Customer Encounters On Twitter
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Customer Encounters On Twitter
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Author : Anna Tereszkiewicz
language : en
Publisher:
Release Date : 2021-08-02
Customer Encounters On Twitter written by Anna Tereszkiewicz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-02 with Corporations categories.
This book presents a discussion of the properties of customer encounters conducted on brand profiles on Twitter. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles.
Twitter Marketing For Dummies
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Author : Kyle Lacy
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-01
Twitter Marketing For Dummies written by Kyle Lacy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Business & Economics categories.
Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service Shows you how to effectively increase your visibility and promote your message via Twitter Looks at the new promoted Tweets and Twitter lists Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.
The Discourse Of Customer Service Tweets
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Author : Ursula Lutzky
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-10-21
The Discourse Of Customer Service Tweets written by Ursula Lutzky and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-21 with Language Arts & Disciplines categories.
The Discourse of Customer Service Tweets studies the discursive and pragmatic features of customer service interactions, making use of a corpus of over 1.5 million tweets from more than thirty different companies. With Twitter being used as a professional service channel by many transport operators, this book features an empirical analysis of British and Irish train companies and airlines that provide updates and travel assistance on the platform, often on a 24/7 basis. From managing crises in the midst of strike action to ensuring passengers feel comfortable on board, Twitter allows transport operators to communicate with their customers in real time. Analysing patterns of language use as well as platform specific features for their communicative functions, Ursula Lutzky enhances our understanding of customers' linguistic expectations on Twitter and of what makes for successful or unsuccessful interaction. Of interest to anyone researching discourse analysis, business communication and social media, this book's findings pave the way for practical applications in customer service.
Ultimate Guide To Twitter For Business
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Author : Ted Prodromou
language : en
Publisher: Entrepreneur Press
Release Date : 2013-02-01
Ultimate Guide To Twitter For Business written by Ted Prodromou and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Business & Economics categories.
Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
Twitter Marketing
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Author : Hollis Thomases
language : en
Publisher: John Wiley & Sons
Release Date : 2010-01-12
Twitter Marketing written by Hollis Thomases and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-12 with Business & Economics categories.
The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
Twitter 101
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Author : Lauren Dugan
language : en
Publisher: FT Press
Release Date : 2012-07-25
Twitter 101 written by Lauren Dugan and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-25 with Business & Economics categories.
Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepreneur and social media marketer, from novices to pros! Leading social media business consultant Lauren Dugan shares dozens of actionable tips, low-cost techniques and powerful tools for transforming Twitter into your all-in-one digital billboard, branded outpost, customer support channel, networking system, web traffic driver, data gatherer, and lead generator. Dugan starts with three revealing Twitter case studies, then walks through mastering the jargon, getting started, defining strategy, optimizing your presence, avoiding beginner's mistakes, and much more. Drawing on personal experience and up-to-the-minute industry research, she helps you time your tweets for maximum impact, follow the right accounts, attract the right followers, learn more about customers and competitors, and use hashtag chats to network at the speed of light. Dugan concludes by listing today's most valuable third-party tools for managing and optimizing your Twitter presence. Lauren Dugan's Twitter 101: it's the fastest way to transform Twitter into your newest high-profit marketing channel!
The Complete Idiot S Guide To Twitter Marketing
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Author : Brett Petersel
language : en
Publisher: Penguin
Release Date : 2012-05-01
The Complete Idiot S Guide To Twitter Marketing written by Brett Petersel and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-01 with Business & Economics categories.
Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
How To Make Money Marketing Your Small Business On Twitter
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Author : Jamie Turner
language : en
Publisher: Pearson Education
Release Date : 2010-10-15
How To Make Money Marketing Your Small Business On Twitter written by Jamie Turner and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-15 with Business & Economics categories.
Learn how to build your business, grow profits, and increase your customers--presented in a step-by-step formula. Don’t be freaked out if you, your company, or your brand get negative comments on Twitter. It happens to the best of us. The good news is that you can turn it into a positive. Here’s how.
Twitter Power 3 0
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Author : Joel Comm
language : en
Publisher: John Wiley & Sons
Release Date : 2015-03-09
Twitter Power 3 0 written by Joel Comm and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-09 with Business & Economics categories.
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
Twitter For Dummies
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Author : Laura Fitton
language : en
Publisher: John Wiley & Sons
Release Date : 2014-12-05
Twitter For Dummies written by Laura Fitton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-05 with Computers categories.
A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter