Corporate Identity
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Designing Corporate Identity
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Author : Pat Matson Knapp
language : en
Publisher: Rockport Publishers
Release Date : 2001
Designing Corporate Identity written by Pat Matson Knapp and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
Corporate Marketing Insights And Integration Drawn From Corporate Branding Corporate Identity Corporate Communication And Visual Identification
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2006
Corporate Marketing Insights And Integration Drawn From Corporate Branding Corporate Identity Corporate Communication And Visual Identification written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Consumers categories.
Corporate Identity
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Author : Wally Olins
language : en
Publisher: Harvard Business Review Press
Release Date : 1990
Corporate Identity written by Wally Olins and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
In Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations.
Contemporary Thoughts On Corporate Branding And Corporate Identity Management
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Author : T. Melewar
language : en
Publisher: Springer
Release Date : 2008-10-23
Contemporary Thoughts On Corporate Branding And Corporate Identity Management written by T. Melewar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-23 with Business & Economics categories.
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
The Art Of Identity
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Author : Mark Rowden
language : en
Publisher: Routledge
Release Date : 2017-11-30
The Art Of Identity written by Mark Rowden and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Social Science categories.
This title was first published in 2000: This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectual compromises and half-baked solutions in order to achieve the identity that really gives an advantage. He focuses on "correct" thinking through the application of design, and presents several management tools which should enable managers to define the fundamental qualities of their organization, to translate them into visual media, and to judge how well a new identity communicates them.
The Quest For Identity
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Author : Klaus Schmidt
language : en
Publisher: Burns & Oates
Release Date : 1995
The Quest For Identity written by Klaus Schmidt and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Corporate image categories.
Corporate identity is a matter of urgent importance for all firms. Describing the conditions for critical success, this book considers corporate culture, corporate behaviour, market conditions and strategies, products and services, and communication and de
Corporate Branding
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Author : Majken Schultz
language : en
Publisher: Copenhagen Business School Press DK
Release Date : 2005
Corporate Branding written by Majken Schultz and has been published by Copenhagen Business School Press DK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Emphasizes that the organization itself, rather than the products created and marketed by the corporation, represents the main point of differentiation and competitive advantage in the marketplace. This book argues that the field of corporate branding isundergoing fundamental changes and becoming more cross-disciplinary and strategically driven.
Facets Of Corporate Identity Communication And Reputation
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Author : Tc Melewar
language : en
Publisher: Routledge
Release Date : 2008-04-03
Facets Of Corporate Identity Communication And Reputation written by Tc Melewar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-03 with Business & Economics categories.
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.
Revealing The Corporation
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Author : John M. T. Balmer
language : en
Publisher: Psychology Press
Release Date : 2003
Revealing The Corporation written by John M. T. Balmer and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.
Corporate And Organizational Identities
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Author : Bertrand Moingeon
language : en
Publisher: Routledge
Release Date : 2002-07-18
Corporate And Organizational Identities written by Bertrand Moingeon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-18 with Business & Economics categories.
Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.