Crm Systems In Industrial Companies
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Crm Systems In Industrial Companies
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Author : A. Perna
language : en
Publisher: Springer
Release Date : 2014-03-30
Crm Systems In Industrial Companies written by A. Perna and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-30 with Business & Economics categories.
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
Qualitative Analysis Of Different Crm Evaluation Models
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Author : Christoph Weiss
language : en
Publisher:
Release Date : 2022
Qualitative Analysis Of Different Crm Evaluation Models written by Christoph Weiss and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Computers categories.
Customer relationship management (CRM) systems help companies to manage their business processes. Specially for sales, campaigns, contact management, etc. The simpler and more efficient the business processes are executed, the more profitable these companies can be. Therefore, the process of selecting and evaluating a CRM system is an important success factor for each company in every industry and in every company size. The qualitative analysis of CRM evaluation models examines the necessary phases and activities for selecting a new CRM system. It is important to go through the relevant phases in the selection in order to be able to make a decision in a structured manner.
Sustainable Management Of Manufacturing Systems In Industry 4 0
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Author : Lucia Knapcikova
language : en
Publisher: Springer Nature
Release Date : 2022-02-01
Sustainable Management Of Manufacturing Systems In Industry 4 0 written by Lucia Knapcikova and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-01 with Technology & Engineering categories.
This book provides a comprehensive exchange of information on current developments in the field of sustainable management of manufacturing systems and Industry 4.0. The authors’ ambition is to establish channels of communication and disseminate knowledge among professionals working in smart manufacturing and related institutions. The book brings together world-leading academics and practitioners from the fields of engineering, infrastructure planning, manufacturing management, and economics. The unique combination of fields and disciplines focused on Industry 4.0 provides presents opportunities to create a bridge between science and practice.
Industrial Marketing
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Author : Mukerjee
language : en
Publisher: Excel Books India
Release Date : 2009
Industrial Marketing written by Mukerjee and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Industrial marketing categories.
Selection Of Crm Software For The Event Sector
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Author : Thomas Punzel
language : en
Publisher: GRIN Verlag
Release Date : 2011-03-22
Selection Of Crm Software For The Event Sector written by Thomas Punzel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-22 with Business & Economics categories.
Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: A- (1,5), University of Birmingham (University College Birmingham), language: English, abstract: This study was undertaken to recommend a suitable customer relationship management (CRM) software for the German event agency XYZ. For this reason three different CRM software products were evaluated. Four research objectives were established to achieve the aim. They were the principles of customer relationship management; the benefits and problems connected with the implementation of CRM; the importance of measures to get loyal customers and a comparison of different software products with regard to different criteria. Using the case study strategy including secondary research methods the researcher was able to answer the research objectives and the aim. The main sources used in this investigation were secondary sources due to the large number of information available in these sources. Prior the development of an assessment schematic was necessary to evaluate the credibility of these sources. Personal experience with CRM, the current importance of this topic and the gap in the event based literature motivated the researcher to undertake this study. The findings indicated that the competitive environment in which small and medium enterprises operate make it necessary to implement a good working CRM system to identify potential customers who might become loyal. Indeed, a universal definition of terms such as CRM, customer satisfaction and loyalty is missing or the terms are not clearly defined. Findings also revealed that there is still a gap in literature concerning CRM within the event industry, especially within event management companies. The number of data concerning aspects such as competition and customer orientation regarding to event management companies is also rare or missing. Beside these limitations, research indicates that the market of CRM software products is growing. Especially web based CRM solutions such as on-demand software have become more popular in the last few years, due to the mostly unproblematic implementation and the lower price of these products compared to traditional software packages. Recommendations for further research include a deeper analysis of CRM within the events industry and a clear definition of terms which are connected with CRM such as customer satisfaction and customer loyalty. More information on customer orientation, customer loyalty and competitiveness especially within event management companies would help to establish a more precise catalogue of software selection criteria.
Customer Relationship Management In The Financial Industry
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Author : Federico Rajola
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-07-08
Customer Relationship Management In The Financial Industry written by Federico Rajola and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-08 with Business & Economics categories.
An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack of complete business integration. Increased exchange of knowledge between customers and the amount of such data available is steadily becoming a challenge for companies, especially in extending internal systems to global information systems with the purpose to collect and update data on a global scale. In this book, Prof. Rajola analyses different aspects of CRM systems taking both an organizational and a technological perspective. He adopts a theoretical framework to unpack issues associated with the need for companies to integrate operations and business processes. The emphasis is then drawn to development of effective CRM (and CRM 2.0) initiatives by making use of illustrative case studies of successful CRM systems implementation in the financial industry. The framework adopted in this book can be used by both scholars and managers to evaluate the interdependencies between operations, business processes, and CRM systems. .
Customer Relationship Management And It
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Author : Danil Dintsis
language : en
Publisher: BoD – Books on Demand
Release Date : 2020-06-03
Customer Relationship Management And It written by Danil Dintsis and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-03 with Business & Economics categories.
All of us enjoy individually specific service or a product that is delivered for us only. Customer relationship management (CRM) is the area of expertise that helps companies to work with customers based on their specific needs or requirements. To reach success CRM systems implement the most powerful math and IT tools such as statistical analysis, artificial neural nets, and graph systems. This book deals with the practical implementation and meta-analysis of CRM experience in various locations and business areas. The authors have produced a great book and provided meta-analysis of the latest CRM systems and a roadmap of their development. In the chapters, our readers will find descriptive analysis of CRM models, applied tools, and methods.
Challenges In Information Technology Management Proceedings Of The International Conference
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Author : James Nga Kwok Liu
language : en
Publisher: World Scientific
Release Date : 2008-05-14
Challenges In Information Technology Management Proceedings Of The International Conference written by James Nga Kwok Liu and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-14 with Computers categories.
This volume contains some research papers from the International Conference on Information Technology and Management organized by the Hong Kong Polytechnic University, in conjunction with the Institute of Systems Management (ISM). It comprises 30 selected and refereed papers in the development of enabling technologies, electronic commerce and knowledge management, and IT systems and applications. These papers feature the results of the latest research in the areas of information systems, enabling technologies, and business management, as well as potential applications in industries including education, finance, logistics, medical tourism, and IT services.
Customer Relationship Management Crm For Medium And Small Enterprises
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Author : Antonio Specchia
language : en
Publisher: CRC Press
Release Date : 2022-04-07
Customer Relationship Management Crm For Medium And Small Enterprises written by Antonio Specchia and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-07 with Business & Economics categories.
Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a system to run their daily activities, and small businesses and solopreneurs must track their marketing effort, a functioning structure for maintaining their contacts with prospects and clients to improve the effectiveness of their sales effort. CRM, once only available to large corporations, is now powerful technology for small and medium businesses. Small and medium businesses are now able to implement CRM solutions under a more cost-effective balance as an alternative to traditional tools like Salesforce, Dynamics, or Oracle. The reason for the success is mainly the simplicity of the new tools and solutions that have been developed for the management of sales processes. This book discusses how to implement a CRM from the perspective of the businessperson—not the more typical IT consultant or the technical staff. It benefits business development, sales management, and sales process control. Small business owners must understand why and how implementing a CRM will create value for their business—how it will focus on business development, sales management, and how sales leads develop into happy customers. Small business owners must first understand what a CRM system is, how it works, what its main functions are, and how it serves to manage workflows in the company’s sales department. Generally, entrepreneurs struggle to find the time to read and study complex and fully comprehensive books. This book provides direct operational guidelines to those who need easy-to-read information about how to use CRM effectively. Business professionals must be able to set up CRM systems and avoid mistakes and wasting time. This book provides an overview of what can be done with CRM and how it happens to empower businesspeople to find new customers and win business opportunities. This book discusses the logic of CRM in sales, giving tips and explanations on why and what happens when CRM is implemented in a specific way. Essentially, this book gives the entrepreneur the know-how behind CRM in sales in general terms, supporting enhanced customer relationships.
Plunkett S Engineering Research Industry Almanac 2008
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Author : Jack W. Plunkett
language : en
Publisher: Plunkett Research, Ltd.
Release Date : 2008-05
Plunkett S Engineering Research Industry Almanac 2008 written by Jack W. Plunkett and has been published by Plunkett Research, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05 with Business & Economics categories.
A guide to the trends and leading companies in the engineering, research, design, innovation and development business fields: those firms that are dominant in engineering-based design and development, as well leaders in technology-based research and development.