Cruise Business Development
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Cruise Business Development
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Author : Alexis Papathanassis
language : en
Publisher: Springer
Release Date : 2016-04-20
Cruise Business Development written by Alexis Papathanassis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-20 with Business & Economics categories.
This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
Cruise Ship Tourism 2nd Edition
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Author : Ross Dowling
language : en
Publisher: CABI
Release Date : 2017-01-25
Cruise Ship Tourism 2nd Edition written by Ross Dowling and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-25 with Business & Economics categories.
Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals. A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.
The Business And Management Of Ocean Cruises
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Author : Michael Vogel
language : en
Publisher: CABI
Release Date : 2012
The Business And Management Of Ocean Cruises written by Michael Vogel and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.
Report On The Development Of Cruise Industry In China 2019
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Author : Hong Wang
language : en
Publisher: Springer Nature
Release Date : 2020-06-04
Report On The Development Of Cruise Industry In China 2019 written by Hong Wang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-04 with Business & Economics categories.
The book focuses more on the study of cruise economy industry chain based on the previous editions and the latest trend of China’s cruise economy. It includes the Special Topic: Cruise Economic Reform and Innovation in the New Era, explores Asia cruise economic prosperity index, China’s cruise economy whole-industry-chain strategy in the new era, and the development of cruise destinations in the context of the Yangtze River Delta integration. The volume provides a good reference for better promoting the high-quality development of China’s cruise market.
The Development And Growth Of The Cruise Industry
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Author : Roger Cartwright
language : en
Publisher:
Release Date : 1999
The Development And Growth Of The Cruise Industry written by Roger Cartwright and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Cruise ships categories.
Report On China S Cruise Industry
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Author : Hong Wang
language : en
Publisher: Springer
Release Date : 2018-02-24
Report On China S Cruise Industry written by Hong Wang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-24 with Business & Economics categories.
The book contains 12 contributions that explain the current state of China’s cruise industry and future development. Dating from the 1960s and with the rapid development of over 50 years, the modern cruise industry has developed into one of the fastest growing industries with the most remarkable economic benefits in the global tourism and hospitality industry, known as a “golden industry on the golden waterway”. In recent years, with the gradual saturation of international cruise market and the eastward-moving trend of the center of cruise market, China has become a strategic emerging market with which international cruise lines have been competing. A number of international cruise lines, including Costa Crociere, Royal Caribbean Cruises, Princess Cruises, MSC Cruises, Star Cruises, Norwegian Cruise Line and Dream Cruises, have entered the cruise market in Mainland China.
Selling The Sea
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Author : Bob Dickinson
language : en
Publisher:
Release Date : 1997
Selling The Sea written by Bob Dickinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
An insider's view of how the cruising business operates "Selling the Sea" offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated "Second Edition" features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship. Bob Dickinson (Miami, FL) is President and CEO of Carnival Cruise Lines and a member of the Board of Directors of the parent company Carnival Corporation. Andy Vladimir (Coconut Grove, FL) is a well-known business and travel writer, a member of the Editorial Board of the FIU Hospitality Review, and contributing editor of Quest magazine.
Cruise Sector Challenges
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Author : Philip Gibson
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-11-19
Cruise Sector Challenges written by Philip Gibson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-19 with Business & Economics categories.
This textbook presents a compendium of important issues that were discussed at the 2nd International Cruise Conference in Plymouth (UK) between the 18th and 20th February 2010. The focus of the conference was to consider emerging issues, problems and solutions for the cruise industry at a time when trading conditions were perceived to be highly volatile.
Report On The Development Of Cruise Industry In China 2018
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Author : Hong Wang
language : en
Publisher: Springer
Release Date : 2019-01-10
Report On The Development Of Cruise Industry In China 2018 written by Hong Wang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-10 with Business & Economics categories.
This book is an annual research report prepared by the cruise industry experts and scholars at home and abroad invited by Shanghai International Cruise Business Institute based on the current development situations of the international cruise industry, is an important part of the “X Book Series” of the Social Science Academic Press (China). This book consists of five parts, i.e., “General Report”, “Special Articles for High-quality Tourism: Common Value and Government Management”, “The Cruise Industry”, “Policy Suggestions” and “Appendix”, and it has richer and more perfect contents in comparison with the previous versions. Under the Book, the development environment of the cruise industry at home and abroad during 2017-2018 as well as the development situations, strategic paths and future trends is analyzed in the form of the General Report and the current development trend of the cruise industry in China is introduced based on the top ten hot topics. With the economic development trend from the high-speed growth to the high-quality development in China, the new topic “Special Articles for High-quality Tourism: Common Value and Government Management” is presented in the Book to discuss the quality development patterns and paths of the cruise tourism in China, the high-quality development mechanism of the cruise tourism as well as the cruise tourism market cultivation and standardization system, so as to better enhance the quality of the cruise market development in China. In Part 3 “The Cruise Industry” and Part 4 “Policy Suggestions” under the Book, the whole picture of the cruise economy in China in the new era is presented, problems during the industrial development are analyzed and corresponding policy suggestions are given.
Cruise Ship Tourism
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Author : Michael Clancy
language : en
Publisher:
Release Date : 2017
Cruise Ship Tourism written by Michael Clancy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Cruise lines categories.
Covering the economic, social and environmental impacts of cruising, this book combines the latest research with practical case studies to provide a comprehensive account of the subject. It reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning and destination development