Cross National And Cross Cultural Issues In Food Marketing
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Cross National And Cross Cultural Issues In Food Marketing
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2014-06-03
Cross National And Cross Cultural Issues In Food Marketing written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Business & Economics categories.
Enhance your food marketing operation with this thorough and business-savvy book! Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. This book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures. When studying food marketing systems from varying cultures, one must take into consideration the political, cultural, and environmental aspects of the countries involved. Cross-National and Cross-Cultural Issues in Food Marketing provides the information you need. In this book you can examine: the U.S. poultry export trade food market segmentation in Europe the yogurt market in the European Union (EU) the connection between agricultural exports and economic growth in Pakistan ethnic niche markets for import quality policies and consumer behavior in different countries . . . and more! Cross-National and Cross-Cultural Issues in Food Marketing has the information you'll need to be able to analyze, design,and manage effective food marketing systems in an increasingly global economy.
Cross Cultural Marketing
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Author : Dawn Burton
language : en
Publisher: Routledge
Release Date : 2008-11-21
Cross Cultural Marketing written by Dawn Burton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-21 with Business & Economics categories.
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies. Given the importance of new emerging markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of existing marketing theory and practice, which was originally developed using the model of Western society. An extensive range of cross-cultural marketing issues is addressed, including: Cross-cultural consumer behaviour Cross-cultural management practice Promotional strategies Product development Distribution Marketing research methods Cross-cultural Marketing offers a new, more complex and sophisticated approach to the important challenges for existing marketing theory and practice and their continued relevance for stakeholders. As such, it is an invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to assess new developments in the field.
Cross Cultural Taste Preferences And Their Implications For Export Food Marketing
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Author : Robert Lemon McBride
language : en
Publisher:
Release Date : 1989
Cross Cultural Taste Preferences And Their Implications For Export Food Marketing written by Robert Lemon McBride and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Food categories.
The New Cultures Of Food
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Author : Adam Lindgreen
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2009
The New Cultures Of Food written by Adam Lindgreen and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This book provides a comprehensive collection of cutting-edge research on creating opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book includes a number of different issues that define, challenge, and open up new markets, products and services resulting from a diverse racial, ethnic, and cultural landscape.
American Book Publishing Record
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Author :
language : en
Publisher:
Release Date : 2000
American Book Publishing Record written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Books categories.
International Marketing
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Author : Masaaki Kotabe
language : en
Publisher:
Release Date : 2006
International Marketing written by Masaaki Kotabe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Export marketing categories.
Food People And Society
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Author : Lynn J. Frewer
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-09
Food People And Society written by Lynn J. Frewer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-09 with Technology & Engineering categories.
A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Food Health And Safety In Cross Cultural Consumer Contexts
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Author : Derek V. Byrne
language : en
Publisher:
Release Date : 2021
Food Health And Safety In Cross Cultural Consumer Contexts written by Derek V. Byrne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
The concept of cross-cultural perspectives in research in food is important in general and particularly so in relation to human perception in food and health. Food concepts are very different across different jurisdictions. Different markets and cultures have varying perspectives on what is considered a palatable, acceptable, or useful food or food product; in simple terms, one size does not at all in the majority of cases. Specific markets thus need targeted food design, to be successful from a myriad of perspectives. In this Special Issue anthology "Food, Health and Safety in Cross-Cultural Consumer Contexts", we bring together articles that show the wide range of studies from fundamental to market applicability currently in focus in sensory and consumer science in food, health, and safety cross-cultural contexts. From the included perspectives, it is abundantly clear that there is a need for much knowledge related to future food design linked to cross-cultural contexts and that this will continue to be critical to the success of food transfer in global food markets.
Asean Food Journal
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Author :
language : en
Publisher:
Release Date : 2003
Asean Food Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Food categories.
Cross Cultural Aspects Of Tourism And Hospitality
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Author : Erdogan Koc
language : en
Publisher: Routledge
Release Date : 2020-09-03
Cross Cultural Aspects Of Tourism And Hospitality written by Erdogan Koc and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-03 with Business & Economics categories.
Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.