High Impact Content Marketing
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High Impact Content Marketing
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Author : Purna Virji
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-07-03
High Impact Content Marketing written by Purna Virji and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Business & Economics categories.
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
Global Content Marketing How To Create Great Content Reach More Customers And Build A Worldwide Marketing Strategy That Works
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Author : Pam Didner
language : en
Publisher: McGraw Hill Professional
Release Date : 2014-12-19
Global Content Marketing How To Create Great Content Reach More Customers And Build A Worldwide Marketing Strategy That Works written by Pam Didner and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-19 with Business & Economics categories.
Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Content Marketing In A Week
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Author : Jane Heaton
language : en
Publisher: Hachette UK
Release Date : 2016-03-10
Content Marketing In A Week written by Jane Heaton and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-10 with Business & Economics categories.
***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success
Content Marketing Book 3 Manuscripts In 1 Easy And Inexpensive Content Marketing Strategies To Make A Huge Impact On Your Business
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Author : Eric Scott
language : en
Publisher:
Release Date : 2018-07-30
Content Marketing Book 3 Manuscripts In 1 Easy And Inexpensive Content Marketing Strategies To Make A Huge Impact On Your Business written by Eric Scott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-30 with categories.
Do you want to sell your product with ease? Get the clients you've been targeting for the longest time? If so, then keep reading.. The power of content marketing is second to none and everyone knows that, with over 1.2 million pieces of content produced every day it's hard to stand out! It's a difficult world-for every email, blog, or social media post your company puts out, your customers are spammed with hundreds of others competing for their attention. It's a sad reality that your customer base quickly learns to distrust and ignore such content, leaving you with no way to communicate or convert them. But what if there were a way to make sure your customers want to hear everything you have to say? And even better, want to share your content with their friends? Enter author and marketer Eric J Scott's critical box set, Content Marketing Book: The Complete 3-Book Bundle! This compilation is packed full of easy and inexpensive content marketing strategies to make a huge impact on your business. The first section, A Beginner's Guide, covers all you need to know about content marketing, the marketing method used by high-achieving firms worldwide. In the second Strategy installment, Eric J Scott goes on to show you how to understand how your customers view the world and figure out what they need and want. From there you can influence their thinking, obtaining greater results for your business in no time! Finally, in the concluding volume Tips + Tricks, you'll learn proven steps to help you broaden your marketing audience, build credibility among colleagues and customers, and improve the skills of you and your team members. In Content Marketing 3 -book bundle, you'll discover: The essential keys to crafting content that captures your audience's attention and increases traffic (pg. 19). Forty marketing secrets to make sure your content clicks with your customers and keep it SEO super-optimized (pg. 57). The secrets of psychology that helps you unlock your customers' thought patterns and deepest desires (pg. 91). An easy-to-use quality checklist to make sure your content has every element it needs for sure-fire success (pg. 115). Five things you absolutely need to know about social network marketing (pg. 207). Why listening to your audience is the most important thing your business can ever do...and how to do it right! (pg. 221) ...And much, much more! So, if you want to be heard and make a huge statement on the internet this is a no brainer. Don't waste another penny on marketing-find out how regular, high-quality content can work for you! If you're ready to give your business what it needs to grow and thrive through content marketing, then click "Add to Cart" now!
Managing Content Marketing The Real World Guide For Creating Passionate Subscribers To Your Brand
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Author : Robert Rose
language : en
Publisher: CMI Books, Division of Z Squared Media, LLC
Release Date : 2011-08-01
Managing Content Marketing The Real World Guide For Creating Passionate Subscribers To Your Brand written by Robert Rose and has been published by CMI Books, Division of Z Squared Media, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-01 with Business & Economics categories.
Perhaps no function in the business organization has been as fundamentally revolutionized as marketing. The social and mobile Web has completely changed the speed, efficiency, and ease with which consumers can engage with each other and has had a tremendous impact on brands. This new engagement of the consumer with keen awareness of their relationships and emerging social networks now correlates to every single aspect of our business. So, yes, marketing has changed. The question is what are we going to do about it?Content and Subscription: The New Marketing OpportunityAs growth of the social and mobile Web changes the methods of communication, the old lines of hierarchical relationships between business and consumer blur substantially. As consumers publish and share their opinions (both good and bad) with increasing ease, they can become more persuasive than even the company's voice itself. Every one of these groups becomes a powerful ally or enemy depending on what we do. All of them will be constantly in flux developing levels of trust and requiring varying levels of transparency to filter content and determine buying decisions. They will expand and collapse with great velocity, and it will all happen with or without our participation.Content marketing has been around for hundreds of years. But the application of a specific strategic process around content marketing is still new. The amount of budget that is allotted for new content creation is going to become a significant part of your "new media" budget. And subject matter experts in the organization are going to have new responsibilities. It's a transformative new process and it won't happen overnight. But it can, and should, happen. Get Content Get Customers showed us the light but there's been no book to show us the way. There is an ancient Chinese proverb that says a "crisis" is simply an "opportunity riding the dangerous wind." As marketers we now have the opportunity to develop new processes with our marketing strategy, power them with content, and ultimately keep that wind at our back.Successful programs will focus on creating a thoughtful strategy and process to foster this content marketing. This book is a detailed "how-to" to build that successful content marketing process.
Content The Atomic Particle Of Marketing
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Author : Rebecca Lieb
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-06-03
Content The Atomic Particle Of Marketing written by Rebecca Lieb and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-03 with Business & Economics categories.
DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.
High Impact Marketing That Gets Results
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Author : Ardi Kolah
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-01-03
High Impact Marketing That Gets Results written by Ardi Kolah and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-03 with Business & Economics categories.
Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. High Impact Marketing That Gets Results covers the full range of the marketing mix within the broader context of overall marketing strategy, including market and customer segmentation; writing a marketing plan; understanding the marketing mix; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.
Content Marketing For Nonprofits
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Author : Kivi Leroux Miller
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-03
Content Marketing For Nonprofits written by Kivi Leroux Miller and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Business & Economics categories.
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
Digital Marketing For Small Businesses Big Impact On A Budget
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Author : Khizer Ishtiaq
language : en
Publisher: Wikigenius
Release Date :
Digital Marketing For Small Businesses Big Impact On A Budget written by Khizer Ishtiaq and has been published by Wikigenius this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
"Digital Marketing for Small Businesses: Big Impact on a Budget" is your essential guide to succeeding in the digital age without breaking the bank. Packed with practical tips, real-life case studies, and budget-friendly strategies, this book equips small business owners with the tools and knowledge needed to thrive in the competitive world of digital marketing. Learn how to maximize your online presence, engage your audience, and achieve a strong return on investment, all while maintaining ethical and sustainable practices. If you're ready to make a significant impact in the digital landscape, this book is your roadmap to success.
Content Marketing Coup
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Author : Dane Brookes
language : en
Publisher:
Release Date : 2016-04-02
Content Marketing Coup written by Dane Brookes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-02 with categories.
Content Marketing Coup is the must-have companion for marketers and entrepreneurs everywhere. Based on Dane Brookes' global success, 'Content Marketing Revolution', this "Desktop Battle Book" is a quick and easy guide that covers everything you'll need to do to succeed in your content marketing efforts. Jam-packed with information, insights and easy-to-follow actions throughout, this book quickly and clearly guides you through all of the crucial elements of a high-impact content marketing campaign. Written by international content marketing expert, Dane Brookes (author of Content Marketing Revolution), this book belongs on the desks of marketers and entrepreneurs everywhere. It's time to declare war on your competitors and seize control of your market.