The Business And Management Of Ocean Cruises
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The Business And Management Of Ocean Cruises
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Author : Michael Vogel, Alexis Papathanassis and Ben Wolber
language : en
Publisher: CABI
Release Date : 2012
The Business And Management Of Ocean Cruises written by Michael Vogel, Alexis Papathanassis and Ben Wolber and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Cruise lines categories.
This book is divided into six parts, which are organized to guide the reader step by step from the macro level of the cruise industry to the micro level of operations management on board cruise ships. Part I (chapters 1-4) sets the scene for the book by characterizing the conditions under which cruise lines operate. Part II (chapters 5-8) includes four chapters that address issues of significance for corporate managers in the cruise sector. Part III (chapters 9-11) deal with aspects of the marketing mix employed by cruise lines to attract passengers and fill their ships. Part IV (chapters 12-15) is concerned with managerial functions related directly to the cruise product. Part V (chapters 16-19) focuses on operational management functions on board cruise ships. The final Part VI (chapter 20) looks at future development possibilities for the cruise sector.
The Business And Management Of Ocean Cruises
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Author : Michael Vogel
language : en
Publisher: CABI
Release Date : 2012
The Business And Management Of Ocean Cruises written by Michael Vogel and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.
Cruise Operations Management
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Author : Philip Gibson
language : en
Publisher: Elsevier
Release Date : 2006
Cruise Operations Management written by Philip Gibson and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Cruise lines categories.
'Cruise Operations Management' provides a contextualised overview of hospitality services for the cruise industry. The book looks into management issues providing a practical guide for both students and professionals alike.
Selling The Sea
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Author : Bob Dickinson
language : en
Publisher: Wiley
Release Date : 2007-04-27
Selling The Sea written by Bob Dickinson and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-27 with Business & Economics categories.
An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.
Cruise Business Development
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Author : Alexis Papathanassis
language : en
Publisher: Springer
Release Date : 2016-04-20
Cruise Business Development written by Alexis Papathanassis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-20 with Business & Economics categories.
This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
Cruise Tourism Innovation
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Author : Alexis Papathanassis, Michael H. Breitner, Ate de Groot
language : en
Publisher: Logos Verlag Berlin GmbH
Release Date : 2014-06-09
Cruise Tourism Innovation written by Alexis Papathanassis, Michael H. Breitner, Ate de Groot and has been published by Logos Verlag Berlin GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-09 with Business & Economics categories.
Innovation management is arguably essential for the profitability and growth sustainability of the cruise industry; as it is for most areas of business endeavour. Now, more than ever, the cruise sector is faced with significant challenges, including: safety and industry reputation in the aftermath of the Costa Concordia disaster, al larger competitive scope and diminishing profit margins. Given that innovation management can be perceived as a management attitude and cultural habit, fostering inspiration is just as relevant as delivering innovation methodologies and guidelines. On this basis, the aim of this combined conference proceedings is to provide a creativity impulse and to illustrate the breadth and potential of innovation management in the cruise sector. Sources on inspiration include: mobile information and communication technologies, multimedia, and the internet and focus on areas as diverse as safety, aesthetics, culture and professional education.
The Business Of Resort Management
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Author : Peter Murphy
language : en
Publisher: Routledge
Release Date : 2009-11-04
The Business Of Resort Management written by Peter Murphy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-04 with Business & Economics categories.
How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these questions. By taking an holistic and contemporary approach to the problem of developing sustainable tourism operations, this book provides a comprehensive assessment of the strategies that need to be considered by various governments, developers and, in particular, the customer-investor. The major features of resort development covered by this book include: • Environmental scanning of principal external and internal influential factors • The curse and blessings of seasonality • Competition for people’s recreation and retirement dollars • Guest activity programming • Environmental issues • Cruise ships as mobile resorts • Staffing issues in isolated areas • Financial challenges for owners and operators alike • Risk Management • Mutually beneficial options for various stakeholders Based on an analysis of global resort opportunities and trends, the book focuses on those generic features that differentiate regional resort management from urban-centric management needs and priorities. Using comparative case studies the author emphases best case/benchmark examples of a range of resorts – large and small, urban and rural - to illustrate what can be achieved.
Ocean Cruise Travel Tips
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Author : M. Veaudry
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-12-02
Ocean Cruise Travel Tips written by M. Veaudry and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-02 with categories.
Ocean Cruise Travel Tips is the perfect companion for anyone planning a cruise. It's just 100+ pages, easy to read, funny and informative. It is full of personal experiences and loaded with tips for the first time cruiser to the avid experienced cruiser. The book covers selecting a destination, choosing the right cruise line for you based on price/performance, brand, passenger demographics, wellness and loyalty programs. It covers how to get the best price for a cruise and when to book it. The book is full of references to websites that will save you time and money. It will tell you how to get alerts when prices drop and where to get the best deals. There is even a section on how you can get a free cruise without spending the rest of your life cruising. This alone is worth the price of the book.
Cruise Tourism And Innovation
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Author : Alexis Papathanassis
language : en
Publisher:
Release Date : 2014
Cruise Tourism And Innovation written by Alexis Papathanassis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Cruising In The Global Economy
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Author : Christine B.N. Chin
language : en
Publisher: Routledge
Release Date : 2016-12-05
Cruising In The Global Economy written by Christine B.N. Chin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-05 with Political Science categories.
The business of cruise tourism in recent years has commanded news media attention especially on issues of environmental pollution, passenger safety and worker rights, yet consumer interest in cruise vacations has not been adversely affected by negative publicity and it continues to grow at an average of 8-9% per annum. This unique mode of business focusing on the production and consumption of pleasure at sea and on land offers us an unprecedented opportunity to analyze the manner in which ongoing economic restructuring processes to bring about free markets in goods, services and labour can and does involve both life on land and at sea. This interdisciplinary analysis elicits an examination of states' relationship to the maritime regulatory structure governing ship ownership, management and operations, cruise lines' business strategies, development of port communities to capture cruise-related revenue, changing leisure consumption patterns and meanings, and the employment of foreign migrant workers as seafarers.