Creating The Customer Driven Academic Library
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Creating The Customer Driven Academic Library
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Author : Jeannette A. Woodward
language : en
Publisher:
Release Date : 2011
Creating The Customer Driven Academic Library written by Jeannette A. Woodward and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Academic libraries categories.
"With more and more scholarly content available online and accessible almost anywhere, where does the traditional "brick and mortar" library fit in? In this book Jeannette Woodward attacks this and other pressing issues facing today's academic librarians. Librarians are now faced with marketing to a generation of students who log on rather than walk in, and this book supplies the tools needed to keep customers coming through the door."--BOOK JACKET.
Creating The Customer Driven Academic Library
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Author : Jeannette Woodward
language : en
Publisher: American Library Association
Release Date : 2009
Creating The Customer Driven Academic Library written by Jeannette Woodward and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Language Arts & Disciplines categories.
In this book, the author attacks these and other pressing issues facing today's academic librarians. Her trailbrazing strategies centre on keeping the customer's point of view in focus at all times to help you to integrate technology to meet today's student and faculty needs.
Creating The Customer Driven Library
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Author : Jeannette Woodward
language : en
Publisher: American Library Association
Release Date : 2005
Creating The Customer Driven Library written by Jeannette Woodward and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Crafts & Hobbies categories.
Building libraries on the bookstore model.
Creating The Customer Driven Library
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Author : Jeannette A. Woodward
language : en
Publisher:
Release Date : 2005
Creating The Customer Driven Library written by Jeannette A. Woodward and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Libraries categories.
Building libraries on the bookstore model.
Creating The Customer Driven Library
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Author : Jeannette Woodward
language : en
Publisher:
Release Date : 2005
Creating The Customer Driven Library written by Jeannette Woodward and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Libraries categories.
The Transformed Library
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Author : Jeannette Woodward
language : en
Publisher: American Library Association
Release Date : 2013
The Transformed Library written by Jeannette Woodward and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Language Arts & Disciplines categories.
Are libraries extinct? In these times of economic downturn and digital availability, what could provide libraries with a reason for being? In order to provide a vital presence on Facebook and Google+, you must provide a true sense of connection with the library's friends.
Marketing Today S Academic Library
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Author : Brian Mathews
language : en
Publisher: American Library Association
Release Date : 2009
Marketing Today S Academic Library written by Brian Mathews and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Building A Successful Customer Service Culture
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Author : Maxine Melling
language : en
Publisher: Facet Publishing
Release Date : 2002
Building A Successful Customer Service Culture written by Maxine Melling and has been published by Facet Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.
As libraries move into the 21st century, quality management has become a key focus of the effort to create a service culture that meets - and indeed exceeds - customer requirements. The language of customer service has become common in the library and information sector, as have many of the techniques associated with the provision of customer-focused services. However, there is a danger that customer service may be seen as a 'bolt on' to existing core provision in the form of feedback mechanisms, information leaflets and customer-training sessions. One of the challenges facing managers is to go beyond the acknowledgement of the importance of a customer focus, and to develop an understanding of how this focus can be embedded in the culture of their services via strategic and operational management. This new management guide addresses this challenge. Contributed by LIS professionals with extensive experience in the management of public and academic services, each chapter presents a good practice guide to an element of strategic or operational management with the customer placed at centre stage: the users' perspective; planning and policy making; leadership and management; human resource planning; marketing as a tool for LIS managers; assuring quality; planning buildings for customers and services; developing a service culture through partnerships; virtual service. Readership: This book is essential reading for managers of library and information services from senior to team managers, and also for all those involved in devising strategy and policy for staff and service development. It is relevant to libraries and information services in any area of the world.
Leading The 21st Century Academic Library
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Author : Bradford Lee Eden
language : en
Publisher: Rowman & Littlefield
Release Date : 2015-03-02
Leading The 21st Century Academic Library written by Bradford Lee Eden and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-02 with Language Arts & Disciplines categories.
Libraries of all types have undergone significant developments in the last few decades. The rate of change in the academic library, a presence for decades now, has been increasing in the first decade of this century. It is no exaggeration to claim that it is undergoing a top to bottom redefinition. Cataloging and reference remain central to its new role, and the circulation of books is still high though declining. Among the changes is the architecture of the library: when new libraries replace old or where renovation is occurring; the role of technology at every stage and in every library application; the management of serials – selection, shelving and budgeting; and in a gradual but irrevocable move to digital forms, altered allocation of resources including larger portions of the budget diverted to preservation, not only of aging books, a theme in the latter part of the last century, but of digital files – cultural, historical, personal. In brief, the academic library is dramatically different today than it was only ten years ago. And with it, the profession of the academic librarian is also undergoing significant changes. Managing digital resources in all its forms, from telecommunications to storage and access devices, is central to its new roles. Creating, curating and preserving digital information is also key to the new librarianship. And what about services to its clients? Here also we see dramatic change, particularly but not exclusively with guiding library users in the effective use of networked knowledge. Information literacy is a key term and skill in using the new tools of digital literacy: reading and writing, searching and extracting; and the new technologies that drive social networking – the Iphone, Ipad, and Ipod and its many imitators. We can’t expect the redefined academic library to assume its final shape any time soon, if ever, but the transformation is well underway. This series: Creating the 21st-Century Academic Library, will explore this topic from a number of different perspectives. Volume 1, Visionary Leadership and Futures, will begin the discussion by examining some of the new roles and directions academic libraries are taking.
Marketing And Outreach For The Academic Library
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Author : Bradford Lee Eden
language : en
Publisher: Rowman & Littlefield
Release Date : 2016-05-12
Marketing And Outreach For The Academic Library written by Bradford Lee Eden and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-12 with Language Arts & Disciplines categories.
Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.