Creating A Powerful Brand
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Creating Powerful Brands
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Author : Leslie De Chernatony
language : en
Publisher: Routledge
Release Date : 2011
Creating Powerful Brands written by Leslie De Chernatony and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Creating Powerful Brands In Consumer Service And Industrial Markets
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Author : Leslie De Chernatony
language : en
Publisher: Routledge
Release Date : 2003
Creating Powerful Brands In Consumer Service And Industrial Markets written by Leslie De Chernatony and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
"Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.
Creating Powerful Brands
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Author : Leslie De Chernatony
language : en
Publisher: Routledge
Release Date : 1992
Creating Powerful Brands written by Leslie De Chernatony and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Brand name products categories.
When companies began to recognize the balance sheet value of their brands, interest grew in using brands more effectively. But there is still confusion about branding as a marketing tool. Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This book is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth. When companies began to recognize the balance sheet value of their brands, interest grew in using brands more effectively. But there is still confusion about branding as a marketing tool. Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This book is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth.
Creating Powerful Brands
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Author : Leslie de Chernatony
language : en
Publisher: Routledge
Release Date : 2012-11-27
Creating Powerful Brands written by Leslie de Chernatony and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-27 with Business & Economics categories.
This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: * Powerful analysis of new areas such as e-branding and e-marketing * A completely new set of advertising and brand images to illustrate key points * A powerful analysis of the key drivers of brand value There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.
B Y O B Building Your Own Brand
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Author : Karan Gupta
language : en
Publisher: Independently Published
Release Date : 2021-01-29
B Y O B Building Your Own Brand written by Karan Gupta and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-29 with categories.
Who is this book for? This book is tailored for professionals in the fields of graphic design, branding design, visual design, ui/ux, business administration, brand management, public relations, architecture, interior design, content marketing and communication design. It is also an informative read for young design and business graduates or students who wish to explore the world of branding. Lastly, this book is also crafted in a simple non-design language for people from all scores of life to explore the world of branding and how brands are established over time. How to read this book?You can skim through the entire book to find your exact interest and read it separately. You can also read the book in a continuous flow to start by understanding the need for branding and then to creating brand assets. What value will this book bring you?You'll realise branding is not just the brand logo, some business cards or your letterhead. You'll realise the amount of time and effort that goes into building a powerful brand that creates a legacy. You'll realize that branding for products is totally different from service or design. Lastly, you'll come across some definitive actionable steps to build your own brand. What's in part 2 of this book?This book ends at a cliffhanger note by creating brand logos but we will explore how to curate brand colors, typography, tone of voice, imagery, illustrations, iconography, patterns and a lot more in the next part. We will also understand how brand attributes should be reflected in all the brand assets such as packaging, marketing collaterals, website, social media and more. We shall also go through a case study of establishing the brand of an architecture studio through dialogues and discussions.
Creating A Powerful Brand
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Author : Andrew Ford
language : en
Publisher:
Release Date : 2014
Creating A Powerful Brand written by Andrew Ford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Branding (Marketing) categories.
The digital revolution has dramatically changed the way customers gather information about brands. You are no longer in charge of your brand and reputation, your customers are. 'A brand is no longer what we tell the consumer it is - it is what the consumers tell each other it is' Scott Cook, founder of Intuit What your customers see about you online becomes their reality and they share this information in social media with millions instantly! By understanding and utilizing the power of social media you can be in control of your brand. In Creating a Powerful Brand you'll learn the five key steps to creating and managing your personal brand. About Andrew Ford: With 15 years corporate experience backed by a Bachelor of Business (Marketing), and a Masters of Entrepreneurship and Innovation (MEI), Andrew is redefining 'Branding' for individuals, companies and small business.
Building Your Personal Brand Ecosystem
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Author : Minghai Zheng
language : en
Publisher: Independently Published
Release Date : 2023-05-30
Building Your Personal Brand Ecosystem written by Minghai Zheng and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-30 with categories.
1. Ready to take your personal brand to the next level? Check out #BuildingYourPersonalBrandEcosystem! It's the ultimate guide #personalbranding #book 2. Want to stand out in a crowded job market? Reading #BuildingYourPersonalBrandEcosystem is a must! #careeradvice #branding 3. Your personal brand is your greatest asset. Learn how to create a powerful ecosystem with #BuildingYourPersonalBrandEcosystem #selfpromotion #marketing 4. In today's digital age, a strong personal brand is more important than ever. Get expert insights and strategies in #BuildingYourPersonalBrandEcosystem #digitalmarketing #onlinebranding 5. Want to establish yourself as a thought leader in your industry? Get insider tips from #BuildingYourPersonalBrandEcosystem #thoughtleadership #professionaldevelopment In today's digital age, having a strong personal brand is more critical than ever before. It is essential to have a strategic plan to establish your online presence and showcase your skills and expertise effectively. Building a personal brand is not just about self-promotion; it is also an opportunity to create a unique identity and highlight your value proposition in the competitive marketplace. It is important to establish yourself as a thought leader and subject matter expert in your industry. This book aims to help you build your personal brand ecosystem by providing you with valuable tips and techniques for creating a strong brand presence. Whether you are an entrepreneur, freelancer, or working professional, the contents of this book will equip you with the right tools to establish a powerful brand and stand out from the crowd. By the end of this book, you will have a comprehensive understanding of personal brand ecosystems and the tools and techniques required to build a strong brand presence. So let's get started and begin creating your personal brand ecosystem today! MingHai Zheng is a writer based in Wuhan, China, who focuses on writing articles about workplace and management topics. He has written hundreds of articles on these topics and is dedicated to sharing his insights and experiences with others who are interested in improving their careers and their businesses.
Launching Building A Brand For Dummies
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Author : Amy Will
language : en
Publisher: John Wiley & Sons
Release Date : 2022-01-06
Launching Building A Brand For Dummies written by Amy Will and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-06 with Business & Economics categories.
Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
A Guidebook On Branding
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Author : Ted Stice
language : en
Publisher:
Release Date : 2021-07-30
A Guidebook On Branding written by Ted Stice and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-30 with categories.
Branding is crucial whether you're a small one-man operation or a large international web company. Your brand will make or break you in terms of market share and presence. Branding is like a marketing shortcut if you are first going into business for yourself. In this book, you will discover: - Introduction - Brand identity - Formal identity - Video branding - Personal branding Scroll up and click the "Buy now with 1-Click" button to get your copy now!
A Guidebook On Branding
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Author : Man Hirschy
language : en
Publisher:
Release Date : 2021-07-31
A Guidebook On Branding written by Man Hirschy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-31 with categories.
Branding is crucial whether you're a small one-man operation or a large international web company. Your brand will make or break you in terms of market share and presence. Branding is like a marketing shortcut if you are first going into business for yourself. In this book, you will discover: - Introduction - Brand identity - Formal identity - Video branding - Personal branding Scroll up and click the "Buy now with 1-Click" button to get your copy now!