Corporate Digital Communications
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Corporate Digital Communications
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Author : John Nyafele-Antoson
language : en
Publisher:
Release Date : 2020-02-28
Corporate Digital Communications written by John Nyafele-Antoson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-28 with categories.
Project Report from the year 2020 in the subject Business economics - Corporate communication, grade: MSc., University of Cape Coast, course: Corporate Digital Communications, language: English, abstract: This report is in three tasks. The first task provides the organisational summary of the chosen organization (Qatar Airways). Then assesses the current stakeholders' perceptions of its existing brand identity through stakeholder analysis and mapping and evaluates the ways in which the organisation has developed its brand identity over time and the impact this has had on its reputation. In conducting the stakeholder analysis, eight stakeholder groups were identified and their expectations analyzed. With this done, a thorough assessment was conducted using stakeholder mapping to know their perceptions of the brand identity of Qatar Airways. The assessment revealed that stakeholder perceptions of the brand are generally positive. By evaluating how the brand identity has been developed over time, the context and concepts relating to branding and corporate reputation were first examined and then the impact of the brand identity on the organisation's reputation was evaluated. This evaluation revealed that Qatar Airways' brand identity has developed through deliberate brand identity strategies. Generally, the brand identity of the organisation has impacted the company's reputation positively. The second task of the report considers the use of digital communications to establish a new brand. It begins by assessing the following as the most relevant digital tools and channels available for establishing and managing brand identity: brand website, social media, mobile phone applications and email. It further evaluates the suitability of two digital channels currently used by Qatar Airways to communicate its brand identity: the organisation's brand website and its Facebook page. This task then concludes by recommending the following digital communications strategies for estab
Digital Strategies For Powerful Corporate Communications
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Author : Paul A Argenti
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-04-19
Digital Strategies For Powerful Corporate Communications written by Paul A Argenti and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-19 with Business & Economics categories.
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.
Navigating Digital Communication And Challenges For Organizations
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Author : Andrade, José Gabriel
language : en
Publisher: IGI Global
Release Date : 2022-04-15
Navigating Digital Communication And Challenges For Organizations written by Andrade, José Gabriel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-15 with Business & Economics categories.
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
Digital Strategies For Powerful
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Author : Argenti
language : en
Publisher: Tata McGraw-Hill Education
Release Date : 2009-12
Digital Strategies For Powerful written by Argenti and has been published by Tata McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12 with categories.
The advents of blogging, mashups, and wiki programs have introduced chaos in the world of business communication. Digital Strategies for Powerful Corporate Communications explains how to use these same digital means, among many others, for bringing order to this information-saturated environment. Deploying the lessons inside, communication directors will be able to build symbiotic relationships with stakeholders, develop key messages based on customers needs and desires, managing the company s reputation, and executing efficient leadership strategies. Case studies of leading global companies are included.
Strategic Corporate Communication In The Digital Age
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Author : Mark Anthony Camilleri
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-02-19
Strategic Corporate Communication In The Digital Age written by Mark Anthony Camilleri and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-19 with Business & Economics categories.
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Strategic Corporate Communication In The Digital Age
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Author : Mark Anthony Camilleri
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-02-19
Strategic Corporate Communication In The Digital Age written by Mark Anthony Camilleri and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-19 with Business & Economics categories.
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Digital Communications Differences Between Many To Many One To Many And One To One
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Author : Thorunn Egilsdottir
language : en
Publisher:
Release Date : 2019-09-22
Digital Communications Differences Between Many To Many One To Many And One To One written by Thorunn Egilsdottir and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-22 with categories.
Essay from the year 2019 in the subject Business economics - Corporate communication, grade: 80%, University of Salford (The Digital Marketing Institute Ireland), language: English, abstract: This document looks at the evolution of one-to-one, one-to-many and many-to-many communications and reveals the main differences between these communication approaches. A separate section will take a closer look at social media which have influenced how audiences want to be marketed to today. The world can be divided into physical and virtual parts. Prensky distinguishes between digital natives and digital immigrants. Because digital technologies evolve very fast, companies must adapt quickly in order to interact with customers in a sustainable way. Lastly, this paper displays the techniques that are required of today's marketers. Before the Industrial Revolution enabled mass production, local store owners relied on one-to-one communication. While storekeepers knew their customers and their individual purchase histories, it was not possible to expand to a high level of personalisation. With the arrival of print and later broadcast advertising, marketing evolved to one-to-many communications. In 1994, the World Wide Web enabled an even broader reach than television, radio and newspapers. Hackley and Kitchen wrote in 1998 that "consumers are social". Early websites erased the boundaries of space and time, although they did not yet enable two-way communication. Marketers were still targeting their customers with mass media messages.
Handbook On Digital Corporate Communication
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Author : Vilma Luoma-aho
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-05-09
Handbook On Digital Corporate Communication written by Vilma Luoma-aho and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-09 with Business & Economics categories.
This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.
Innovative Perspectives On Corporate Communication In The Global World
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Author : Olvera-Lobo, María Dolores
language : en
Publisher: IGI Global
Release Date : 2021-04-23
Innovative Perspectives On Corporate Communication In The Global World written by Olvera-Lobo, María Dolores and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-23 with Business & Economics categories.
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Present Day Corporate Communication
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Author : Rudolf Beger
language : en
Publisher: Springer
Release Date : 2018-06-22
Present Day Corporate Communication written by Rudolf Beger and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-22 with Business & Economics categories.
This book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing importance of online communication and digital/social media is an important reason why existing guidebooks on corporate communication have to be reassessed and modernized. This book focuses on all major aspects of modern corporate communication, including online / digital communication, and covers new developments, such as “fake news”, “post-truths”, “political correctness”, “the art of bridging” and other new phenomena in the world of (corporate) communication. Simple cartoon-style drawings supplement the text in order to facilitate reading and learning. Corporate communication professional, as well as students and professors in business/management programs, will be given tools to effectively and successfully plan and implement corporate communication strategies and tactics in all major areas.