Intentional Marketing
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Intentional Marketing
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Author : Carol Ottolenghi
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-10-15
Intentional Marketing written by Carol Ottolenghi and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-15 with Language Arts & Disciplines categories.
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
Intentional Marketing
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Author : Brenda L. Stewart
language : en
Publisher:
Release Date : 2017-08-29
Intentional Marketing written by Brenda L. Stewart and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-29 with categories.
Lawyers today face more competition than ever. With all the demands inherent in a legal career, developing a marketing plan often takes a back seat to other pressing concerns.You know you need to market your practice. You have a LinkedIn account, you go to networking events, you even have a three ring binder labeled Marketing Plan. Then why do efforts to grow your practice feel out of date, disconnected, and still wind up costing you a lot of money?In her highly anticipated first book, Intentional Marketing: Building Your Legal Practice One Relationship at a Time, Brenda Stewart demystifies the marketing process. Drawing on the knowledge and insights of a near 30 year career inside law firms, Stewart lays out the tools you need to develop a marketing strategy that will not only grow your practice, but will fit into your busy life. Packed with information and easy to read, Intentional Marketing is the perfect book for any attorney.
A Fresh Wave Of Marketing
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Author : Casey Gromer
language : en
Publisher:
Release Date : 2018-10-28
A Fresh Wave Of Marketing written by Casey Gromer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-28 with categories.
You're a visionary entrepreneur, and the core of your business is making an impact on the world. Finding a better way. Making a difference. Shaking up the status quo. -But even though the visionary in you can solve all the world's problems on a cocktail napkin over coffee, when it comes to getting your business over that next big hump: --You are burning out trying to move the needle on your profit--You feel out of control and, instead of controlling your business, your business is controlling you--You have lost your brand message in translation--You change directions so quickly that your team can't keep up--You have a fear of letting go--You are still so deep in the day-to-day of your business that you never have time for family or things you enjoy-A Fresh Wave of Marketing takes a different approach. Discover the marketing strategies, systems, and processes you need to step out of the daily marketing burnout and into your role as visionary leader of your business.
Intentional Networking
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Author : Joseph Novara
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2014-10-12
Intentional Networking written by Joseph Novara and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-12 with Business & Economics categories.
Many business owners and sales professionals want to build their business by referral and know that Word of Mouth is the best, most cost effective way to do that. However, they're not 100% sure on how to fill in the gaps between their day-to-day actions – networking, email, social media – and the referral end result they're looking for.In his new book, "Intentional Networking", Joe Novara shares several funny and motivating stories from his own career in sales. He also shares many of the techniques he has learned and developed over many years to give you a blueprint for developing a Word of Mouth business.
Be Strategic Be Intentional Be Successful
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Author : Michelle Smith
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015-10-06
Be Strategic Be Intentional Be Successful written by Michelle Smith and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-06 with categories.
The hustle and bustle of today's busy world can make it difficult for businesses to focus beyond the task at hand. The businesses that take time to be strategic and intentional, however, are often the most successful. They start by building a foundation for their business and then move onto developing the "stuff"- what they do and how they do it. Only once all that is in place, do they shift their focus to the "extras" such as giveaways and social media. In this book, Michelle Smith talks about building the foundation of your business, then adding the stuff and then the extras. She shares key parts of each and asks thought-provoking questions to help you be more strategic and intentional in your business. The book is a great first step toward looking beyond the day to day and taking time to work " on" your business instead of "in" your business. Michelle knows firsthand about the success that comes when you slow down, get strategic, and focus beyond the day to day activities in your business. Throughout her career she brought companies to great heights by focusing first on the foundation and then on the "stuff" and the "extras." She later used what she learned as she started her own company and, true to form, saw tremendous results. Today Michelle works with entrepreneurs, small businesses and nonprofits to help them be strategic and intentional in all they do so they can see the success they've been dreaming of. The book offers insight into how Michelle works with her clients in her Magnify Your Marketing program where they build a plan for their business in just three days and her Marketing Morsels Coaching Club where she continues working with clients and provides guidance as they carry out their plan. To learn more about Michelle and the programs she offers, visit www.zandbconsulting.com.
High Impact Content Marketing
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Author : Purna Virji
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-07-03
High Impact Content Marketing written by Purna Virji and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Business & Economics categories.
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
Strategic Marketing In Library And Information Science
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Author : Linda S Katz
language : en
Publisher: Routledge
Release Date : 2013-03-07
Strategic Marketing In Library And Information Science written by Linda S Katz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Language Arts & Disciplines categories.
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
The Conscious Multiplicity Marketing Factor Made Easy
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Author : Alinicole Waters
language : en
Publisher:
Release Date : 2021-02-18
The Conscious Multiplicity Marketing Factor Made Easy written by Alinicole Waters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-18 with categories.
The Conscious Multiplicity Marketing Factor Made Easy Is An Intentional Multilevel Marketing Journal Planner for Multiplicity Entrepreneur Success. Conscious multiplicity marketing allows you to start multiplying your efforts in ways unimaginable because you will be operating from a higher understanding of who you are as a brand, business owner and marketer. You will discover several dimensions of your newer entrepreneurial expression that will ultimately lead you to knowing how to show up as you leverage your conscious multiplicity marketing factor. You will be awake to your higher potential, profitable ideas and the knowledge for how to connect to your ideal audience(s) of interest in ways like never before. The exercises and intentional journaling planner section in this publication will help guide you in extracting your own inner wisdom to receive expanded ideas and master planning abilities to create your NOW & NEXT LEVEL conscious multiplicity marketing agenda.Companion Publication: The Multiplicity Branding Factor For New Era Entrepreneurs A Basic Introduction To Multifaceted Branding For Next-Level Business Success (Action Planner)
Demarketing
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Author : Nigel Bradley
language : en
Publisher: Routledge
Release Date : 2013-10-23
Demarketing written by Nigel Bradley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-23 with Business & Economics categories.
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to limit supply to a region of narrow profit margin. Or, crucially, to discourage undesirable customers: those that could be bad for brand reputation, or in the case of the finance sector, high risk. De-marketing can yield effective solutions to these issues, effectively curtailing demand yet (crucially) not destroying it. Nevertheless, the fundamental negativity of de-marketing strategies often causes organisations to hide them from view and, as a result, they are rarely studied. This then is the first book to cast light on the secretive, counterintuitive world of de-marketing, deconstructing its mysteries and demonstrating how to incorporate them into a profit-driven marketing plan. A selection of thought leaders in strategic marketing mix theory with illustrative global cases, providing insight into how these strategies have been employed in practice and measuring their successes and failures. It’s a must-read for any student or researcher that wants to think differently about marketing.
Guerrilla Marketing
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Author : Jason Myers
language : en
Publisher: Morgan James Publishing
Release Date : 2022-03-01
Guerrilla Marketing written by Jason Myers and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-01 with Business & Economics categories.
Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing’s winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 2.