Credit Card Customer Segmentation
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Credit Card Customer Segmentation
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Author : Forte Consultancy Group
language : en
Publisher: Forte Consultancy
Release Date :
Credit Card Customer Segmentation written by Forte Consultancy Group and has been published by Forte Consultancy this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly above-the-line communications.
Credit Card Customer Segmentation
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Author : Forte Wares
language : en
Publisher: Forte Wares
Release Date :
Credit Card Customer Segmentation written by Forte Wares and has been published by Forte Wares this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly ATL advertising. This whitepaper introduces the fundamental concepts in micro-segmentation for the credit card industry, utilizing this wealth of information.
Data Mining Techniques In Crm
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Author : Konstantinos K. Tsiptsis
language : en
Publisher: John Wiley & Sons
Release Date : 2011-08-24
Data Mining Techniques In Crm written by Konstantinos K. Tsiptsis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-24 with Mathematics categories.
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Five New Opportunities In Credit Card Analytics
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Author : Forte Consultancy Group
language : en
Publisher: Forte Consultancy
Release Date :
Five New Opportunities In Credit Card Analytics written by Forte Consultancy Group and has been published by Forte Consultancy this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
By now, many leading banks and credit card providers have already invested in basic credit card analytics, such as value, behavior and needs/lifestyle segmentation, churn prediction, and credit risk analysis. Is this the end of road for customer insights in the field? Hardly so – this article summarizes five relatively niche ways of using credit card data, allowing banks and credit card providers to take things one step further towards separating themselves from their competitors by getting even more value out of the rich POS data at hand…
Icembda 2023
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Author : Jianguo Liu
language : en
Publisher: European Alliance for Innovation
Release Date : 2024-01-19
Icembda 2023 written by Jianguo Liu and has been published by European Alliance for Innovation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-19 with Business & Economics categories.
The 4th International Conference on Economic Management and Big Data Applications was successfully held in Tianjin, China from October 27th to 29th, 2023. This conference served as a platform for researchers, scholars, and industry professionals to exchange knowledge and insights in the field of economic management and the application of big data. The conference held great significance in advancing the understanding and application of economic management and big data. By bringing together experts from around the globe, the conference facilitated the exchange of innovative ideas and research findings, contributing to the development of these fields. The topics covered during the conference showcased the latest advancements and trends in enterprise economic statistics, information evaluation, blockchain technology, industrial structure optimization, information retrieval, data regression analysis, intelligent Internet of Things platforms, and data encryption. The discussions and presentations during the conference allowed participants to explore new methodologies, strategies, and technologies that can enhance economic management practices and leverage the potential of big data. The conference provided a platform for scholars and practitioners to share their experiences, insights, and best practices, fostering collaboration and networking opportunities. Furthermore, the proceedings were published, ensuring the dissemination of valuable research findings to a wider audience. The collective knowledge and research presented at the conference will contribute to the academic community, industry professionals, and policymakers, enabling them to make informed decisions and develop effective strategies in the fields of economic management and big data applications. Overall, the 4th International Conference on Economic Management and Big Data Applications played a pivotal role in promoting knowledge exchange, fostering innovation, and shaping the future of economic management by harnessing the power of big data.
Credit Card Marketing
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Author : Bill Grady
language : en
Publisher: A & S Pub
Release Date : 1992-01-01
Credit Card Marketing written by Bill Grady and has been published by A & S Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with Business & Economics categories.
Retailers nationwide are discovering that private label credit cards are one of the most dynamic marketing tools ever to come down the pike. Not only do they act as a powerful draw for new customers, but, according to recent marketing studies, private label cards help build customer loyalty. They are also a nearly limitless vehicle for promotional offers, discounts, premiums, and other potent customer incentives. And they provide retailers with an unprecedented means of gathering valuable customer-profile and purchasing information which can then be used to build a targeted database for generating mailing lists, strategically managing inventory, segmenting the most profitable customers, and more. Now, in the first and only book devoted exclusively to the subject, credit card marketing legend Bill Grady tells you everything you need to know to successfully develop and market a private label credit card, or to more effectively use an existing one to expand your customer base. The man behind many of the major innovations in the field, Bill created and managed the largest and most successful credit card program in the home center industry and has worked with many prestigious Fortune 500 companies to develop their programs. In Credit Card Marketing, he shares the fruits of his more than twenty-five years in the business and fills you in on all the successful credit marketing techniques now in use at today''s sharpest, most innovative retail stores, banks, oil companies, and travel and entertainment providers. Writing in a warm, down-to-earth style, he takes you step-by-step through the entire process, from prescreened and preapproved solicitations, to direct mail, telemarketing, and in-store promotions, from premiums and sign-up programs, to frequent shopper and card enhancement programs. He also offers detailed scheduling guidelines to help you understand the lead times involved in various programs; guidelines on how to train employees to effectively market credit cards; and an entire chapter on how to develop and execute a winning credit card marketing plan. And along the way, Bill Grady reveals dozens of insider tips, insights, and rules of thumb that alone make Credit Card Marketing worth more than its weight in platinum. A guide to exploiting the full potential of one of today''s most versatile marketing tools, Credit Card Marketing is must reading for all retailers, banks, and others. For as Bill Grady so poignantly puts it: "In today''s economic environment those who understand how to get the most from their marketing dollars will be the ones around in a few years to talk about their success." "I''ve known Bill for twenty-three years . . . his passion for stimulating sales through promotions and direct marketing can only be defined as AGGRESSIVE, CREATIVE, and SUCCESSFUL." -Ray Rawley, Director of Retail Credit Lowe''s Companies, Inc. "At last . . . a book that catalogs and fully explains each weapon in the credit marketer''s arsenal. Must reading for all credit issuers." -David Garron, President and CEO, First North American National Bank (Circuit City Stores) "A creative and positive approach to credit marketing as translated by a true professional in the credit industry." -Jim Heatherly, Credit Marketing Manager The Home Depot "Bill''s commonsense approach to credit marketing really comes through. A must read for the marketing manager and a must read reminder for those of us removed from the day-to-day reality." -Ralph Spurgin, President and CEO Limited Credit Services "The ''80s ideas won''t work in the ''90s. Grady''s Credit Card Marketing is a must for credit grantors with ambitious goals." -Bill Bloom, Vice President Credit Sales and Services, Saks Fifth Avenue "Everyone from Assistant Credit Marketing Manager to the Vice President of Credit will benefit as Bill Grady shares his experiences, common sense, practical applications, and inside tips." -Ed Epstein, Vice President, Credit Specialty Department Stores, Inc. (Uptons, J. Byrons, Steinbach) "Veterans and rookies all can learn from Bill''s experience. A must read." -Harry Gambill, President and CEO Trans Union Credit Information Company "Bill''s experience in retail credit promotions guarantees this will become a handbook for all credit managers." -Suzanne E. Boas, President, Greater Atlanta Consumer Credit Counselling Service Former Vice President, Credit and Consumer Affairs, Macy''s/Bullock''s "The ''90s are the decade of change. Bill''s book reinforces the importance of credit marketing and the effect it will have on all of our businesses this coming decade." -Ted L. Spurlock, Senior Vice President and Director of Financial Services, JC Penney Company "I''ve heard Bill speak many times and with authority about credit marketing. I''m glad he''s decided to put it all in writing . . ." -Ronald Prill, Vice President, Credit Mervyn''s (Division of Dayton Hudson)
Building A Financial Services Marketing Plan
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Author : Bank Marketing Association (U.S.)
language : en
Publisher:
Release Date : 1989
Building A Financial Services Marketing Plan written by Bank Marketing Association (U.S.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Crm In Action
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Author : Dr. Ken K. Wong
language : en
Publisher: iUniverse
Release Date : 2011-01-27
Crm In Action written by Dr. Ken K. Wong and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-27 with Business & Economics categories.
Written in Dr. Wongs vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies. Advance Praise for CRM in Action This book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task, and this book guides you all the way with simple language and a lot of illustrative examples. Ekaterina Leonova, Sweden Readers will gather from Dr Wongs experience after reading the book because he reveals common traps and pitfalls, and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative. Hoo Chee Wai, Singapore
Handbook Of Market Segmentation
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Author : Art Weinstein
language : en
Publisher: Psychology Press
Release Date : 2004
Handbook Of Market Segmentation written by Art Weinstein and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.
Proceedings Of The Eighth International Conference On Management Science And Engineering Management
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Author : Jiuping Xu
language : en
Publisher: Springer
Release Date : 2014-05-06
Proceedings Of The Eighth International Conference On Management Science And Engineering Management written by Jiuping Xu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-06 with Business & Economics categories.
This is the Proceedings of the Eighth International Conference on Management Science and Engineering Management (ICMSEM) held from July 25 to 27, 2014 at Universidade Nova de Lisboa, Lisbon, Portugal and organized by International Society of Management Science and Engineering Management (ISMSEM), Sichuan University (Chengdu, China) and Universidade Nova de Lisboa (Lisbon, Portugal). The goals of the conference are to foster international research collaborations in Management Science and Engineering Management as well as to provide a forum to present current findings. A total number of 138 papers from 14 countries are selected for the proceedings by the conference scientific committee through rigorous referee review. The selected papers in the second volume are focused on Computing and Engineering Management covering areas of Computing Methodology, Project Management, Industrial Engineering and Information Technology.