Credit Card Marketing
DOWNLOAD
Download Credit Card Marketing PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Credit Card Marketing book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Credit Card Marketing
DOWNLOAD
Author : Bill Grady
language : en
Publisher: A & S Pub
Release Date : 1992-01-01
Credit Card Marketing written by Bill Grady and has been published by A & S Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with Business & Economics categories.
Retailers nationwide are discovering that private label credit cards are one of the most dynamic marketing tools ever to come down the pike. Not only do they act as a powerful draw for new customers, but, according to recent marketing studies, private label cards help build customer loyalty. They are also a nearly limitless vehicle for promotional offers, discounts, premiums, and other potent customer incentives. And they provide retailers with an unprecedented means of gathering valuable customer-profile and purchasing information which can then be used to build a targeted database for generating mailing lists, strategically managing inventory, segmenting the most profitable customers, and more. Now, in the first and only book devoted exclusively to the subject, credit card marketing legend Bill Grady tells you everything you need to know to successfully develop and market a private label credit card, or to more effectively use an existing one to expand your customer base. The man behind many of the major innovations in the field, Bill created and managed the largest and most successful credit card program in the home center industry and has worked with many prestigious Fortune 500 companies to develop their programs. In Credit Card Marketing, he shares the fruits of his more than twenty-five years in the business and fills you in on all the successful credit marketing techniques now in use at today''s sharpest, most innovative retail stores, banks, oil companies, and travel and entertainment providers. Writing in a warm, down-to-earth style, he takes you step-by-step through the entire process, from prescreened and preapproved solicitations, to direct mail, telemarketing, and in-store promotions, from premiums and sign-up programs, to frequent shopper and card enhancement programs. He also offers detailed scheduling guidelines to help you understand the lead times involved in various programs; guidelines on how to train employees to effectively market credit cards; and an entire chapter on how to develop and execute a winning credit card marketing plan. And along the way, Bill Grady reveals dozens of insider tips, insights, and rules of thumb that alone make Credit Card Marketing worth more than its weight in platinum. A guide to exploiting the full potential of one of today''s most versatile marketing tools, Credit Card Marketing is must reading for all retailers, banks, and others. For as Bill Grady so poignantly puts it: "In today''s economic environment those who understand how to get the most from their marketing dollars will be the ones around in a few years to talk about their success." "I''ve known Bill for twenty-three years . . . his passion for stimulating sales through promotions and direct marketing can only be defined as AGGRESSIVE, CREATIVE, and SUCCESSFUL." -Ray Rawley, Director of Retail Credit Lowe''s Companies, Inc. "At last . . . a book that catalogs and fully explains each weapon in the credit marketer''s arsenal. Must reading for all credit issuers." -David Garron, President and CEO, First North American National Bank (Circuit City Stores) "A creative and positive approach to credit marketing as translated by a true professional in the credit industry." -Jim Heatherly, Credit Marketing Manager The Home Depot "Bill''s commonsense approach to credit marketing really comes through. A must read for the marketing manager and a must read reminder for those of us removed from the day-to-day reality." -Ralph Spurgin, President and CEO Limited Credit Services "The ''80s ideas won''t work in the ''90s. Grady''s Credit Card Marketing is a must for credit grantors with ambitious goals." -Bill Bloom, Vice President Credit Sales and Services, Saks Fifth Avenue "Everyone from Assistant Credit Marketing Manager to the Vice President of Credit will benefit as Bill Grady shares his experiences, common sense, practical applications, and inside tips." -Ed Epstein, Vice President, Credit Specialty Department Stores, Inc. (Uptons, J. Byrons, Steinbach) "Veterans and rookies all can learn from Bill''s experience. A must read." -Harry Gambill, President and CEO Trans Union Credit Information Company "Bill''s experience in retail credit promotions guarantees this will become a handbook for all credit managers." -Suzanne E. Boas, President, Greater Atlanta Consumer Credit Counselling Service Former Vice President, Credit and Consumer Affairs, Macy''s/Bullock''s "The ''90s are the decade of change. Bill''s book reinforces the importance of credit marketing and the effect it will have on all of our businesses this coming decade." -Ted L. Spurlock, Senior Vice President and Director of Financial Services, JC Penney Company "I''ve heard Bill speak many times and with authority about credit marketing. I''m glad he''s decided to put it all in writing . . ." -Ronald Prill, Vice President, Credit Mervyn''s (Division of Dayton Hudson)
Financial Services Marketing Of Credit Card Receptive To University Students In Uk
DOWNLOAD
Author : Alex Johnson
language : en
Publisher: GRIN Verlag
Release Date : 2014-02-27
Financial Services Marketing Of Credit Card Receptive To University Students In Uk written by Alex Johnson and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-27 with Business & Economics categories.
Bachelor Thesis from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, King`s College London, language: English, abstract: Credit cards have become a popular payment system used in many UK universities. Students in universities are turning to credit card companies for financial assistance with the aim of boosting their income and building credit history. This dissertation delves into the issue of marketing financial services of credit cards receptive to university students in UK. Chapter 1 presents the background of research, aims and objectives, and justification of study. The main aim of this research is to investigate the attitudes of students towards credit card services, and present student friendly promotional strategies expected from financial institutions. Chapter 2 provides an analysis of literature on the emergence of marketing financial services in UK and major aspects of credit card services in universities. This research integrates questionnaires with secondary sources, as discussed in chapter 3. The major findings in chapter 4 indicate that many students are not satisfied with credit card services because they lack financial knowledge. Further analysis in chapter 5 indicates that banks need to focus on financial education, personal selling, and internet marketing when promoting credit cards. Banks should collaborate with universities to promote credit card services and establish a long time relationship with students.
Marketing Strategies In The Commercial Bank Credit Card Field
DOWNLOAD
Author : H. Lee Mathews
language : en
Publisher:
Release Date : 1968
Marketing Strategies In The Commercial Bank Credit Card Field written by H. Lee Mathews and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Banks and banking categories.
Use Of Credit Cards By Small Businesses And The Credit Card Market For Small Businesses
DOWNLOAD
Author : Barry Leonard
language : en
Publisher: DIANE Publishing
Release Date : 2011
Use Of Credit Cards By Small Businesses And The Credit Card Market For Small Businesses written by Barry Leonard and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
This is a print on demand edition of a hard to find publication. Contents: (1) Intro.; (2) The Truth in Lending Act and Protections for Credit Card Accounts; (3) The Small Bus. Credit Card (SBCC) Market; (4) SBCC Programs: Characteristics of SBCC Programs; Marketing SBCC; Features of SBCC; Underwriting SBCC; Interest Rates and Fees Associated with SBCC; Mgmt. of SBCC Accounts; The Costs and Profitability of SBCC Programs; (5) Credit Card Use among SB: Trends in SBCC Use and Credit Card Borrowing, 1998¿2009; Characteristics of SB That Use Credit Cards; Intensity of SBCC Use and Borrowing: Low versus High Credit Score Firms; (6) SBCC Access, Terms, and Conditions; (7) Disclosures of Terms, Fees, and Other Expenses, and Protections against Unfair or Deceptive Acts or Practices.
Credit Card Charges And Marketing
DOWNLOAD
Author : Great Britain. Parliament. House of Commons. Treasury Committee
language : en
Publisher:
Release Date : 2005
Credit Card Charges And Marketing written by Great Britain. Parliament. House of Commons. Treasury Committee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Credit card fees categories.
Following on from the Committee's earlier report on the lack of transparency in credit card charges and marketing practices (HCP 125-I, session 2003-04; ISBN 0215014472) published in December 2003, this report assesses the subsequent progress made by credit card issuers to establish a fairer deal for consumers. It finds that there has been a positive response from the industry on some areas, such as improving clarity of information on statements and the introduction of a single method of calculation for annual percentage rates (APRs). Support is also given for the actions by the DTI and the OFT to improve regulation of marketing and charging practices for credit and store cards. However, more needs to be done in a number of areas including greater transparency about use of penalty charges, ending the practice of issuing unsolicited credit card cheques, greater data-sharing between lenders, and investigation by the FSA about the marketing of payment protection insurance.
Credit Card Customer Segmentation
DOWNLOAD
Author : Forte Wares
language : en
Publisher: Forte Wares
Release Date :
Credit Card Customer Segmentation written by Forte Wares and has been published by Forte Wares this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly ATL advertising. This whitepaper introduces the fundamental concepts in micro-segmentation for the credit card industry, utilizing this wealth of information.
Marketing Of Plastic Money A New Avenue Of Selling Money
DOWNLOAD
Author : Dibakar Panigrahy
language : en
Publisher: Kanishka Publishers
Release Date : 1999
Marketing Of Plastic Money A New Avenue Of Selling Money written by Dibakar Panigrahy and has been published by Kanishka Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Credit cards categories.
Developing And Managing A Successful Payment Cards Business
DOWNLOAD
Author : Jeff Slawsky
language : en
Publisher: Routledge
Release Date : 2017-05-15
Developing And Managing A Successful Payment Cards Business written by Jeff Slawsky and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-15 with Business & Economics categories.
The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.
Marketing Financial Services
DOWNLOAD
Author : Mike Wright
language : en
Publisher: Routledge
Release Date : 2010-02-17
Marketing Financial Services written by Mike Wright and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-17 with Business & Economics categories.
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
Credit Card Customer Segmentation
DOWNLOAD
Author : Forte Consultancy Group
language : en
Publisher: Forte Consultancy
Release Date :
Credit Card Customer Segmentation written by Forte Consultancy Group and has been published by Forte Consultancy this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly above-the-line communications.