Innovations In The Designing And Marketing Of Information Services
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Innovations In The Designing And Marketing Of Information Services
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Author : Jesubright, John Jeyasekar
language : en
Publisher: IGI Global
Release Date : 2019-11-29
Innovations In The Designing And Marketing Of Information Services written by Jesubright, John Jeyasekar and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-29 with Language Arts & Disciplines categories.
Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.
Trends And Innovations In Marketing Information Systems
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Author : Tsiakis, Theodosios
language : en
Publisher: IGI Global
Release Date : 2015-10-21
Trends And Innovations In Marketing Information Systems written by Tsiakis, Theodosios and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-21 with Business & Economics categories.
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Marketing Information Products And Services
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Author : International Development Research Centre (Canada)
language : en
Publisher: IDRC
Release Date : 1999
Marketing Information Products And Services written by International Development Research Centre (Canada) and has been published by IDRC this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Contributed articles presented at a workshop held in 1994.
Introduction To Product Service System Design
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Author : Tomohiko Sakao
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-11-27
Introduction To Product Service System Design written by Tomohiko Sakao and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-27 with Technology & Engineering categories.
"Introduction to Product/Service-System Design" contains a collection of practical examples demonstrating how to design a PSS in industry. These recent examples are the results of applying various theories developed in different countries and therefore accommodating diverse cultural differences. Providing a useful overall guide to the state of the art in theory and practice, each chapter covers the cutting edge of a different methodology or practice. The book’s focus on design is also evident in the discussion of how to anticipate and utilize the various dynamics within each dimension. "Introduction to Product/Service-System Design" will help improve working processes and inspire creative thinking for the wide range of people involved in designing a PSS: designers, marketing professionals, sales staff, production engineers, and service engineers. It can also serve as a reference book for university students on advanced courses.
Creating And Marketing New Products And Services
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Author : Rosanna Garcia
language : en
Publisher: CRC Press
Release Date : 2014-04-11
Creating And Marketing New Products And Services written by Rosanna Garcia and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-11 with Business & Economics categories.
This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.
Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer
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Author : Dadwal, Sumesh Singh
language : en
Publisher: IGI Global
Release Date : 2019-11-15
Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer written by Dadwal, Sumesh Singh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with Business & Economics categories.
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Innovations In Digital Branding And Content Marketing
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Author : Das, Subhankar
language : en
Publisher: IGI Global
Release Date : 2020-09-25
Innovations In Digital Branding And Content Marketing written by Das, Subhankar and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-25 with Business & Economics categories.
In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.
Monetizing Innovation
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Author : Madhavan Ramanujam
language : en
Publisher: John Wiley & Sons
Release Date : 2016-05-02
Monetizing Innovation written by Madhavan Ramanujam and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-02 with Business & Economics categories.
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
Technological Advancements In Library Service Innovation
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Author : Lamba, Manika
language : en
Publisher: IGI Global
Release Date : 2022-02-04
Technological Advancements In Library Service Innovation written by Lamba, Manika and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-04 with Language Arts & Disciplines categories.
Innovations in library services are rapidly developing within numerous areas including building design, program and event planning, patron experience and engagement, literacy program development, and administration and management. To ensure these changes are implemented and considered successfully, a closer look at the challenges, trends, and practices of these innovations is crucial. Technological Advancements in Library Service Innovation examines the recent activities of successful and groundbreaking research and practices around the world surrounding library service innovation and presents various forward-thinking initiatives. It also provides an overview of libraries’ successful experiences, identifies emerging global themes and trends, and offers guidance to library practitioners on how to pursue the recent trends in their own library environment. Covering topics such as technology adoption and organizational structures, this book is ideal for library professionals, researchers, academicians, instructors, and students.
Information Systems Architecture And Technology Proceedings Of 38th International Conference On Information Systems Architecture And Technology Isat 2017
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Author : Zofia Wilimowska
language : en
Publisher: Springer
Release Date : 2017-08-31
Information Systems Architecture And Technology Proceedings Of 38th International Conference On Information Systems Architecture And Technology Isat 2017 written by Zofia Wilimowska and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-31 with Technology & Engineering categories.
This three-volume set of books presents advances in the development of concepts and techniques in the area of new technologies and contemporary information system architectures. It guides readers through solving specific research and analytical problems to obtain useful knowledge and business value from the data. Each chapter provides an analysis of a specific technical problem, followed by the numerical analysis, simulation and implementation of the solution to the problem. The books constitute the refereed proceedings of the 2017 38th International Conference “Information Systems Architecture and Technology,” or ISAT 2017, held on September 17–19, 2017 in Szklarska Poręba, Poland. The conference was organized by the Computer Science and Management Systems Departments, Faculty of Computer Science and Management, Wroclaw University of Technology, Poland. The papers have been organized into topical parts: Part I— includes discourses on topics including, but not limited to, Artificial Intelligence Methods, Knowledge Discovery and Data Mining, Big Data, Knowledge Discovery and Data Mining, Knowledge Based Management, Internet of Things, Cloud Computing and High Performance Computing, Distributed Computer Systems, Content Delivery Networks, and Service Oriented Computing. Part II—addresses topics including, but not limited to, System Modelling for Control, Recognition and Decision Support, Mathematical Modelling in Computer System Design, Service Oriented Systems and Cloud Computing and Complex Process Modeling. Part III—deals with topics including, but not limited to, Modeling of Manufacturing Processes, Modeling an Investment Decision Process, Management of Innovation, Management of Organization.