Sticky Marketing
DOWNLOAD
Download Sticky Marketing PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Sticky Marketing book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Sticky Marketing
DOWNLOAD
Author : Grant Leboff
language : en
Publisher: Kogan Page Publishers
Release Date : 2011-01-03
Sticky Marketing written by Grant Leboff and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-03 with Business & Economics categories.
We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement', not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. Sticky Marketing proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation.
Stickier Marketing
DOWNLOAD
Author : Grant Leboff
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-02-03
Stickier Marketing written by Grant Leboff and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-03 with Business & Economics categories.
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.
Sticky Branding
DOWNLOAD
Author : Jeremy Miller
language : en
Publisher: Dundurn
Release Date : 2015-01-10
Sticky Branding written by Jeremy Miller and has been published by Dundurn this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-10 with Business & Economics categories.
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Stickier Marketing
DOWNLOAD
Author : Grant Leboff
language : en
Publisher:
Release Date : 2014
Stickier Marketing written by Grant Leboff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with BUSINESS & ECONOMICS categories.
Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.
Global Brands
DOWNLOAD
Author : Teresa da Silva Lopes
language : en
Publisher: Cambridge University Press
Release Date : 2007-09-24
Global Brands written by Teresa da Silva Lopes and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-24 with History categories.
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms.
Intentional Marketing
DOWNLOAD
Author : Carol Ottolenghi
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-10-15
Intentional Marketing written by Carol Ottolenghi and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-15 with Language Arts & Disciplines categories.
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. This book includes: Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensive Step-by-step guides to help define what you are marketing, why you are marketing it, and to whom Ways to identify everyone who affects funding, and how to turn them into stakeholders Ways to increase staff and stakeholder buy-in Examples of successful marketing efforts at other libraries Discussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to use Model feedback and assessment forms This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.
The New Marketing
DOWNLOAD
Author : Cheryl Burgess
language : en
Publisher: SAGE
Release Date : 2020-07-27
The New Marketing written by Cheryl Burgess and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-27 with Business & Economics categories.
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
Be A Spider Build A Web Sticky Content Marketing For Small Businesses
DOWNLOAD
Author : Rachel Klaver
language : en
Publisher: Spud House Publishing
Release Date : 2022-06-27
Be A Spider Build A Web Sticky Content Marketing For Small Businesses written by Rachel Klaver and has been published by Spud House Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-27 with Business & Economics categories.
BE A SPIDER, BUILD A WEB walks you through how to build out a sticky content web that attracts, retains, and converts visitors into paying customers. You'll learn: Why you need a trust bridge How to identify your content anchors How to narrow your message How to create a content plan Why you need different types of content How to build your own content web And you'll experience growth, more sales, and success as you learn and apply the framework to your small business Be a Spider, Build a Web is more than a how-to book. It's a story of learning through mistakes, finding redemption and using new ways to build a business the best way - through building a bridge of trust, and a strong and sticky web of content that helps people come, stay and choose to work with you. If you're a small business owner looking for a content marketing strategy that aligns with your values, builds your business the way you wanted it and still find it possible to balance marketing with everything else on your to-do list, this is a book for you.
Duct Tape Marketing
DOWNLOAD
Author : John Jantsch
language : en
Publisher: Thomas Nelson Inc
Release Date : 2011
Duct Tape Marketing written by John Jantsch and has been published by Thomas Nelson Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.
Forever Practice
DOWNLOAD
Author : Jim Nielson
language : en
Publisher: John Wiley & Sons
Release Date : 2025-08-05
Forever Practice written by Jim Nielson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-05 with Architecture categories.
A Practical Guide to the Career and Practice of Architecture Where will architecture take you? Find answers in Forever Practice: The Architect at Work, a thoughtful and accessible book by author Jim Nielson, FAIA. Drawn from decades of experience and study, this engaging new book immerses the reader in best practices and proven tools for success. In 28 brisk chapters, this book lends readers a glimpse of the architect in practice. It instills confidence and purpose. The author demystifies the profession, crafting his narrative—about licensure, project management, sustainability, and so much more—from the fodder of experience, case studies, and savvy. Empowering readers to embrace their role (or their future) as a practitioner, Forever Practice: The Architect at Work: Offers concrete steps for leading a collaborative team from project conception through completion Includes a wealth of insights and lessons learned to prepare readers for challenges in the field Features practice management tools and discussion topics for classroom and independent learning Addresses key professional standards, including codes of conduct, ethics, and the standard of care Forever Practice: The Architect at Work is perfect for architecture students enrolled in professional practice courses. It is also ideal for early-career professionals and seasoned practitioners seeking to deepen their understanding of practice management and design team leadership. “In this book, Forever Practice: The Architect at Work, Jim Nielson, FAIA undertakes the task of introducing the reader to those business skills an emerging architectural professional, as well as a more seasoned professional, needs to succeed over a long career. It’s all there, plus additional resources to explore these topics more deeply. After reading this book, you’ll want to keep it near your computer as a valued reference.” —RK Stewart, FAIA, Hon FRAIC, Hon JIA, Hon AIA, 2007 AIA National President “I wish I had had Jim’s book when I was in practice.” — John S. Reynolds, FAIA, Emeritus, Professor Emeritus, University of Oregon, Co-author, Mechanical and Electrical Equipment for Buildings “For years Jim has played an active role in the regulatory process governing the profession of architecture at the local and national level. This book helps readers — from aspiring architects to seasoned practitioners — come to understand the general requirements of licensure and professional practice.” — Harry M. Falconer, Jr., FAIA, NCARB, HonD BAC, Hon FCARM, Former Senior Architect | Vice President, Policy + International Relations, NCARB