Create Web Content That Sells
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Create Web Content That Sells
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Author : Renee E. Kennedy
language : en
Publisher: Universal-Publishers
Release Date : 2002
Create Web Content That Sells written by Renee E. Kennedy and has been published by Universal-Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Are you ready to build an effective Web site that sells? One that brings in serious prospects? Then Create Web Content That Sells! is for you. It's a tutorial about writing effectively for Web visitors, creating a useable site structure, getting a marketing mind-set, and choosing practical graphics for your Web site.Whether your site sells wrenches to left-handed mechanics, offers landscaping services, or strives to cultivate loyalty in the hearts of your existing customers, the basic tenet of great Web content is universal: speak to your audience. And Create Web Content That Sells! shows you how to get down and dirty, one-to-one, with your audience, through writing, structure, and graphics.Small business people need every edge they can get, so we designed our marketing section to fit this need. Plus, anyone involved in content development will find the writing section extremely valuable.You've found the ideal book if you want a site that will: 1. Sell products. 2. Sell services. 3. Brand your product or business. 4. Improve your image. 5. Make every point clear and concise. 6. Publish your writing or art work.
Cash Content Creation How To Easily Create Compelling Written Content For Your Websites That Your Visitors Will Love Content Strategy For The Web The New Content Marketing And Content Writing Rules Volume 1
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Author : Stuart Brown
language : en
Publisher:
Release Date : 2012-10-01
Cash Content Creation How To Easily Create Compelling Written Content For Your Websites That Your Visitors Will Love Content Strategy For The Web The New Content Marketing And Content Writing Rules Volume 1 written by Stuart Brown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-01 with categories.
Cash Content Creation - How To Easily Create Compelling Written Content For Your Websites That Your Visitors Will Love! (Content Strategy for the Web - The New Content Marketing, Marketing Research and Content Writing Rules - Volume 1) You're Only A Few Minutes Away From Discovering The Web Content Creation Secrets That Can Help You To Produce Great Written Content For Your Websites! This groundbreaking content marketing book lays down the new content rules for the web. You will discover... You owe it to yourself to take the first steps on the road to FINALLY creating web content that people will LOVE to read! Here are just some of the ways that you can use this new content that you create: Autoresponder sequences Blog Posts and Web Content Emails On Social websites like Facebook For use in Videos For Press Releases As Sales Copy For Landing Pages For Guest Blogging on popular websites To build traffic to your web properties To build your company brand To build your personal brand And of course for Creating Your Own Products. Content marketing is a fantastic way to do all of these things, and yet if you don't know WHAT to write about then you are lost from the very beginning. In this book I describe an entire content strategy for the web right through from marketing research and deciding what to write about, to content development and content creation strategies that will enable you to write great content that will really connect with your audience, as well as the latest Post-Penguin SEO Strategies. By the end of this book you will have an entire blueprint to quickly create articles and written content that people actually want to read! By approaching this process in the way I describe you will immediately be more in touch with your market than ANY of your competitors, because whilst they are scrabbling around, scratching their heads wondering what to write about next, you will already KNOW what the people in your market REALLY want from you because of my unique marketing research strategies. This will allow you to focus on high quality content writing and creation and on delivering the cash producing content your visitors really want!
Write Right Sell Now
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Author : Matthew L. Brennan
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-08-29
Write Right Sell Now written by Matthew L. Brennan and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-29 with categories.
Write Content that SellsWant to know a secret? Turning a higher profit through your website and blog is all about the content you create. The good news is you don't have to be a prolific writer to have a stronger impact on your customers.Write Right - Sell Now is your definitive guide for learning how to create content that sells. Find out how to create the kind of content that generates more leads for your business - and the only thing it costs you is your time. With Write Right, you will learn: - How to identify and solve your customers' problems. - Why it is important to stress the benefits of your product or service. - What makes headlines and calls to action so crucial while writing to sell. Business writing involves reaching your audience on a human level, and showing people why your solution is ideal. This remains true whether you are in B2B or B2C space. There is plenty written about how to drive more traffic to your website. But after people get to your site, then what? It takes a finely tuned message - from the headline through the call to action - to grab your readers' attention and convince them to act. Make sure you are doing everything you can to create the type of content that will resonate with your readers. Make sure your content is helping you sell. This book brings techniques that journalists have used for years to engage readers, and brings them to the business world. Who Is This Book For?This book is for any entrepreneur, or small to medium size business looking to have a stronger impact with their web content.
Web Copy That Sells
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Author : Maria Veloso
language : en
Publisher: AMACOM
Release Date : 2013-02-15
Web Copy That Sells written by Maria Veloso and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Business & Economics categories.
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Content Marketing
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Author : Gavin Turner
language : en
Publisher: Erwin Ronel Cruz
Release Date : 2019-05-17
Content Marketing written by Gavin Turner and has been published by Erwin Ronel Cruz this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-17 with Business & Economics categories.
If you want to create content like BuzzFeed that turns a simple click into a money making sale for your business, then keep reading... Did you know, in just the first 60 seconds of your day... -87,500 tweets are posted on Twitter -3.8 Million Google searches are typed -1 Million people are logging into Facebook That ́s how big content is being consumed each minute every single day of people ́s lives. As the saying goes: "Content is King." Now the big question is how can you leverage content to make people buy from you? This is where the newest marketing approach known as Content Marketing comes in. Content Marketing uses strategic planning and posting content that sells and engages your audience which spells the difference between customer retention and missed sales. All you need to know is how to shoot your message like an arrow that your audience can ́t take off their chest. Gary Vee breaks it down: "You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money!" According to Pew Research, 77% of US Adults go online daily. This means you can reach 77% of a whole nation in one day... if you know how. It is time to discover the right roadmap to present your content and get the exposure you need to turn even a farmers shop into a worldwide company like Whole Foods Market. Author Gavin Turner knows what your audience wants and soon you will, too. In this complete step-by-step guide, Content Marketing: Proven Strategies to Attract an Engaged Audience Online with Great Content and Social Media to Win More Customers, Build your Brand and Boost your Business, you will discover: -Successful online content marketing strategies that big AAA companies use everyday -How one simple marketing step can rally your audience behind your mission and vision -Shortcuts to becoming an expert who can write content that sells and persuades -Quick start action steps that will instantly improve your content marketing results -The one concept you have to master to create more shares and likes than any other -Easy-to-implement step by step processes to keep you in control of your online footprint -Roadmaps and guidelines to building winning content marketing plans that no one else will ever tell you ...and much, much more! Added BONUSES: - Bonus 1: Includes a Bonus Chapter on how to create an effective 2-way marketing combination to leave all competitors behind - Bonus 2: Book preview on how to effectively promote your content on online platforms being used by more than 3 billion people Whether your business is small or big, a start-up or an established venture, the strategies contained in this book will make your companies name stick in everyone's head. Content marketing is the only marketing type for everyone. All it requires is your personal DNA, passion and a message to share. Scroll up and click the "Buy Now" button to instantly increase your sales by choosing the right content for your customer.
The Web Content Style Guide
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Author : Gerry McGovern
language : en
Publisher: FT Press
Release Date : 2002
The Web Content Style Guide written by Gerry McGovern and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guideprovides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.
Engineering For Human Computer Interaction
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Author : Murray R. Little
language : en
Publisher: Springer
Release Date : 2003-06-30
Engineering For Human Computer Interaction written by Murray R. Little and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-30 with Computers categories.
The papers collected here are those selected for presentation at the Eighth IFIP Conference on Engineering for Human-Computer Interaction (EHCI 2001) held in Toronto, Canada in May 2001. The conference is organized by the International Federation of Information Processing (IFIP) Working Group 2.7 (13.4) for Interface User Engineering, Rick Kazman being the conference chair, Nicholas Graham and Philippe Palanque being the chairs of the program committee. The conference was co-located with ICSE 2001 and co-sponsored by ACM. The aim of the IFIP working group is to investigate the nature, concepts, and construction of user interfaces for software systems. The group's scope is: • to develop user interfaces based on knowledge of system and user behavior; • to develop frameworks for reasoning about interactive systems; and • to develop engineering models for user interfaces. Every three years, the working group holds a working conference. The Seventh one was held September 14-18 1998 in Heraklion, Greece. This year, we innovated by organizing a regular conference held over three days.
Content Strategy For The Web
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Author : Kristina Halvorson
language : en
Publisher: New Riders
Release Date : 2009-09-25
Content Strategy For The Web written by Kristina Halvorson and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-25 with Computers categories.
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities
E Marketing
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Author : Raymond D. Frost
language : en
Publisher: Routledge
Release Date : 2016-06-03
E Marketing written by Raymond D. Frost and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-03 with Business & Economics categories.
For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10)
How To Create Publish Promote Sell An Ebook Successfully All For Free Make Money Open New Doors Get Published
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Author : SIS Info
language : en
Publisher: Green Initiative
Release Date : 2013-02-03
How To Create Publish Promote Sell An Ebook Successfully All For Free Make Money Open New Doors Get Published written by SIS Info and has been published by Green Initiative this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-03 with Language Arts & Disciplines categories.
Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion or expertise into passive and residual income with an eBook. Build and establish your brand and open doors to various other opportunities. No technical knowledge needed. This eBook will NOT disappoint.