Create A High Converting Value Ladder Now How To Lead Customers To Buy More

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Create A High Converting Value Ladder Now How To Lead Customers To Buy More

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Author : Simon Schroth
language : en
Publisher: Recorded Books
Release Date : 2025-04-05

Create A High Converting Value Ladder Now How To Lead Customers To Buy More written by Simon Schroth and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-05 with Business & Economics categories.

A value ladder is a powerful sales strategy that leads customers from smaller, lower-priced products to higher-ticket offers. Create a High-Converting Value Ladder Now teaches you how to build a value ladder that increases customer lifetime value, builds trust, and drives consistent sales. This book provides a step-by-step guide to designing a value ladder that not only converts leads but also encourages repeat purchases. You’ll learn how to create an irresistible first offer, build trust through smaller, lower-ticket items, and gradually lead customers to your premium offerings. The book also explores pricing strategies, upselling techniques, and how to optimize each step of the ladder for maximum profitability. If you want to create a seamless customer journey that increases your revenue, Create a High-Converting Value Ladder provides the strategies and tactics to do so effectively.

Managing Customer Value One Step At A Time Second Edition

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Author : Dilip Soman
language : en
Publisher: World Scientific
Release Date : 2022-05-10

Managing Customer Value One Step At A Time Second Edition written by Dilip Soman and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-10 with Business & Economics categories.

How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple — hold the individual's hands and walk them up a value ladder, one step at a time.This book is written for an advanced student of business and the practicing manager. It presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value - not just the customer-facing activities. It links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions of the organization. It draws on the science of behaviour change and the data sciences to present a contemporary view of the customer value function. The content is meant to be prescriptive — it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.

Digital Marketing Quickstart Guide

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Author : Benjamin Sweeney
language : en
Publisher: ClydeBank Media LLC
Release Date : 2022-04-25

Digital Marketing Quickstart Guide written by Benjamin Sweeney and has been published by ClydeBank Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-25 with Business & Economics categories.

THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING **Includes FREE Digital Bonuses! Digital Marketing Toolkit, SEO Guide, Worksheets and More!** Learn Why QuickStart Guides are Loved by Over 1 Million Readers Around the World The future of business growth is digital. Are you prepared? Everything You Need to Know About Digital Marketing in a Comprehensive, Easy-to-Understand Guide Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies. Written by a Digital Marketing Expert with Over 10 Years of Experience Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click—anyone can become a savvy digital marketer by using the tools and tactics presented in this book! Digital Marketing QuickStart Guide Is Perfect For: - Entrepreneurs who want to take control of their digital marketing and grow their business - Freelancers and members of the gig economy looking to diversify their service offerings - Business and marketing students who need a digital marketing edge - Influencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces! Digital Marketing QuickStart Guide Explains: - How to use digital marketing channels to connect with more people and win more customers - How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online - How to boost your search rankings and get your business seen by the millions of people using search engines every day - How to use social media marketing to increase engagement and round out an effective marketing strategy With Digital Marketing QuickStart Guide, You'll Easily Understand These Crucial Concepts: - Modern Marketing Fundamentals – How Timeless Marketing Basics Can Be Repurposed for Digital Spaces - Building Your Own Digital Marketing Toolkit – Exactly How Digital Marketing Tools Work and How to Use Them - Digital Marketing in Action – How to Organize and Implement Campaigns that Reach and Convert at Scale - Digital Strategy Design – How to Structure Your Digital Marketing Strategy to Save Money and Get Results - Digital Marketing Core Concepts – Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More! **LIFETIME ACCESS TO FREE BONUS RESOURCES** Digital Marketing QuickStart Guide comes with lifetime access to FREE digital resources you can access from inside the book including: - Complete SEO Guide & Checklists - Copywriting Success Blueprint - Digital Marketing Toolkit and more!

Strategy Sprints

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Author : Simon Severino
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-02-03

Strategy Sprints written by Simon Severino and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-03 with Business & Economics categories.

You can grow your revenue and scale your business without sacrificing your whole personal life. It's all about working smarter, not longer. Strategy Sprints is the blueprint that you need to increase your effectiveness, grow your revenue and secure business resilience. Using the "Sprints" method, agile expert Simon Severino shows you how to transform your business with 12 assignments or "sprints" that will make you more impactful as a business leader, grow your revenue and make your strategy execution rock. Through these tried and tested exercises, businesses blow the competition out of the water. Strategy Sprints will teach you to identify the bottlenecks that are weighing your business down, turn you and anyone in your team into a sales superstar and streamline processes so you spend time where it matters. The outcomes you'll master include: - developing a compelling vision - mapping out where you can make the most money - increasing your conversion rates to sales With plenty of practical tools and templates that work, learn how Strategy Sprints can transform your business.

Advertising And Branding Concepts Methodologies Tools And Applications

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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2017-01-06

Advertising And Branding Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-06 with Business & Economics categories.

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Quantum Leap M C A Strategies For Scaling Your Business

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Author : Donte Coleman Sr.
language : en
Publisher: Power Of The Pen Publishing LLC
Release Date : 2024-11-05

Quantum Leap M C A Strategies For Scaling Your Business written by Donte Coleman Sr. and has been published by Power Of The Pen Publishing LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-05 with Architecture categories.

ATTENTION: BUSINESS OWNERS, COACHES, CONSULTANT, SERVICE PROVIDERS QUANTUM LEAP M.C.A. STRATEGIES TO SCALING YOUR BUSINESS This book is for you if: • You’re a coach, consultant, or service provider not earning the income you know you should be making. •You have expertise but struggle with packaging it in a way that attracts paying clients. • You're frustrated by marketing methods that just aren't working and need a proven system to bring in high-paying clients consistently. • You've never sold online but want to learn how to monetize your skills and make a real difference in people's lives. •You're ready for a true transformation in your business and want to take the leap toward massive growth. If you're ready for a transformation and want to create the Quantum Leap in your business,this book is for you!

Create Offers That Close Themselves Positioning Psychology For Higher Conversion Rates

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Author : Sybex Books
language : en
Publisher: Recorded Books
Release Date : 2025-06-23

Create Offers That Close Themselves Positioning Psychology For Higher Conversion Rates written by Sybex Books and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-23 with Business & Economics categories.

The best offers don’t need convincing—they create clarity so powerful, the buyer talks themselves into a yes. Create Offers That Close Themselves is your crash course in offer psychology, strategic positioning, and buyer-aligned messaging that makes your product the obvious choice—without needing hype, pressure, or manipulative tactics. You’ll learn how to build offers around urgent, emotionally resonant problems—and present your solution in a way that makes prospects feel like you read their mind. This isn’t about stacking random bonuses or making 17-hour courses. It’s about crafting a solution so relevant, so easy to say yes to, that buyers feel lucky to find it. You’ll discover how to: – Design the perfect promise (and price it right) – Clarify the transformation in a way that sells itself – Overcome objections before they’re spoken – Use powerful language that triggers action without forcing it Plus, you’ll learn how to simplify your offer presentation so that prospects see value in the first 10 seconds. Whether you sell coaching, consulting, digital products, or services, this book will help you create a customer experience that builds trust, communicates outcomes, and eliminates friction. Because when your offer is built right, sales feel natural. There’s no pressure. No awkward follow-ups. No wondering if you’re worth it. Just aligned clients. Confident yeses. And growth that feels clean, strong, and steady.

Marketing Communications

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Author : PR Smith
language : en
Publisher: Kogan Page Publishers
Release Date : 2024-03-03

Marketing Communications written by PR Smith and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-03 with Business & Economics categories.

This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets. The eighth edition of Marketing Communications continues to be a core resource covering all aspects of marketing communications from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, Ad campaigns, PR campaigns, big data, marketing automation, AI, Virtual Reality and more with this comprehensive textbook. Learn through current, real-world examples from global companies such as Tesla and TikTok and explore what it takes to build a truly integrated, successful marketing communications plan. Incorporating branding, customer journeys, customer insights and more, Marketing Communications also provides in-depth content on the legal requirements you need to develop your strategy including GDPR and AI rules and regulations. This edition is packed with intriguing examples from Ed Sheeran to Ariana Grande, from FIFA to KFC, from Guinness to Google and Airbnb to Amazon. This edition looks in depth at ongoing impact of AI in all aspects of marketing communications ensuring that you have the tools necessary to reach today's time-poor customers while utilizing the latest technologies. Marketing Communications will give readers the confidence to work in an environment of constant technological transformation to create fully integrated strategies and successful campaigns.

The Art Of Funnel Engineering

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Author : Ali UFUK
language : en
Publisher: Ali UFUK
Release Date : 2025-07-23

The Art Of Funnel Engineering written by Ali UFUK and has been published by Ali UFUK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-23 with Business & Economics categories.

What if you could work from home, set your own schedule, and earn a living without being tied to one location? Imagine a setup where your system keeps working even while you sit at your desk, enjoying a quiet coffee. No rush, no pressure, just a business that runs smoothly in the background. If your days are still filled with endless meetings, long phone calls, or projects that seem to restart every week, something may be missing. And that something might not be what you expect. Sometimes, what we need isn't more effort. It's structure. It's a system that works with you, not against you. This book is for those who want to take their work online and build a life of independence. It’s for consultants, coaches, trainers, therapists, freelancers, boutique agency owners, and digital marketers. It’s for content creators and entrepreneurs ready to turn their knowledge into a working business. In short, it's for anyone who wants to organise their skills, ideas, and efforts into a clear, scalable framework. But a word of warning. This isn't a collection of ready made solutions. It won’t give you shortcuts. It will ask more of you than just reading. It will push you to understand why each step matters. And it will guide you in building something of your own, something that lasts. Inside this book, you’ll discover: -A new way of thinking about funnels, grounded in strategy -How to segment your audience into cold, warm, and hot stages -The right timing, place, and method to reach the right people -How to create content that attracts, builds trust, and converts -Webinar systems and evergreen funnels that work while you sleep -Visibility strategies using golden and cross-audience targeting -And most importantly, a shift in mindset, because it’s not knowledge that builds a business but the systems behind it. Who is this book for? -Those who want to work from anywhere using only their laptop -Those tired of being tied to an office or stuck in rigid routines -Those who want to take control of their time and work on their own terms -Freelancers looking for consistency instead of constant hustle -Coaches and consultants wanting to scale their services online -Digital professionals ready to turn their expertise into a brand -And anyone who feels ready to start, but isn’t sure how Why should you read it? Because this book won’t just teach you. It will move you. It will help you think differently, act intentionally, and create something you can grow. It’s about building a business where people find you, not the other way around. It’s about designing a life where your time is yours to manage. A business that runs with purpose and clarity, not chaos. This is not a book about careers. This is a roadmap for digital transformation. And maybe, just maybe, the first step you’ve been searching for is already here, waiting on this very page. Turn it. Start building your system. And finally, stop living to work. Start working to live.

Millionaire Financial Freedom Success Money Habits Powerful Lessons On How To Get Rich And Building Wealth

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Author : M. D. Hope
language : en
Publisher: M. D. Hope
Release Date :

Millionaire Financial Freedom Success Money Habits Powerful Lessons On How To Get Rich And Building Wealth written by M. D. Hope and has been published by M. D. Hope this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

From Rock Bottom to Real Riches: It's Your Time to Rise The cold, hard reality of the eviction notice in my hand was a gut punch. At 28, I was drowning in debt, my fledgling entrepreneur dreams circling the drain, and the roof over my head about to be ripped away. This wasn't the life I envisioned when I first dove into those entrepreneurship books, fueled by the stories of self-made millionaires. This wasn't the success promised in all those business books for entrepreneurs that lined my shelves, the ones I'd practically memorized, hoping to decode the secret to building wealth. I felt like a fraud, a failure, a living testament to the chasm between aspiration and reality. My relationship with money was toxic, built on a foundation of scarcity and fear. Growing up, "extra" was a four-letter word. My parents worked themselves to the bone, yet there was always that underlying anxiety about personal finance. It wasn't their fault; they were doing their best. But it instilled in me a deep-seated belief: making money, real money, was for other people. People with connections, with privilege, with some secret knowledge I clearly didn't possess. I read all the finance books and even investment books that I could get my hands on, but the concepts seemed abstract, disconnected from my reality. I lacked true financial literacy. My entrepreneurial journey started with a spark of hope. I launched a small online business, selling handcrafted jewelry. I imagined myself as one of those inspiring stories you read about in entrepreneur books, a testament to the power of hard work and ingenuity. But the reality was brutal. My efforts felt like throwing pebbles into the ocean. I didn't understand marketing, my sales were dismal, and the weight of my mounting debt was crushing. Then came that eviction notice. It was my rock bottom. But in that moment of despair, something shifted. My father's words, etched in my memory from childhood, echoed in my mind: "Son, you can do anything you set your mind to." A surge of defiance, of determination, coursed through me. I refused to be a victim of my circumstances. I decided, right there and then, that I would learn how to become rich, not for the sake of luxury, but for the freedom and security it represented. I would master my financial intelligence. That decision marked the beginning of my transformation. I devoured every money-making book I could find, but this time, with a laser focus and a hunger to truly understand. I immersed myself in the world of online marketing, studying successful entrepreneurship books and courses. I wasn't just reading; I was implementing, experimenting, and learning from every mistake. I began to see patterns, to understand the principles behind building wealth, principles that went far beyond get-rich-quick schemes. This entrepreneurship book is different. Slowly, painstakingly, I started to see results. My little jewelry business began to gain traction. The first month I made a real profit, I cried tears of joy. It wasn't just about the money; it was about proving to myself that I could do it. It was about rewriting my story. This book is the culmination of that journey. It's the roadmap I wish I'd had when I was starting out, lost and overwhelmed. It's a step-by-step guide to building wealth by transforming your mindset, skills, and assets. It's about mastering your relationship with money and developing the financial intelligence you need to thrive. It's about showing you how to become rich not through luck or magic, but through proven Millionaire Financial Freedom Success Money Habits. This is not just another finance book or investment book. This is the distillation of years of struggle, learning, and ultimately, triumph. This entrepreneurship book is a guide. It's a testament to the fact that no matter where you're starting from, no matter how many times you've stumbled, you have the power to change your financial destiny. It's time to break free from the shackles of limiting beliefs and build the life you deserve. Let's begin this journey together. It is my sincere hope that this money making book will be an asset to you on your journey.