Customer Acquisition Strategies
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Understanding Customer Acquisition
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Author : Phillip Stanton
language : en
Publisher:
Release Date : 2015-07-07
Understanding Customer Acquisition written by Phillip Stanton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with categories.
If you've ever watched an episode of Shark Tank, you'll be familiar with the term "Customer Acquisition." Simply put, it's the cost of obtaining a new customer, and it's also an extremely important variable for any entrepreneur or small business owner who wishes for his business to grow. This book is designed to help you better understand the underlying mechanics of new customer acquisition in order for you to formulate a strategy to capture more of your business market. After reading this book, you will be fully familiar with terms like Cost of Customer Acquisition (COCA) and Customer Lifetime Value (CLV) that will help you identify which marketing strategies yield the most favorable results for your specific application. Nowadays, there are countless options when it comes to paid marketing, but it all comes down to figuring out which offer the best return on investment for your business. Whether you're running an online enterprise, or a traditional brick and mortar business, I've got you covered. I'm also going to teach you how to use networking as well as employ partnerships with other businesses to help you acquire more customers. At the end of the day, it's not only about how many new customers you're able to attract, but also how many of them you convert and are able to keep. If you're ready to cut costs while watching the customers roll in, then let's get started!
Customer Acquisition Strategies
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Author : Anderson Setters
language : en
Publisher:
Release Date : 2021-07-29
Customer Acquisition Strategies written by Anderson Setters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with categories.
A marketing strategy is a series of steps or actions taken by a business to increase sales, grow a brand or to feature the value of the product, known as a value proposition. A marketing strategy appeals to the customer and aims to make them want to learn more about the business or its products. To appeal to the customer, a business needs to understand who the customer is and how they make purchasing decisions. With specific goals in mind, companies can design a marketing strategy to reach them. Developing a marketing strategy generally follows an outline of steps to reach the goal. This book will help you win new customers in 3 ways: flooding into near markets, increasing market coverage and presence, and reaching for far markets. This book should be essential reading for busy managers at all levels.
Customer Relationship Management Strategies In The Digital Era
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Author : Nas?r, Süphan
language : en
Publisher: IGI Global
Release Date : 2015-03-31
Customer Relationship Management Strategies In The Digital Era written by Nas?r, Süphan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
99 Strategies To Get Customers
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Author : Flavilla Fongang
language : en
Publisher:
Release Date : 2020-11-10
99 Strategies To Get Customers written by Flavilla Fongang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-10 with categories.
Are you looking for effective customer acquisition strategies to grow your business? Have you run out of prospecting ideas and nothing seem to be working? Are you struggling to convince your customers to buy from you? Then this book is for you. In this marketing and sales book, you'll learn 99 Individual strategies to get customers. Discover strategies that work for B2B and B2C companies. Categories cover traditional marketing to PR, digital marketing, social media, and so much more. Discover how to reduce the cost of customer acquisition how to thrive through a recession. Discover the best prospecting strategies to apply to your business. Exactly how much you should invest in marketing and prospecting. What customer acquisition strategies to use. You will also get a 90-day customer acquisition plan for your customer acquisition journey. Receive a list of important marketing, sales and branding definitions. Receive a list of helpful tech tools for customer acquisition.
Customer Acquisition Strategies Modern Lessons From Ancient Rome S Greatest Entrepreneurs
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Author : Robert C. Lerner
language : en
Publisher: Multi-Media Publications Incorporated
Release Date : 2016-06-01
Customer Acquisition Strategies Modern Lessons From Ancient Rome S Greatest Entrepreneurs written by Robert C. Lerner and has been published by Multi-Media Publications Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-01 with Business & Economics categories.
Customers are the lifeblood of any modern company but how do you go about capturing their business? Robert Lerner reaches back in time to the customer acquisition strategies of four of the most successful entrepreneurs of ancient Rome: Eurysaces built an extensive bread making enterprise in the last few decades before the birth of Christ. Eumachia played a significant role in ancient Pompeii's woolen trade. Scaurus controlled nearly 30% of the Pompeian fish sauce market using innovative techniques to communicate the quality of his products to potential customers. Atticus' successful banking activities, spanning decades of turmoil, uniquely demonstrate the importance of establishing strong client relationships. Based upon the marketing and promotional techniques of these four ancient entrepreneurs, this book provides powerful lessons in customer acquisition that survive the passage of time and apply across today's broad spectrum of digital communication techniques."
Multi Strategy Decision Making On Enhancing Customer Acquisition Using Neutrosophic Soft Relational Maps
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Author : Nivetha Martin
language : en
Publisher: Infinite Study
Release Date :
Multi Strategy Decision Making On Enhancing Customer Acquisition Using Neutrosophic Soft Relational Maps written by Nivetha Martin and has been published by Infinite Study this book supported file pdf, txt, epub, kindle and other format this book has been release on with Mathematics categories.
Decision making by the business managerial on framing strategies to foster customer acquisition is a challenging task. The aim of this paper is to introduce a new method of Multi-Strategy Decision-Making (MSDM) integrated with neutrosophic soft relational maps to determine the significant and feasible strategies of customer acquisition and their inter impacts. The proposed method comprises of two-stage processes and it is validated with twenty strategies, five factors associated with customer acquisition and expert 's opinion based on multivalued neutrosophic soft sets.
Powerful Advertising Strategies
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Author : Carylon Hooe
language : en
Publisher: Independently Published
Release Date : 2021-08-23
Powerful Advertising Strategies written by Carylon Hooe and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-23 with categories.
The online marketing and eCommerce market is very dynamic and is always changing. It was good to have the latest strategies to grow your business at your handy tips. This book updates advertising trends and strategies for eCommerce that you need. Ready to discover the information below: - Lower customer acquisition cost; - Higher CTRs on your ad creatives; - More sales from your ad campaigns; - Maximum returns on your Facebook advertising dollars. When you use the edge of digital marketing, you'll develop several new profit-making ideas for your business. Consider this a 'must read'.
Emerging Markets
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Author : Philip Junge
language : en
Publisher:
Release Date : 2006
Emerging Markets written by Philip Junge and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Upgrading The Customer Matrix
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Author : Will Bermender
language : en
Publisher:
Release Date : 2010-06-14
Upgrading The Customer Matrix written by Will Bermender and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-14 with categories.
From startups and rapid growth environments to post-merger integrations and Fortune 500 turnarounds, Will Bermender has spent the past two decades building shareholder value by driving cross-functional process changes to align business processes around the customer. In Upgrading The Customer Matrix, Bermender reveals how to unlock domain knowledge embedded in your company culture, leverage customer intelligence to build loyalty and market share, and integrate marketing, sales and customer service into every touchpoint in your organization. The result: a holistic view of your customer that empowers innovation and supercharges customer acquisition, retention and profitability. Veteran Chief Customer Officer and Turnaround Leader Will Bermender dissects real world examples across media, retail, technology and consumer products sectors - identifying adaptable, proven strategies and tactics to accelerate value creation in any business stage or industry.
The Client Acquisition Blueprint
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Author : Hugo Fernandez
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-05-31
The Client Acquisition Blueprint written by Hugo Fernandez and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-31 with categories.
ATTENTION! If You're an Entrepreneur Looking for Proven Ways to Attract More Clients, Make More Money, and Eliminate the Competition... Then you must read The Client Acquisition Blueprint. Learn the secrets to predictable and sustainable growth. Imagine that you could have a steady stream of people who WANT your products and services, calling you, following you on social media, and messaging you for help - each and every day. Imagine then that you were able to turn these leads into quality clients - that not only valued you, but also demonstrated that respect by compensating you at the rates you truly deserve... in ADVANCE! Well you don't have to imagine any longer - in this new book from the CEO of Just Digital Inc, Hugo Fernandez, you will discover: 1) The 10 keys to an EPIC online presence and the #1 thing you MUST have in your strategy to develop an unshakeable marketing foundation 2) The secret to generating all the leads you could ever want - including the Not-So-Obvious questions you need to answer to attract highly qualified, easy-to-work with potential clients. 3) The top mistakes in marketing that could be costing you tens-if-not-hundreds of thousands of dollars... and the specific steps you must take to make sure every your efforts produce maximum results. 4) An EASY and AUTOMATED way to close more prospects (Even if you HATE selling, this eliminates all stress, fear, and doubt.) 5) Paid and Organic Traffic Mastery: The Fail-Proof Facebook Ads, Google Adwords, and Organic Authority campaigns that nobody is talking about yet (Huge first mover advantage!) 6) How to create irresistible offers, lead magnets, and landing pages to convert website visitors into leads. 7) The Profit Path: How to maximize your ROI and profits! How will you make money and how do you know if what you're doing is actually working? Most business fail here. 8) The missing piece that can get you off the cash flow rollercoaster and allows you to scale your growth. And a whole lot more! A Simple 10 Step Blueprint For An Epic Online Presence + Marketing Strategy This book simplifies the proven strategies and techniques so even those with little to no marketing knowledge and experience can build an online presence that will help them grow their business. Reading this book and following these simple steps might just be what your business needs from you! REVIEWS "There are very few companies that can take a vision, build a foundation and create a brand that gets results. The Just Digital Inc team does just that, and much more. If you're serious about taking your brand awareness, customer experience, and most importantly your RESULTS to a whole new level. I would strongly recommend this book. It will take all the headache out of building your brand and marketing your business, which in my opinion is priceless. In this ever changing economy, it's crucial you differentiate your business and actually stand out." -Peter Voogd, Author of 6 months to 6 figures and Founder of The Gamechangers Academy "As a small business owner, it's difficult to always stay on target with respect to our marketing, sales, and end vision goals. Hugo has helped organize and keep us focussed on priorities so that we maintain efficiency and maximize our efforts. Most importantly, we are now working with clients who want to work with us (as opposed to chasing our clients) and that is priceless. Just Digital helped us not only understand that, but also paved the path for us to get there." -Edward P. CEO of Process Green