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Critical Issues In Tourism Co Creation

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Critical Issues In Tourism Co Creation

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Author : Giang Thi Phi
language : en
Publisher: Routledge
Release Date : 2021-07-05

Critical Issues In Tourism Co Creation written by Giang Thi Phi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-05 with Business & Economics categories.

Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourists. The value produced is usually measured in economic terms. Co-creation challenges these assumptions, arguing that tourism producers and consumers co-create value together and that this value is more diverse than just economic value. Technologies underpinning social media, ratings and review tools and e-commerce are facilitating the creation of diverse values, and have been responsible for driving innovation in, for example, new business models such as the collaborative economy. Social, environmental, emotional, reputational and other kinds of value may also be produced, and a wide range of stakeholders, not just producers or consumers, might also benefit from the value co-creation process. This edited volume seeks to go beyond the dominant business/management/marketing perspectives that focus on the co-creation of market value and innovation, to excavate complex and critical episodes of co-creation in tourism. By engaging authors from both the academy and beyond, it explores the rich historical linage of co-creation and its contemporary practices. The chapters in this book were originally published in Tourism Recreation Research.

Critical Issues In Tourism Co Creation

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Author : Giang Thi Phi
language : en
Publisher: Routledge
Release Date : 2023-09-25

This edited volume seeks to go beyond the dominant business/management/marketing perspectives that focus on the co-creation of market value and innovation, to excavate complex and critical episodes of co-creation in tourism.

Brand Co Creation Tourism Research

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Author : Raouf Ahmad Rather
language : en
Publisher: CRC Press
Release Date : 2023-10-13

Brand Co Creation Tourism Research written by Raouf Ahmad Rather and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-13 with Business & Economics categories.

Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies. Starting with a basic understanding of brand (value) co-creation, the volume then explores deeper by defining the concept, describing the ways to measure it, and providing several strategies to capitalize on it. The authors emphasize the interrelationship of these concepts and how they manage brand co-creation. The book illustrates the concepts with examples from around the globe. Topics cover the impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging tourist destinations, analysis of the content of hotel websites, creating better customer value, brand co-creation in e-sports gaming events, post-COVID-19 educational tourism, and more. The volume also presents a chapter on the state-ofthe-art role of augmented reality and virtual reality in improving the customer experience. A synthesis of a decade-long effort in brand co-creation, the book will be valuable to academics, practitioners, consultants, destination management organizations (DMOs), and managers looking to improve brand co-creation pre-, during-, and post-pandemics.

Revisiting Value Co Creation And Co Destruction In Tourism

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Author : Elina (Eleni) Michopoulou
language : en
Publisher: Routledge
Release Date : 2021-12-19

Revisiting Value Co Creation And Co Destruction In Tourism written by Elina (Eleni) Michopoulou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-19 with Business & Economics categories.

This book assists the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and disciplines. It provides some examples of how value can be co-created or co-destroyed within the context of tourism. Tourism is susceptible to uncertainty and incidents that can directly impact the supply and demand of its discretionary products and services. Consensus has been reached among practitioners and academics that consumer experience is more important than ever for enterprises as well as destinations, as the sector has become globalized, reached maturity and become highly competitive. Still, the pathway to success (or failure) lies within the overall satisfaction of visitors and tourists, which heavily depends on perceived value; a concept that can be co-created or co-destroyed by the very interaction between all social actors and stakeholders involved. Value creation or destruction is critical not just for traditional supply and demand, but also for an array of actors across value and distribution chains (including, for example, staff and intermediaries across the networks). The book will be of great value to scholars, students and policymakers interested in tourism studies and practices and service management, as well as professionals in the field of tourism management. The chapters were originally published as a special issue of the journal, Tourism Planning & Development.

Revisiting Value Co Creation And Co Destruction In Tourism

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Author : Elina (Eleni) Michopoulou
language : en
Publisher: Routledge
Release Date : 2024-01-29

This book assists the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and disciplines.

Creating Experience Value In Tourism

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Author : Nina K. Prebensen
language : en
Publisher:
Release Date : 2018

Creating Experience Value In Tourism written by Nina K. Prebensen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Tourism categories.

Open Tourism

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Author : Roman Egger
language : en
Publisher: Springer
Release Date : 2016-03-02

Open Tourism written by Roman Egger and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-02 with Business & Economics categories.

This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry. First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.

Shifts In Knowledge Sharing And Creativity For Business Tourism

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Author : Bari, Muhammad Waseem
language : en
Publisher: IGI Global
Release Date : 2024-04-03

Shifts In Knowledge Sharing And Creativity For Business Tourism written by Bari, Muhammad Waseem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-03 with Business & Economics categories.

In the contemporary landscape, the significance of business tourism has surged, drawing substantial attention from researchers in the realms of social and management sciences. Defined as an individual's travel outside their local town for business opportunities, transactions, enjoyment, and learning, business tourism has undergone notable shifts, especially in the wake of the COVID-19 pandemic. The book titled Shifts in Knowledge Sharing and Creativity for Business Tourism emerges as a solution to unravel the positive and negative impacts of the pandemic on business traveling, specifically addressing changes in the frequency of business tourism and its effects on employee learning and knowledge transfer skills. This book meticulously covers a spectrum of aspects related to the evolving landscape of business tourism post-COVID-19. Its objective is multifaceted: first, to underscore the importance of business tourism in the domains of social sciences and management sciences literature; second, to deepen the understanding of how business tourism facilitates learning across diverse theories and concepts through interactions with different cultures; third, to explore the transferability of knowledge learned in various places to domestic implementations; fourth, to enhance individual and organizational innovation and creativity skills catalyzed by business tourism; and fifth, to delve into the dynamics of tacit and explicit knowledge transfer in the post-pandemic business environment.

Qualitative Methodologies In Tourism Studies

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Author : Milka Ivanova
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-05

Qualitative Methodologies In Tourism Studies written by Milka Ivanova and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-05 with Business & Economics categories.

Disruptive and creative research methodologies proposed in this book are designed to dismantle neoliberal narratives deployed in tourism studies and wider social sciences. Progressing criticality in tourism studies, this volume showcases cutting-edge contributions ranging from reflexivity, subjectivities, and dreams; to messy emotions in auto-ethnographic accounts of fieldwork; ‘motherhood capital’ accessing Inuit communities; collective memory work; ethnodrama and creative non-fiction, amongst others. Disruption and creativity are the two ideas around which tourism geographers challenge and begin dismantling hegemonic ideologies in tourism studies. The chapters in this book provide a vantage point from where to disrupt first, before tourism geographers can engender progress and transformation within and outside of the field. In tourism studies in general, and tourism geography in particular, the years of the 2000s have witnessed an emphasis on qualitative methodological research, both in terms of the topics addressed and the types of methodological tools. In many ways, this legitimisation of qualitative work mirrors developments in other areas such as human geography, sociology and anthropology, in which this book is anchored. The authors debate in more depth how tourism studies offer multidimensional, multilogical and multi-emotional approaches to research design. The chapters were originally published as a special issue of the journal, Tourism Geographies.

Critical Issues In Tourism

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Author : Gareth Shaw
language : en
Publisher: Blackwell Publishing
Release Date : 2002

Critical Issues In Tourism written by Gareth Shaw and has been published by Blackwell Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

The first edition of this text provided a geographic perspective on how the production and consumption of tourism are reshaping human and physical environments. This edition builds on this, updating the material to reflect changes that have taken place.

Critical Issues In Tourism Co Creation

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