Dominating Markets With Value Advances In Customer Value Management
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Dominating Markets With Value Advances In Customer Value Management
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Author : R. Eric Reidenbach
language : en
Publisher: Rhumb Line
Release Date : 2002
Dominating Markets With Value Advances In Customer Value Management written by R. Eric Reidenbach and has been published by Rhumb Line this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Customer relations categories.
Internet Based Customer Value Management
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Author : Tymoteusz Doligalski
language : en
Publisher: Springer
Release Date : 2014-10-16
Internet Based Customer Value Management written by Tymoteusz Doligalski and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-16 with Business & Economics categories.
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
Mastering Customer Value Management
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Author : Ray Kordupleski
language : en
Publisher: Customer Value Management I
Release Date : 2003
Mastering Customer Value Management written by Ray Kordupleski and has been published by Customer Value Management I this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Consumer satisfaction categories.
There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.
Creating And Managing Superior Customer Value
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Author : Arch G. Woodside
language : en
Publisher: Emerald Group Publishing
Release Date : 2008-11-01
Creating And Managing Superior Customer Value written by Arch G. Woodside and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-01 with Business & Economics categories.
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
Superior Customer Value
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Author : Art Weinstein
language : en
Publisher: Routledge
Release Date : 2018-12-07
Superior Customer Value written by Art Weinstein and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Business & Economics categories.
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.
Managing Customer Value
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Author : Bradley Gale
language : en
Publisher: Simon and Schuster
Release Date : 1994-03-28
Managing Customer Value written by Bradley Gale and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-03-28 with Business & Economics categories.
Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end
Competing For Customers And Winning With Value
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Author : R. Eric Reidenbach
language : en
Publisher: Quality Press
Release Date : 2006-01-02
Competing For Customers And Winning With Value written by R. Eric Reidenbach and has been published by Quality Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-02 with Business & Economics categories.
This book brings together, for the first time, two very powerful concepts: customer value and competitive planning. Together they create a powerful tool that will generate breakthrough strategies for market dominance. The previously fashionable metrics of customer satisfaction have proven to be poor predictors of business performance, whereas the linkages between customer value and performance measures such as market share and profitability have been identified and documented. Value has been shown to be one of the best predictors of market share and customer loyalty available. Developing a system to harness value as a competitive weapon is an essential next step.Competing with Customers presents a competitive planning template that enables organizations to actually harness their value creation and delivery systems to enhance their market performance. It is a planning system that focuses at the level where the organization makes money: selling products or services to people in specific markets or market segments. Readers will discover a clear blueprint for crafting breakthrough, value-added strategies. For many readers, it will challenge the way they look at their competition, their markets, and their industries. Competition will never look the same.!
Transdisciplinary Engineering For Complex Socio Technical Systems Real Life Applications
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Author : J. Pokojski
language : en
Publisher: IOS Press
Release Date : 2020-10-20
Transdisciplinary Engineering For Complex Socio Technical Systems Real Life Applications written by J. Pokojski and has been published by IOS Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Technology & Engineering categories.
Transdisciplinary engineering transcends other inter- and multi-disciplinary ways of working, such as Concurrent Engineering (CE). In particular, transdisciplinary processes are aimed at solving complex, ill-defined problems, or problems for which the solution is not immediately obvious. No one discipline or single person can provide sufficient knowledge to solve such problems, so collaboration is essential. This book presents the proceedings of the 27th ISTE International Conference on Transdisciplinary Engineering, organized by Warsaw University of Technology, Poland, from 1-10 July 2020. ISTE2020 was the first of this conference series to be held virtually, due to the COVID-19 restrictions. Entitled Transdisciplinary Engineering for Complex Socio-technical Systems - Real-life Applications, the book includes 71 peer-reviewed papers presented at the conference by authors from 17 countries. These range from theoretical and conceptual to strongly pragmatic and addressing industrial best practice and, together with invited talks, they have been collated into 9 sections: Transdisciplinary Engineering (7 papers); Transdisciplinary Engineering Education (4 papers); Industry 4.0, Methods and Tools (7 papers); Human-centered Design (8 papers); Methods and Tools for Design and Production (14 papers); Product and Process Development (9 papers); Knowledge and Data Modeling (13 papers); Business Process and Supply Chain Management (7 papers); and Sustainability (2 papers). The book provides an overview of new approaches, methods, tools and their applications, as well as current research and development, and will be of interest to researchers, design practitioners, and educators working in the field.
Electronic Commerce Concepts Methodologies Tools And Applications
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Author : Becker, Annie
language : en
Publisher: IGI Global
Release Date : 2007-12-31
Electronic Commerce Concepts Methodologies Tools And Applications written by Becker, Annie and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-31 with Business & Economics categories.
Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Handbook Of Research On Open Source Software Technological Economic And Social Perspectives
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Author : St.Amant, Kirk
language : en
Publisher: IGI Global
Release Date : 2007-04-30
Handbook Of Research On Open Source Software Technological Economic And Social Perspectives written by St.Amant, Kirk and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-30 with Computers categories.
This handbook of research is one of the few texts to combine Open Source Software (OSS) in public and private sector activities into a single reference source. It examines how the use of OSS affects practices in society, business, government, education, and law.