Customer Acquisition In Sticky Business Markets
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Customer Acquisition In Sticky Business Markets
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Author : Laurids Hedaa
language : en
Publisher:
Release Date : 1996
Customer Acquisition In Sticky Business Markets written by Laurids Hedaa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Marketing categories.
Strategic Relationship Marketing
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Author : Soren Hougaard
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-01
Strategic Relationship Marketing written by Soren Hougaard and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-01 with Business & Economics categories.
There is more and more evidence that shows economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal with the influence of relationship. Relationship marketing is dealt with as a real marketing discipline integrating economics, institutional factors, behavioral aspects and strategy.
Understanding Customer Acquisition
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Author : Phillip Stanton
language : en
Publisher:
Release Date : 2015-07-07
Understanding Customer Acquisition written by Phillip Stanton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with categories.
If you've ever watched an episode of Shark Tank, you'll be familiar with the term "Customer Acquisition." Simply put, it's the cost of obtaining a new customer, and it's also an extremely important variable for any entrepreneur or small business owner who wishes for his business to grow. This book is designed to help you better understand the underlying mechanics of new customer acquisition in order for you to formulate a strategy to capture more of your business market. After reading this book, you will be fully familiar with terms like Cost of Customer Acquisition (COCA) and Customer Lifetime Value (CLV) that will help you identify which marketing strategies yield the most favorable results for your specific application. Nowadays, there are countless options when it comes to paid marketing, but it all comes down to figuring out which offer the best return on investment for your business. Whether you're running an online enterprise, or a traditional brick and mortar business, I've got you covered. I'm also going to teach you how to use networking as well as employ partnerships with other businesses to help you acquire more customers. At the end of the day, it's not only about how many new customers you're able to attract, but also how many of them you convert and are able to keep. If you're ready to cut costs while watching the customers roll in, then let's get started!
International Business Review
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Author :
language : en
Publisher:
Release Date : 1996
International Business Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
Making Time
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Author : Richard Whipp
language : en
Publisher: OUP Oxford
Release Date : 2002-07-04
Making Time written by Richard Whipp and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-04 with Business & Economics categories.
Time is an essential feature of social and organizational life and part of the deep structure of business activity. Plans, performance, productivity, and pay are all linked to and often measured by time. Yet time is often taken for granted in daily life and the business world. The aim of this book is to bring time into sharper focus and in particular to look at the way time is constructed, made, managed, and used in organizations. The book both provides an overview of some of the key concepts in time — time's arrow, time's cycle, clock time, etc. — and it explores how particular features of the modern world — global time, futures, etc. — extend and change the temporal dimension of organizational activity. Making Time emphasizes the richness of the temporal relations within organizations and the wealth of competing attempts to order and control time in the act of managing. It describes and explains this temporal complexity as it occurs in management, giving full recognition to the way that people create their own sense of time alongside the official temporal apparatus of the clock and diary. The contributors use a variety of management perspectives — strategy, organization theory, decision making, industrial relations, and marketing — and deliberately place the experience of more traditional industrial settings alongside those at the forefront of the 'new economy'. Making Time seeks to spark a debate across the field of management that does justice to the richness of the temporal features of contemporary organizations. The book will be vital reading for those who want to understand the complexities of time in organizations and the modern world, and the challenges it presents for the theoretical and practical spheres of management.
The Relationship Marketer
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Author : Soren Hougaard
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-03-14
The Relationship Marketer written by Soren Hougaard and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-14 with Business & Economics categories.
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities. "The Relationship Marketer" will be valuable reading for students and professionals in sales and marketing, as well as anyone seeking insights into dyadic market forces, which are moving industry beyond the outdated perspective of treating all customers equally.
Market Masters
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Author : Robin R. Speziale
language : en
Publisher: ECW Press
Release Date : 2016-02-16
Market Masters written by Robin R. Speziale and has been published by ECW Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-16 with Business & Economics categories.
Market Masters is the definitive book on investing in the Canadian market, featuring exclusive and insightful conversations and first-hand advice from Canada’s top investors. These interviews delve into each investor’s investment philosophies, strategies, and processes, as well as their successes, challenges, and outlooks in the market. Learn proven investing strategies, processes, and approaches that you can easily apply to the market to make your winnings more plentiful, predictable, and profitable. The 28 top investors span multiple areas on the market paradigm to offer readers a variety of perspectives, including: five investing styles; proven, actionable, and timeless strategies to increase your winnings in the market; stocks, bonds, options, and other financial instruments; and shared conceptions that explain how the Market Masters continually beat the market. Through a collection of Master Keys, the most important tips from each investor are highlighted throughout the book, and Speziale describes the Millionaire Mastery Goal: how to parlay $10,000 to over $1,000,000 in 20 years, using the Master Portfolio. Market Masters contains timeless advice on how to beat the market that will entertain, inform, and empower generations of Canadian investors. Includes interviews with Jason Donville, Francis Chou, Benj Gallander, Martin Braun, Bill Ackman, and many more.
British Reports Translations And Theses
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Author : British Library. Document Supply Centre
language : en
Publisher:
Release Date : 1996
British Reports Translations And Theses written by British Library. Document Supply Centre and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Dissertations, Academic categories.
Neukundenakquisition
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Author : Tim Siu-Lung Fargel
language : de
Publisher: Springer-Verlag
Release Date : 2007-12-03
Neukundenakquisition written by Tim Siu-Lung Fargel and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-03 with Business & Economics categories.
Basierend auf einer umfangreichen Befragung von Führungskräften aus Marketing und Vertrieb identifiziert Tim Siu-Lung Fargel die zentralen Erfolgsfaktoren der Neukundenakquisition und entwickelt ein integratives Managementmodell.
Sticky Marketing
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Author : Grant Leboff
language : en
Publisher: Kogan Page Publishers
Release Date : 2011-01-03
Sticky Marketing written by Grant Leboff and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-03 with Business & Economics categories.
We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement', not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. Sticky Marketing proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation.