Customer Acquisition And Value Management
DOWNLOAD
Download Customer Acquisition And Value Management PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Customer Acquisition And Value Management book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Customer Acquisition And Value Management
DOWNLOAD
Author : Christian Schulze
language : de
Publisher:
Release Date : 2012
Customer Acquisition And Value Management written by Christian Schulze and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Which Customers Pay
DOWNLOAD
Author : David Beirau
language : en
Publisher: Springer Nature
Release Date : 2019-09-27
Which Customers Pay written by David Beirau and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-27 with Business & Economics categories.
The main goal of this book is explaining which customers create value for suppliers and thereby realizes a better understanding of how suppliers can improve their revenue for value proposition and value creation in industrial markets. Two studies examine customer characteristics which moderate the relationship between supplier behavior and sales performance. The results support companies to identify and target customer contact persons and companies who show higher potential to create future value to the supplier and, therefore, should be approached and maintained.
Internet Based Customer Value Management
DOWNLOAD
Author : Tymoteusz Doligalski
language : en
Publisher: Springer
Release Date : 2014-10-16
Internet Based Customer Value Management written by Tymoteusz Doligalski and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-16 with Business & Economics categories.
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
Mastering Customer Value Management
DOWNLOAD
Author : Ray Kordupleski
language : en
Publisher: Customer Value Management I
Release Date : 2003
Mastering Customer Value Management written by Ray Kordupleski and has been published by Customer Value Management I this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Consumer satisfaction categories.
There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.
Managing Customers Profitably
DOWNLOAD
Author : Lynette Ryals
language : en
Publisher: John Wiley & Sons
Release Date : 2009-01-22
Managing Customers Profitably written by Lynette Ryals and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-22 with Business & Economics categories.
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable. It includes easy-to-follow instructions on how to calculate customer profitability, including worked examples (non-technical) and discusses strategies and their applications for organizations to manage customers profitably. Based on cases and feedback from the KAM Club and other research, there will be many business-to-business as well as business-to-consumer examples. The book assumes some level of numeracy in its readership. The contents include: Assessing product costs, costs to serve and how these can be estimated, and how to deal with customer-specific overhead costs. It discusses the uses and limitations of the use of customer profitability analysis, and illustrates how to calculate customer lifetime value using two methods, one with actual numbers and one which estimates relative customer lifetime value. Provides an innovative approach to calculating the lifetime value of a customer by taking risk into account. Demonstrates how to recognise and value the relationship benefits of customers, such as word of mouth. Brings into discussion the idea that how customers are managed, links to their profitability. Describes how financial portfolio analysis and theory apply to marketing and how, their application to marketing relates to the optimisation of marketing spend.
Customer Relationship Management Strategies In The Digital Era
DOWNLOAD
Author : Nas?r, Süphan
language : en
Publisher: IGI Global
Release Date : 2015-03-31
Customer Relationship Management Strategies In The Digital Era written by Nas?r, Süphan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Customer Equity
DOWNLOAD
Author : Julian Villanueva
language : en
Publisher: Now Publishers Inc
Release Date : 2007
Customer Equity written by Julian Villanueva and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a competitive advantage to other firms.
Dominating Markets With Value Advances In Customer Value Management
DOWNLOAD
Author : R. Eric Reidenbach
language : en
Publisher: Rhumb Line
Release Date : 2002
Dominating Markets With Value Advances In Customer Value Management written by R. Eric Reidenbach and has been published by Rhumb Line this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Customer relations categories.
The Seven Myths Of Customer Management
DOWNLOAD
Author : John Abram
language : en
Publisher: John Wiley & Sons
Release Date : 2005-08-05
The Seven Myths Of Customer Management written by John Abram and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-05 with Business & Economics categories.
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.
Managing The New Customer Relationship
DOWNLOAD
Author : Ian Gordon
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-21
Managing The New Customer Relationship written by Ian Gordon and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-21 with Business & Economics categories.
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA