Corporate Identity Modelling
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Corporate Identity Modelling
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Author : Jean Yannis Suvajis
language : en
Publisher:
Release Date : 2004
Corporate Identity Modelling written by Jean Yannis Suvajis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Corporate image categories.
The Company Image
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Author : Elinor Selame
language : en
Publisher:
Release Date : 1988-09-23
The Company Image written by Elinor Selame and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-09-23 with Business & Economics categories.
With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.
Building Corporate Identity Image And Reputation In The Digital Era
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Author : T C Melewar
language : en
Publisher: Taylor & Francis
Release Date : 2021-07-29
Building Corporate Identity Image And Reputation In The Digital Era written by T C Melewar and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Business & Economics categories.
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
Business Models And Modelling
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2015-11-09
Business Models And Modelling written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-09 with Business & Economics categories.
In this volume leading scholars from North America, Europe and Asia come together to explore the topic of business models that takes the demand side (customers and their engagement) seriously. The first part deals with the model dimension of business models. The second part deals with business models and change.
Brand
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Author : R. Shanthi
language : en
Publisher: MJP Publisher
Release Date : 2019-06-19
Brand written by R. Shanthi and has been published by MJP Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-19 with Design categories.
BRANDING MAGNITUDE IN THE COMPETITIVE MARKET PLACE, CONSUMER BONDING TOWARDS BRANDS, FDI IN RETAIL BUSINESS, RETAIL CHANNELS, PEOPLE PERSPECTIVE IN RETAIL BUSINESS, OTHER AREAS OF BUSINESS. India was one of the most attractive destination for foreign investment in retail sector, According to Global Retail development Index (GRDI), India placed into fifth attractive destination for investment in 2012, but its falls to 14th position during 2013 and it drops to 20th place, its lowest ever ranking in the GRDI. India remains an appealing long -term retail destination for several reasons, starting with its demographics - a population of 1.2 billion people, half or the population are younger than 30 and roughly onethird of them lives in cities. Indians disposable incomes are increasing they are trying to spend more on new products, brand and categories while spending a lower proportion on food. Furthermore, the new governing party of the Indian Nation - Bharathiya Janata Party has promised more pro-business policies, many experts have positive feeling on India’s long term GDP outlook and Industry growth. Still, India accounts for 8% of modern formats. India’s ecommerce market is expected to grow more than 50% in the next five years, as its young population increasing internet access (AT Kearney, 2014). But now Government has revised its decision on FDI in Retail, so that would have greater impact in Single and Multi brand retailing in the mere future. The retail industry has been seen as the indicator of economic growth and spending power globally. It has transformed itself into global phenomena and has been a scene of constant change and innovation. This growth has come along with some serious challenges whilst increased competition added by economic slowdown, which has had a negative impact on profit margins. Brand is a static asset in the current scenario. In a Fiercely Competitive market place, Brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Core issues in the leading with the stategic brand managent in the competitive market are discussed in detail in this book. this book help to understand concepts of brand extension, brand positioning, brand building models for successfully managing brands in a competitive business environment.
Modelling The Impact Of Services Brand Extensions On Corporate Image
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Author : Jose M. Pina
language : en
Publisher:
Release Date : 2004
Modelling The Impact Of Services Brand Extensions On Corporate Image written by Jose M. Pina and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Brand name products categories.
Fashion Branding And Consumer Behaviors
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Author : Tsan-Ming Choi
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-01-30
Fashion Branding And Consumer Behaviors written by Tsan-Ming Choi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-30 with Psychology categories.
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.
The Quest For Identity
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Author : Klaus Schmidt
language : en
Publisher: Burns & Oates
Release Date : 1995
The Quest For Identity written by Klaus Schmidt and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Corporate identity is a matter of urgent importance for all firms. Describing the conditions for critical success, this book considers corporate culture, corporate behaviour, market conditions and strategies, products and services, and communication and de
Corporate Marketing Insights And Integration Drawn From Corporate Branding Corporate Identity Corporate Communication And Visual Identification
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2006
Corporate Marketing Insights And Integration Drawn From Corporate Branding Corporate Identity Corporate Communication And Visual Identification written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Consumers categories.
A Handbook Of Management Theories And Models For Office Environments And Services
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Author : Rianne Appel-Meulenbroek
language : en
Publisher: Routledge
Release Date : 2021-08-02
A Handbook Of Management Theories And Models For Office Environments And Services written by Rianne Appel-Meulenbroek and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-02 with Business & Economics categories.
Although workplace design and management are gaining more and more attention from modern organizations, workplace research is still very fragmented and spread across multiple disciplines in academia. There are several books on the market related to workplaces, facility management (FM), and corporate real estate management (CREM) disciplines, but few open up a theoretical and practical discussion across multiple theories from different disciplines. Therefore, workplace researchers are not aware of all the angles from which workplace management and effects of workplace design on employees has been or could be studied. A lot of knowledge is lost between disciplines, and sadly, many insights do not reach workplace managers in practice. Therefore, this new book series is started by associate professor Rianne Appel-Meulenbroek (Eindhoven University of Technology, the Netherlands) and postdoc researcher Vitalija Danivska (Aalto University, Finland) as editors, published by Routledge. It is titled ‘Transdisciplinary Workplace Research and Management’ because it bundles important research insights from different disciplinary fields and shows its relevance for both academic workplace research and workplace management in practice. The books will address the complexity of the transdisciplinary angle necessary to solve ongoing workplace-related issues in practice, such as knowledge worker productivity, office use, and more strategic management. In addition, the editors work towards further collaboration and integration of the necessary disciplines for further development of the workplace field in research and in practice. This book series is relevant for workplace experts both in academia and industry. This second book in the series focuses on the role of workplace management in the organization and the tasks that workplace management needs to consider. The 18 theories that are presented in this book and applied to workplace research discuss management aspects from the organization’s perspective or dive deeper into issues related to people and/or building management. They all emphasize that workplace management is a complex matter that requires more strategic attention in order to add value for various stakeholders. The final chapter of the book describes a first step towards integrating the presented theories into an interdisciplinary framework for developing a grand workplace management theory.
