Crossing The Mainstream
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Crossing The Chasm
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Author : Geoffrey A. Moore
language : en
Publisher: Harperbusiness
Release Date : 1995-01-01
Crossing The Chasm written by Geoffrey A. Moore and has been published by Harperbusiness this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with Business & Economics categories.
Guide to marketing high-tech products
Crossing The Chasm 3rd Edition
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Author : Geoffrey A. Moore
language : en
Publisher: Harper Collins
Release Date : 2014-01-28
Crossing The Chasm 3rd Edition written by Geoffrey A. Moore and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-28 with Business & Economics categories.
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Crossing The Chasm
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Author : Geoffrey A. Moore
language : en
Publisher: HarperBusiness
Release Date : 2002
Crossing The Chasm written by Geoffrey A. Moore and has been published by HarperBusiness this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Crossing The Chasm
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Author : Geoffrey A. Moore
language : en
Publisher:
Release Date : 1991
Crossing The Chasm written by Geoffrey A. Moore and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with High technology industries categories.
Crossing The Mainstream
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Author : Eileen Iscoff Oliver
language : en
Publisher:
Release Date : 1994
Crossing The Mainstream written by Eileen Iscoff Oliver and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Literary Criticism categories.
Intended to help literature teachers examine ways in which the traditional canon can be expanded to include diversity in curricular choices, this book invites readers to work together to find new and better ways to introduce an ever-changing student body to what has heretofore been either unacknowledged or undervalued. The book is divided into three sections. Part 1, "Multicultural Literature for Whom?" develops a rationale for expanding the canon to include multicultural literature in every student's experience and also confronts the issue of censorship. Part 2, "Curricular Challenges: Beyond Eurocentric Values," begins the task of cataloging the multitude of literary works that might be included in the new repertoire and also explores the process of learning a different kind of critical analysis. This section of the book also provides comprehensive bibliographies of African American, Asian American, Jewish, Latino, Native American, and cross-cultural literatures, as well as bibliographies of literature addressing emotional/mental and physical disabilities, homelessness, homosexuality, older adults, teenage suicide, and Vietnam veterans. Finally, Part 3, "Teaching Strategies for Multicultural Literature," gives examples of how multicultural works can be incorporated into literature courses. Also included are discussions of incorporating multicultural perspectives within composition classes, assessing student writing, and making interdisciplinary connections in teaching multicultural literature. (NKA)
Selling Technology
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Author : Asaf Darr
language : en
Publisher: Cornell University Press
Release Date : 2006
Selling Technology written by Asaf Darr and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Unlike most enthographic studies of salespeople, which focus on the insurance, finance, and retail sectors, Darr's book turns to the daily sales practices of an information economy."--BOOK JACKET.
Zone To Win
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Author : Geoffrey A. Moore
language : en
Publisher: Diversion Books
Release Date : 2015-11-03
Zone To Win written by Geoffrey A. Moore and has been published by Diversion Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-03 with Business & Economics categories.
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems
Multilingualism As A Resource And A Goal
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Author : Marianne Turner
language : en
Publisher: Springer Nature
Release Date : 2019-09-16
Multilingualism As A Resource And A Goal written by Marianne Turner and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-16 with Language Arts & Disciplines categories.
This book explores multilingualism as a resource and goal at school in contexts of student diversity and institutional monolingualism. Combining translanguaging theory and sociocultural theory, the author proposes a framework for the learning and use of both foreign and heritage languages across the curriculum in mainstream schools. By clearly linking language practices to teaching and learning objectives, the book aims to support school leaders and practitioners make informed decisions about how best to promote multilingualism in their school, as well as to enhance the learning outcomes of bi/multilinguals. In addition to school leaders and practitioners, it will be of interest to students and academics in the fields of bilingual education and TESOL, as well as applied linguistics and language teaching more broadly.
Why Americans Hate The Media And How It Matters
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Author : Jonathan M. Ladd
language : en
Publisher: Princeton University Press
Release Date : 2011-12-05
Why Americans Hate The Media And How It Matters written by Jonathan M. Ladd and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-05 with Political Science categories.
As recently as the early 1970s, the news media was one of the most respected institutions in the United States. Yet by the 1990s, this trust had all but evaporated. Why has confidence in the press declined so dramatically over the past 40 years? And has this change shaped the public's political behavior? This book examines waning public trust in the institutional news media within the context of the American political system and looks at how this lack of confidence has altered the ways people acquire political information and form electoral preferences. Jonathan Ladd argues that in the 1950s, '60s, and early '70s, competition in American party politics and the media industry reached historic lows. When competition later intensified in both of these realms, the public's distrust of the institutional media grew, leading the public to resist the mainstream press's information about policy outcomes and turn toward alternative partisan media outlets. As a result, public beliefs and voting behavior are now increasingly shaped by partisan predispositions. Ladd contends that it is not realistic or desirable to suppress party and media competition to the levels of the mid-twentieth century; rather, in the contemporary media environment, new ways to augment the public's knowledgeability and responsiveness must be explored. Drawing on historical evidence, experiments, and public opinion surveys, this book shows that in a world of endless news sources, citizens' trust in institutional media is more important than ever before.
Culturally Contested Literacies
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Author : Guofang Li
language : en
Publisher: Routledge
Release Date : 2010-04-02
Culturally Contested Literacies written by Guofang Li and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-02 with Education categories.
Culturally Contested Literacies examines the home and school literacy experiences of children from a uniquely socio-cultural perspective, including vivid, detailed case studies describing the lives and literacy practices of six families.