Innovations In The Designing And Marketing Of Information Services
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Innovations In The Designing And Marketing Of Information Services
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Author : Jesubright, John Jeyasekar
language : en
Publisher: IGI Global
Release Date : 2019-11-29
Innovations In The Designing And Marketing Of Information Services written by Jesubright, John Jeyasekar and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-29 with Language Arts & Disciplines categories.
Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.
Trends And Innovations In Marketing Information Systems
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Author : Tsiakis, Theodosios
language : en
Publisher: IGI Global
Release Date : 2015-10-21
Trends And Innovations In Marketing Information Systems written by Tsiakis, Theodosios and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-21 with Business & Economics categories.
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Marketing Library And Information Services
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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2006
Marketing Library And Information Services written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Arrive
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Author : Frank Devitt
language : en
Publisher: Routledge
Release Date : 2021-04-12
Arrive written by Frank Devitt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-12 with Business & Economics categories.
This book is an excellent best-practice guide for senior managers and directors with innovation responsibilities. It describes how organisations of all sizes and sectors can apply design thinking principles, coupled with commercial awareness, to their innovation agenda. It explains how to keep the customer experience at the centre of innovation efforts and when to apply the range of available practices. It provides a clear, extensive rationale for all advice and techniques offered. Design thinking has become the number one innovation methodology for many businesses, but there has been a lack of clarity about how best to adopt it. It often requires significant mindset and behavioural changes and managers must have a coherent and integrated understanding in order to guide its adoption effectively. Many design thinking implementations are inadequate or sub-optimal through focusing too much on details of individual methods or being too abstract, with ill-defined objectives. This book uniquely provides integrated clarity and rationale across all levels of design thinking practice and introduces the ARRIVE framework for design thinking in business innovation, which the authors have developed over ten years of practice and research. ARRIVE = Audit – Research – Reframe – Ideate – Validate – Execute. The book contains a chapter for each of A-R-R-I-V-E, each of which has explanatory background and step-by-step methods instruction in a clear and standard format. Using the ARRIVE framework, the book provides high-level understanding, rationale and step-by-step guidance for CEOs, senior innovation leaders, innovation project managers and design practitioners in diverse public and private sectors. It applies equally well to innovation of products, services or systems.
Design Inspired Innovation
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Author : James M Utterback
language : en
Publisher: World Scientific
Release Date : 2006-12-01
Design Inspired Innovation written by James M Utterback and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-01 with Business & Economics categories.
When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension of the user. It creates meaning and a new language.Design-Inspired Innovation takes a unique look at the intersection between design and innovation, and explores the novel ways in which designers are contributing to the development of products and services. The book's scope is international, with emphasis on design activities in Boston, England, Sweden, and Milan. Through a rich variety of cases and cultural prisms, the book extends the traditional design viewpoint and stretches the context of industrial design to question — and answer — what design is really all about. It gives readers tools for inspiration, and shows how design can change language and even create human possibilities.
Industrial Informatics Design Use And Innovation Perspectives And Services
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Author : Holmström, Jonny
language : en
Publisher: IGI Global
Release Date : 2010-06-30
Industrial Informatics Design Use And Innovation Perspectives And Services written by Holmström, Jonny and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-30 with Business & Economics categories.
"This book provides a sound grounding in what industrial informatics is and in what directions the field is moving, providing a broad state-of-the-art review and showing connections and gaps in knowledge for those who design and use information technologies in industrial settings"--Provided by publisher.
Innovations In Services Marketing And Management Strategies For Emerging Economies
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Author : Goyal, Anita
language : en
Publisher: IGI Global
Release Date : 2013-10-31
Innovations In Services Marketing And Management Strategies For Emerging Economies written by Goyal, Anita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Business & Economics categories.
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
Information Systems Architecture And Technology Proceedings Of 38th International Conference On Information Systems Architecture And Technology Isat 2017
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Author : Zofia Wilimowska
language : en
Publisher: Springer
Release Date : 2017-08-31
Information Systems Architecture And Technology Proceedings Of 38th International Conference On Information Systems Architecture And Technology Isat 2017 written by Zofia Wilimowska and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-31 with Technology & Engineering categories.
This three-volume set of books presents advances in the development of concepts and techniques in the area of new technologies and contemporary information system architectures. It guides readers through solving specific research and analytical problems to obtain useful knowledge and business value from the data. Each chapter provides an analysis of a specific technical problem, followed by the numerical analysis, simulation and implementation of the solution to the problem. The books constitute the refereed proceedings of the 2017 38th International Conference “Information Systems Architecture and Technology,” or ISAT 2017, held on September 17–19, 2017 in Szklarska Poręba, Poland. The conference was organized by the Computer Science and Management Systems Departments, Faculty of Computer Science and Management, Wroclaw University of Technology, Poland. The papers have been organized into topical parts: Part I— includes discourses on topics including, but not limited to, Artificial Intelligence Methods, Knowledge Discovery and Data Mining, Big Data, Knowledge Discovery and Data Mining, Knowledge Based Management, Internet of Things, Cloud Computing and High Performance Computing, Distributed Computer Systems, Content Delivery Networks, and Service Oriented Computing. Part II—addresses topics including, but not limited to, System Modelling for Control, Recognition and Decision Support, Mathematical Modelling in Computer System Design, Service Oriented Systems and Cloud Computing and Complex Process Modeling. Part III—deals with topics including, but not limited to, Modeling of Manufacturing Processes, Modeling an Investment Decision Process, Management of Innovation, Management of Organization.
Progressive Trends In Knowledge And System Based Science For Service Innovation
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Author : Kosaka, Michitaka
language : en
Publisher: IGI Global
Release Date : 2013-10-31
Progressive Trends In Knowledge And System Based Science For Service Innovation written by Kosaka, Michitaka and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Business & Economics categories.
Scientific investigation in the service industry has produced a major effect on productivity and quality in order to lead to new services. With ever-evolving internet technologies and information environments, system science and knowledge science seem to be an effective tool for service innovation in the 21st century. Progressive Trends in Knowledge and System-Based Science for Service Innovation illustrates new approaches to service innovation and new methodologies from the knowledge science and system science perspectives. Practitioners and researchers interested in knowing more about practical theories and successful examples in service science will find this book to be a vital asset to their studies.
Consumer Information Systems And Relationship Management Design Implementation And Use
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Author : Lin, Angela
language : en
Publisher: IGI Global
Release Date : 2013-05-31
Consumer Information Systems And Relationship Management Design Implementation And Use written by Lin, Angela and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Business & Economics categories.
Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.