Marketing Today S Academic Library
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Marketing Today S Academic Library
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Author : Brian Mathews
language : en
Publisher: American Library Association
Release Date : 2009-01-01
Marketing Today S Academic Library written by Brian Mathews and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Language Arts & Disciplines categories.
Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Marketing The 21st Century Library
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Author : Debra Lucas-Alfieri
language : en
Publisher: Chandos Publishing
Release Date : 2015-05-14
Marketing The 21st Century Library written by Debra Lucas-Alfieri and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-14 with Language Arts & Disciplines categories.
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. - Includes web extras, tables, problem and solution exercises - Contains extensive references to real-world examples of good practice - Details practical examples and case summaries from leading libraries - Explores the importance of marketing and promoting academic libraries - Provides resources for readers to help create marketing plans
Student Engagement And The Academic Library
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Author : Loanne Snavely
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2012-07-19
Student Engagement And The Academic Library written by Loanne Snavely and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-19 with Language Arts & Disciplines categories.
Explore exciting programs and initiatives that can both engage undergraduate students with academic libraries and assist academic librarians in creating a vibrant library atmosphere. In spite of the doom and gloom predicted in the press for the future of libraries, these institutions aren't at the top of the endangered species list just yet. Librarians who are focusing significant attention and staffing resources on undergraduates—and are thinking creatively about what engages this specific group of students—are forging the future for academic libraries. Student Engagement and the Academic Library explores how initiatives that involve high impact educational practices and other creative programs can effectively engage undergraduate students with academic libraries. The methodologies described in this work serve to draw students in and make their learning meaningful, both through curricular initiatives as well as through co-curricular and self-initiated activities, disciplinary initiatives, and partnerships across the university. This book will benefit any librarian seeking to further engage their college-age student populations, and will be especially helpful to libraries that are struggling to establish their programs and initiatives with today's students.
Marketing Library And Information Services
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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2006
Marketing Library And Information Services written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Innovations In The Designing And Marketing Of Information Services
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Author : Jesubright, John Jeyasekar
language : en
Publisher: IGI Global
Release Date : 2019-11-29
Innovations In The Designing And Marketing Of Information Services written by Jesubright, John Jeyasekar and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-29 with Language Arts & Disciplines categories.
Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.
Personal Librarians
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Author : Lynne Bisko
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2019-05-17
Personal Librarians written by Lynne Bisko and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-17 with Education categories.
Experienced authors describe all aspects of a personal librarian program, including potential campus partners, diverse student populations, marketing approaches, technology integration, various assessment methods, and common pitfalls and how to avoid them. In order to get the most out of their research, students need to understand the depth of resources and services available to them. Personal librarian programs help students—especially new ones—to feel welcome in the library and comfortable asking for assistance. They provide enhanced support and serve as students' point of contact to help them build the information literacy skills necessary to successfully navigate their academic path. Personal Librarians: Building Relationships for Student Success focuses on specific ways to connect with and to engage first-year and other new-to-campus students. The authors provide concrete guidance, informed by interviews with other librarians who have successfully implemented such programs, for librarians wishing to begin or expand programs of their own. Personal librarian programs provide opportunities for the proactive to build relationships that grow student confidence as future needs arise—and the authors, who coordinate personal librarian programs at their own institutions, demonstrate how well they work.
The Abcs Of Erm
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Author : Jessica Zellers
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2018-01-22
The Abcs Of Erm written by Jessica Zellers and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-22 with Language Arts & Disciplines categories.
The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challenges, with the solid backing offered in this practical book. Despite their being visible, valuable, and expensive components of public and academic library collections, electronic resources remain somewhat mysterious to many librarians. How do you deal with vendors, how do you decide which e-resources to buy, how do you optimize access for remote users, and perhaps most importantly, how do you motivate your public to use them? Created by three front-line practitioners, this guide answers all of those questions and more, offering practical advice to information professionals involved in any aspect of electronic resource management—from selecting, acquiring, and activating to managing, promoting, and deselecting. It features clear instructions along with definitions, checklists, FAQs, and sidebars comprising sensible tips and anecdotal asides for the involved librarian. Written in a lively style and brimming with helpful information, this is the guide you'll wish you had in library school, and a resource you will refer to again and again.
Research Anthology On Collaboration Digital Services And Resource Management For The Sustainability Of Libraries
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2021-01-15
Research Anthology On Collaboration Digital Services And Resource Management For The Sustainability Of Libraries written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-15 with Language Arts & Disciplines categories.
Faced with increased budget cuts, libraries must continue to advance their services through new technologies and practices in order to keep pace with the rapid changes society is currently facing. The once traditional in-person services offered can no longer be the only option, and to keep themselves afloat, libraries must offer more in terms of digital services. The convenience of offering mobile and digital services brings a new wave of accessibility to libraries and a new question on just how much libraries will need to change to meet the newfound needs of its patrons. Beyond offering these digital services, libraries are incorporating other types of technology in multifaceted ways such as utilizing artificial intelligence practices, social media, and big data management. Moreover, libraries are increasingly looking for ways to partner and collaborate with the community, faculty, students, and other libraries in order to keep abreast of the best practices and needs of their users. The Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries explores emerging strategies and technologies that are redefining the role of the library within communities and academia. This reference book covers extensive ground on all the ways libraries have shifted to manage their resources, digitalize their services, and market themselves within the new technological revolution. These continued shifts for libraries come with benefits, challenges, and future projections that are critical for discussion as libraries continue to strive to remain updated and relevant in times of change. This book is ideal for librarians, archivists, collection managers, IT specialists, electronic resource librarians, practitioners, stakeholders, researchers, academicians, and students who are interested in the current state of libraries and how they are transforming to fit modern needs.
Embedding Librarianship In Learning Management Systems
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Author : Beth E. Tumbleson
language : en
Publisher: American Library Association
Release Date : 2013-06-12
Embedding Librarianship In Learning Management Systems written by Beth E. Tumbleson and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-12 with Language Arts & Disciplines categories.
Information literacy instruction is best when it is integrated into actual research, and in higher education that means embedding librarianship into the learning management system (LMS). This new How-To-Do-It Manual is geared towards academic librarians already working with classes in an LMS as well as those considering how to begin a pilot. Tumbleson and Burke, who surveyed 280 librarians for information on related activities, also use their own first-hand experience implementing an embedded librarianship program at their university to offer guidance and encouragement. Showing how to start a program that can be adapted and made sustainable, they include information on Implementing a simple pilot program with a librarian and one or two faculty Understanding and managing workload 9 tips for an effective email solicitation asking faculty to participate 10 selling points to attract students to LMS services
Inside Outside And Online
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Author : Chrystie Hill
language : en
Publisher: American Library Association
Release Date : 2009-01-01
Inside Outside And Online written by Chrystie Hill and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Language Arts & Disciplines categories.
Whatever your role, and whatever size or type of library, the principles outlined here can support anyone working to build a strong community of engaged, interested, and satisfied library users.