Managing Customer Value One Step At A Time Second Edition
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Managing Customer Value One Step At A Time Second Edition
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Author : Dilip Soman
language : en
Publisher: World Scientific
Release Date : 2022-05-10
Managing Customer Value One Step At A Time Second Edition written by Dilip Soman and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-10 with Business & Economics categories.
How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple — hold the individual's hands and walk them up a value ladder, one step at a time.This book is written for an advanced student of business and the practicing manager. It presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value - not just the customer-facing activities. It links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions of the organization. It draws on the science of behaviour change and the data sciences to present a contemporary view of the customer value function. The content is meant to be prescriptive — it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.
Topics In Lean Supply Chain Management Second Edition
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Author : Marc J Schniederjans
language : en
Publisher: World Scientific
Release Date : 2018-01-30
Topics In Lean Supply Chain Management Second Edition written by Marc J Schniederjans and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-30 with Business & Economics categories.
The purpose of this book is to describe how lean and supply chain management can be combined to achieve world-class business performance. To accomplish this purpose, the book contains both basic material on lean and supply chain management, as well as content from current journal research findings, strategies, issues, concepts, philosophies, procedures, methodologies, and practices in managing a lean supply chain. Presented in a topical fashion, the chapters deal with a wide-range of subjects that support, nurture, and advance principles, concepts, and methodologies of lean supply chain management.
Project Management The Agile Way Second Edition
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Author : John C. Goodpasture
language : en
Publisher: J. Ross Publishing
Release Date : 2015-11-01
Project Management The Agile Way Second Edition written by John C. Goodpasture and has been published by J. Ross Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-01 with Business & Economics categories.
“…a well written and content rich book. From a teacher's perspective, using this book in an advanced project management seminar challenges students to understand the application of these concepts.” —Alexander Walton, PMP, IT consultant to the University of California at Berkeley Widely acclaimed as one of the top agile books in its first edition, Project Management the Agile Way has now been updated and redesigned by popular demand. This second edition is in a modular format to facilitate training and advanced course instruction, and provides new coverage of agile, such as hybrid agile methods, the latest public sector practices, and a chapter dedicated to transitioning to agile. It discusses the “grand bargain” between project management and business; the shift in dominance from plans to product and from input to output; and introduces new concepts such as return on benefit. Experienced practitioners and students that want to learn how to make agile work effectively in the enterprise should read this book. Individuals preparing for the PMI Agile Certified Practitioner (PMI-ACP)®examination, and training providers developing courses, will find this second edition quite helpful.
Lean Human Resources
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Author : Cheryl M. Jekiel
language : en
Publisher: CRC Press
Release Date : 2020-05-26
Lean Human Resources written by Cheryl M. Jekiel and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-26 with Business & Economics categories.
Lean Human Resources addresses a critical issue facing organisations undertaking lean transformation or attempting to create a lean culture of continuous improvement. People are the single biggest factor necessary to ensure success, but it is common for the role of the HR department to be overlooked. Cheryl M. Jekiel, who has been implementing Lean initiatives out of HR offices for more than 20 years, defines the people-related approaches and practices required for success. She explains how the HR function must work hand-in-hand with senior leaders to alter the cultural dynamic that keeps employees from leveraging their peak abilities, analysing why so many companies allow this sort of waste to exist and how traditional HR departments have not been especially effective in combating waste. The book provides continuous improvement professionals, executives and business owners with the means to maximize employee potential by showing them how to increase the improvement power of their HR departments. It also helps them understand what lean transformations can achieve with the correct investment of time, funds, resources and leadership approach. It is also the perfect introduction to lean for those working in HR, explaining the role they should take to support lean implementation and help their colleagues achieve their full potential. Much has been learned since the first edition published five years ago based on the hundreds of conversations the author has had about Lean HR with people from all over the world. This new edition brings Lean Human Resources right up-to-date.
Manual Of School Management Second Edition
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Author : Thomas MORRISON (LL.D.)
language : en
Publisher:
Release Date : 1874
Manual Of School Management Second Edition written by Thomas MORRISON (LL.D.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1874 with categories.
Principles Of Supply Chain Management Second Edition
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Author : Richard E. Crandall
language : en
Publisher: CRC Press
Release Date : 2014-12-11
Principles Of Supply Chain Management Second Edition written by Richard E. Crandall and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-11 with Business & Economics categories.
The second edition of this popular textbook presents a balanced overview of the principles of supply chain management. Going beyond the usual supply chain text, Principles of Supply Chain Management not only details the individual components of the supply chain, but also illustrates how the pieces must come together. To show the logic behind why supply chain management is essential, the text examines how supply chains are evolving, looks ahead to new developments, and provides a balanced look at supply chains with a focus on both the customer side and the supplier side of supply chains. See What’s New in the Second Edition: Expanded coverage of current topics such as e-commerce, risk management, outsourcing and reshoring, sustainability, project management, and data analytics Increased emphasis on how customers are becoming more influential in steering product design Additional coverage of the use of data analytics to evaluate customer preferences and buying patterns A new chapter devoted to logistics and its increasing importance in supply chains Company profiles of organizations with effective supply chains that illustrate the main theme of each chapter A "Hot Topic" for each chapter, providing a description of a critical management issue to stimulate class discussion A complete set of instructor materials for each chapter, including presentation slides, test banks, class exercises, discussion questions, and more From the point of distribution to the final customer, all the way back to the point of origin at the mine or farm, the text provides examples and case histories that illustrate a proven approach for achieving effective supply chain integration. This self-contained resource provides readers with a realistic appraisal of the state of the art in supply chain management and the understanding needed to build and manage effective supply chains in a wide range of industries. Most importantly, it emphasizes the need for building and maintaining collaboration among all members of the supply chain.
Principles Of Management And Administration Second Edition
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Author : BOSE, D. CHANDRA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2012-03-09
Principles Of Management And Administration Second Edition written by BOSE, D. CHANDRA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-09 with Business & Economics categories.
This book, now in its second edition, continues to provide a thorough treatment of the principles of management and administration. The contents of this book in this edition have been enhanced to serve the expanding needs of management students. Divided into eleven parts, this book in Part I (Introduction) provides an overview of the key concepts of management. In Part II (Planning) and in Part III (Organising and Staffing), the emphasis has been laid on the traditional functions of management. Similiarly, Part IV (Direction and Controlling) and Part V (Management in Future) of this book outline the key futuristic thoughts. As the book advances to Part VI (Personnel Management) and Part VII (Financial Management), it explains the best practices and steps to their implementation its potential benefits and pitfalls. Part VIII (Production Management) deals with the organisational functions. Part IX (Marketing Management) and Part X (Management Information System) of this book discuss the role played by the information system in an organisation. Finally, in Part XI (Project Management), it describes the meaning, life cycles and the method of preparing a project in an organisation. Designed for the students of B.Com (Pass and Hons.) and BBA courses, this book will also be valuable to all those who are studying for professional qualifications such as MBA, CA, ICWA and CS. NEW TO THIS EDITION Includes three new parts—Part VIII (Production Management); Part X (Management Information System) and Part XI (Project Management) Contains two new chapters, Organisational Culture and Group Dynamics (Chapter 11) and Career Strategy and Career Development (Chapter 23). Incorporates new sections in several chapters to broaden the coverage.
Ibm Maximo Asset Management The Consultant S Guide Second Edition
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Author : Robert Zientara
language : en
Publisher: Robert Zientara
Release Date : 2021-05-09
Ibm Maximo Asset Management The Consultant S Guide Second Edition written by Robert Zientara and has been published by Robert Zientara this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-09 with Business & Economics categories.
This book was written by a Maximo consultant for Maximo functional consultants to help them lead implementation projects better and faster. This is already the second edition of this book, revised and extended. The book covers the topic of how to implement IBM Maximo Asset Management efficiently and bring value to customers. The book begins by describing how to prepare the project and run the workshops. There is an explanation of how to design the system and what deliverables will be. The following chapters focus on the project organization to make it productive. This part of the book can be helpful also for managers of Maximo implementation teams. The second part of the book describes Maximo applications, their interactions, and processes. You will also find here a lot of configuration examples and sample content of the project deliverables. See what my readers have to say… “…I must thank you for your contribution towards the industry and how much it can help young and upcoming business consultants like me in getting things right. Knowledge is invaluable. Thanks for your time in creating a medium to share it globally…” —Hashmeet “…The book has immensely helped me in planning the activities and deploying the project….” —Kushal “…Very well written for a consultant to understand how to approach projects. Utilize many of your talking points with my clients. Great work!...” —John
Project Management Theory And Practice Second Edition
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Author : Gary L. Richardson
language : en
Publisher: CRC Press
Release Date : 2014-10-29
Project Management Theory And Practice Second Edition written by Gary L. Richardson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-29 with Business & Economics categories.
Updated to reflect the Project Management Institute’s (PMI’s) Project Management Body of Knowledge (PMBOK® Guide), Fifth Edition, the new edition of this bestselling textbook continues to provide a practical and up-to-date overview of project management theory. Project Management Theory and Practice, Second Edition explains project management theory using language that is easy to understand. The book integrates the organizational environment that surrounds a project to supply the well-rounded knowledge of theories, organizational issues, and human behavior needed to manage real-world projects effectively. This edition includes a new chapter on Stakeholder Management, which is a new knowledge area covered in the new PMBOK® Guide. It also provides updated references and a new streamlined organization of chapters. There are several project-related model frameworks sponsored by PMI®, and many of these are covered in this text. Specifically, the book details: Work breakdown structures (WBS) Earned value management (EVM) Enterprise project management (EPMO) Portfolio management (PPM) Professional responsibility and ethics For many of the major sections, the PMI Global Accreditation curriculum learning objectives have been adapted with permission of PMI and used to guide the content. Filled with end-of-chapter questions, scheduling and budgeting problems, and scoping projects, this text is ideal for classroom use and essential reading for anyone seeking project management certification. The book also includes sample empirically oriented worksheets that demonstrate various management decision and analysis-oriented tools.
Competing Through Value Management
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Author : Tony Manning
language : en
Publisher: Penguin Random House South Africa
Release Date : 2012-03-12
Competing Through Value Management written by Tony Manning and has been published by Penguin Random House South Africa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-12 with Business & Economics categories.
Value management’s time has come. In a world roiled by terrorism, economic meltdown, and corporate governance scandals, executives everywhere face the challenge of delivering new growth against the odds. Competing Through Value Management provides the guidance you need to get ahead of your competition and stay there. Based on a wealth of global research plus the real-world experience of a top consultant, it explains why profit has to be the No. 1 goal in this era of ‘triple bottom-line’ reporting, why many of today's hottest concepts are less helpful than they're made out to be, and why management is more important than measurement. Competing Through Value Management will help you shape your strategic conversation and inspire your team to produce winning results. With powerful tools like the ValuePlan, with numerous checklists and practical frameworks, and with an emphasis on 30-day actions, it offers the clear guidance that managers need right now. Tony Manning has been an independent consultant in strategy and change management since 1987. He was formerly chairman and CEO of the McCann-Erickson advertising agency in South Africa and head of marketing for the Coca-Cola Export Corporation in Southern and Central Africa, and served as chairman of the Institute of Directors of Southern Africa from 1999 to 2001. Tony works with large companies in many industries, specializing in corporate turnarounds and growth strategies, and acts as a counsellor to chief executives. He features as a keynote speaker at numerous major conferences, and is the author of eight management books, including the best-selling Making Sense of Strategy and Discovering the Essence of Leadership.