High Impact Marketing That Gets Results
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High Impact Marketing That Gets Results
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Author : Ardi Kolah
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-01-03
High Impact Marketing That Gets Results written by Ardi Kolah and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-03 with Business & Economics categories.
Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. High Impact Marketing That Gets Results covers the full range of the marketing mix within the broader context of overall marketing strategy, including market and customer segmentation; writing a marketing plan; understanding the marketing mix; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.
Guru In A Bottle High Impact Marketing That Gets Results
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Author : Ardi Kolah
language : id
Publisher:
Release Date : 2016-06-05
Guru In A Bottle High Impact Marketing That Gets Results written by Ardi Kolah and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-05 with categories.
Buku ini akan membantu Anda menggunakan dan menguji metode-metode pemasaran tanpa basa-basi untuk mendorong kesadaran merek Anda di antara pelanggan yang baru dan pelanggan yang sudah ada. Buku Guru In A Bottle ini akan memberikan Anda kepercayaan untuk membuat segmen pasar dan pelanggan Anda sehingga Anda dapat memilih strategi-strategi yang tepat untuk bisnis, produk, dan jasa Anda. Anda akan mempelajari bagaimana cara menghindari membuat kesalahan yang menghabiskan biaya dengan melakukan penelitian yang efektif dan sebuah perencanaan pemasaran yang praktis. Begitu juga bagaimana cara menggunakan pemasaran online, hubungan masyarakat, surat langsung promosi, dan alat bantu lainnya untuk menjalankan sebuah kampanye pemasaran efektif yang memberikan hasil yang dapat diukur Tentang Penulis Ardi Kolah adalah salah satu orang paling berpengaruh dalam industri komunikasi dan pemasaran global, serta menjabat sebagai direktur komunikasi di sebuah perusahaan layanan keuangan Fortune 500 di Eropa. Ardi Kolah menciptakan karakter ikonis Guru in a Bottle dengan kartunis Steve Marchant dan pendekatan unik ini telah membantu Seri Guru in a Bottle sangat populer di seluruh Eropa, Amerika Serikat, dan India. Informasi Buku Judul : Guru In A Bottle : High Impact Marketing That Gets Results Penulis : Ardi Kolah ISBN : 9786020287133 Penerbit : Elex Media Komputindo Tahun Terbit : 5 Juni 2016 Jumlah Halaman : 532 halaman Berat : 0.3 kg Jenis Cover : Soft Cover Dimensi : 21 cm x 14 cm Bahasa : Bahasa Indonesia
Essential Law For Marketers
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Author : Ardi Kolah
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-01-03
Essential Law For Marketers written by Ardi Kolah and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-03 with Business & Economics categories.
Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality.
The Art Of Influencing And Selling
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Author : Ardi Kolah
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-01-03
The Art Of Influencing And Selling written by Ardi Kolah and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-03 with Business & Economics categories.
Whether you're new to sales or have at least one year's experience in selling, this book will leapfrog your selling skills and understanding of sales techniques to a more sophisticated, satisfying and more genuinely customer and client-oriented level. If you're more experienced, then this book provides a comprehensive refresher which uses fresh insights, the latest ideas and practical useable tools like checklists to help you sell more and sell better. Fully reference and researched, The Art of Influencing and Selling covers: The psychology of selling a product or service; the sales pipeline and how to ensure it's realistic; making an effective sales presentation; up-selling, cross-selling, cold-calling and warm calling; effective approaches to prospective customers and clients; how to interrogate a database of contacts to get more sales; how to write effective sales materials; the power of business networking; how to get senior level appointments in your diary and closing a sale and follow up. If you want to improve your sales performance by learning how to listen to your customer and client and collaborate with them profitably, The Art of Influencing and Selling is the book for you.
Dynamics Of Media Writing
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Author : Vincent F. Filak
language : en
Publisher: SAGE Publications
Release Date : 2021-07-22
Dynamics Of Media Writing written by Vincent F. Filak and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-22 with Language Arts & Disciplines categories.
Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
Improving The Performance Of Sponsorship
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Author : Ardi Kolah
language : en
Publisher: Routledge
Release Date : 2015-06-12
Improving The Performance Of Sponsorship written by Ardi Kolah and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-12 with Business & Economics categories.
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.
Guerrilla Marketing For Coaches
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Author : Jay Conrad Levinson
language : en
Publisher: Morgan James Publishing
Release Date : 2012-02-01
Guerrilla Marketing For Coaches written by Jay Conrad Levinson and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with Business & Economics categories.
START BUILDING YOUR MILLION-DOLLAR COACHING BUSINESS TODAY! The coaching profession has experienced phenomenal growth over the past decade, and has become an accepted way for people and organizations to improve performance. In response to this demand, professionals from around the world are getting into coaching. Unfortunately, despite the growth of the coaching field, many coaches struggle to attract clients and charge what they are worth. It doesn't have to be this way! "Guerrilla Marketing for Coaches" provides a practical, step-by-step guide for coaches who want to fill their practice with desirable clients, and build a firm that generates wealth. Follow the six steps in this book--along with the many success stories from top coaches in the field--and you are on your way to having a million-dollar firm. You discover: The top ways to attract clients and fill your practice--without spending much, if any, money; The proven conversations to close deals and get hired; How to build a firm that generates wealth for you, and make money even if you are not working directly with clients. Join Guerrilla Marketing founder Jay Conrad Levinson and acclaimed coach trainer Andrew Neitlich as they guide you to true success in this booming profession.
High Impact Content Marketing
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Author : Purna Virji
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-07-03
High Impact Content Marketing written by Purna Virji and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Business & Economics categories.
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
High Impact Marketing Manifesto
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Author : Mike Capuzzi
language : en
Publisher: CreateSpace
Release Date : 2014-03-01
High Impact Marketing Manifesto written by Mike Capuzzi and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-01 with categories.
High impact marketing is for the bricks and mortar, retail and professional practice business owner who wants to stand out and rise above their competition. Getting your business marketing noticed these days is harder than ever before. Every single one of your prospects and customers are being bombarded with noise which is distracting them and taking their attention away from you and your business. The High Impact Marketing Manifesto quick and easy-to-digest collection of 27 unconventional, yet proven and profitable marketing strategies for every type of bricks and mortar business. Even if you only implement two or three of these timeless strategies, your marketing stand out, become more attractive to your ideal recipient and ultimately more profitable.
The Nonprofit Marketing Guide
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Author : Kivi Leroux Miller
language : en
Publisher: John Wiley & Sons
Release Date : 2010-05-13
The Nonprofit Marketing Guide written by Kivi Leroux Miller and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-13 with Business & Economics categories.
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.