraduate) from the year 2016 in the subject Leadership and Human Resources - Employer Branding, grade: 1,7, University of applied sciences, Munich, language: English, abstract: This assignment investigates all important steps in talent management as part of HR marketing. The starting point will be advertising a job, and the finish line is set at creating the employer brand. Why the latter is a key fact for a company’s success is explained further on. Job advertising will be compared to more general image advertising and the workings of HR consultants and agencies will be described. The importance of online marketing and contact management in HR will be pointed out and the effects of corporate culture and leadership style on talent management will be disclosed. The questions what are HR policies? and how do they affect management? will be answered. Fundamentals like having an applicant relationship management system and the connection between vacancies and job profiles will be clarified. Last but not least the growing relevance of employer branding will be demonstrated.
Hbr S 10 Must Reads On Building A Great Culture With Bonus Article How To Build A Culture Of Originality By Adam Grant
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Author : Harvard Business Review
language : en
Publisher: Harvard Business Press
Release Date : 2019-11-12
Hbr S 10 Must Reads On Building A Great Culture With Bonus Article How To Build A Culture Of Originality By Adam Grant written by Harvard Business Review and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Business & Economics categories.
You can change your company's culture. Organizational culture often feels like something that has a life of its own. But leaders are the stewards of a company's culture and have the power to shape and even change it. If you read nothing else on building a better organizational culture, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you identify where your culture can be improved, communicate change, and anticipate and address implementation challenges. This book will inspire you to: See what your company culture is currently like--and what it could be Explore your company's emotional culture Gather input on what needs to be fixed or initiated Improve collaboration Foster a culture of trust Articulate the new culture's mission, values, and expectations Deal with resistance and roadblocks This collection of articles includes "The Leader's Guide to Corporate Culture," by Boris Groysberg, Jeremiah Lee, Jesse Price, and J. Yo-Jud Cheng; "Manage Your Emotional Culture," by Sigal Barsade and Olivia A. O'Neill; "The Neuroscience of Trust," by Paul J. Zak; "Creating a Purpose-Driven Organization," by Robert E. Quinn and Anjan V. Thakor; "Creating the Best Workplace on Earth," by Rob Goffee and Gareth Jones; "Cultural Change That Sticks," by Jon R. Katzenbach, Ilona Steffen, and Caroline Kronley; "How to Build a Culture of Originality," by Adam Grant; "When Culture Doesn't Translate," by Erin Meyer; "Culture Is Not the Culprit," by Jay W. Lorsch and Emily Gandhi; "Conquering a Culture of Indecision," by Ram Charan; and "Radical Change, the Quiet Way," by Debra E. Meyerson.
The Culture Cycle
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Author : James L. Heskett
language : en
Publisher: FT Press
Release Date : 2012
The Culture Cycle written by James L. Heskett and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Corporate culture categories.
The contribution of culture to organizational performance is substantial and quantifiable. In The Culture Cycle, renowned thought leader James Heskett demonstrates how an effective culture can account for 20-30% of the differential in performance compared with "culturally unremarkable" competitors. Drawing on decades of field research and dozens of case studies, Heskett introduces a powerful conceptual framework for managing culture, and shows it at work in a real-world setting. Heskett's "culture cycle" identifies cause-and-effect relationships that are crucial to shaping effective cultures, and demonstrates how to calculate culture's economic value through "Four Rs": referrals, retention, returns to labor, and relationships. This book: Explains how culture evolves, can be shaped and sustained, and serve as the organization's "internal brand." Shows how culture can promote innovation and survival in tough times. Guides leaders in linking culture to strategy and managing forces that challenge it. Shows how to credibly quantify culture's impact on performance, productivity, and profits. Clarifies culture's unique role in mission-driven organizations. A follow-up to the classic Corporate Culture and Performance (authored by Heskett and John Kotter), this is the next indispensable book on organizational culture. "Heskett (emer., Harvard Business School) provides an exhaustive examination of corporate policies, practices, and behaviors in organizations." Summing Up: Recommended. Reprinted with permission from CHOICE, copyright by the American Library Association.