Customer In The Boardroom
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Customer In The Boardroom
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Author : Rama Bijapurkar
language : en
Publisher: Penguin Random House India Private Limited
Release Date : 2023-02-06
Customer In The Boardroom written by Rama Bijapurkar and has been published by Penguin Random House India Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-06 with Business & Economics categories.
Is the customer in your boardroom? The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy. Replete with anecdotes, examples and cases from India Inc, the book draws on the author's vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.
Marketing In The Boardroom
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Author : Ruth Saunders
language : en
Publisher: Routledge
Release Date : 2017-04-07
Marketing In The Boardroom written by Ruth Saunders and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-07 with Business & Economics categories.
It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom. Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members’ hearts, minds and confidence. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.
Stop Look And Listen
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Author : Chuck Wall
language : en
Publisher: Routledge
Release Date : 2016-11-03
Stop Look And Listen written by Chuck Wall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-03 with Business & Economics categories.
Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company's bottom line. Stop, Look, and Listen is the story of how Bob puts the principles put forth in Chuck Wall's Customer CEO: How to Profit from the Power of Your Customers to work. Bob has been running his company as if he controls the customers. Bob is urged to Stop, Look, and Listen, because today, the customers are in control. They are the bosses, the Customer CEOs, and they control the company's destiny. Bob must learn to understand his customers' needs, and more importantly, embrace their power. The three essential steps are to STOP seeing things from the corporate CEO's point of view, LOOK at everything from the customer's point of view, even when it hurts, and LISTEN deeply for what the customers' needs are. This short, entertaining business tale chronicles Bob's ultimate recognition of his customers as CEOs.
Mao In The Boardroom
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Author : Gabriel Stricker
language : en
Publisher: St. Martin's Griffin
Release Date : 2003-06-28
Mao In The Boardroom written by Gabriel Stricker and has been published by St. Martin's Griffin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-28 with Humor categories.
Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly
Marketing In The Boardroom
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Author : Kevin John Luscombe
language : en
Publisher:
Release Date : 2007
Marketing In The Boardroom written by Kevin John Luscombe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Marketing categories.
Marketing in the Boardroom is an instructive and easy-to- use guide for board members and senior management interested in effective boardroom dialogue around brands and marketing. For most companies, brands are significant assets and marketing is a major investment. Yet how often - and how effectively - are brand and marketing decisions and investments rigorously analysed in the boardroom? This book will promote an effective dialogue between directors and management. The practical question and answer format will provide easy reference and help facilitate discussion around whether their company's marketing is firmly focused on customer impact, and ultimately maximising shareholder returns.
Barefoot In The Boardroom
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Author : Shara Hutchinson
language : en
Publisher: Morgan James Publishing
Release Date : 2022-05-03
Barefoot In The Boardroom written by Shara Hutchinson and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-03 with Business & Economics categories.
Barefoot in the Boardroom is a practical change management manual for executives looking for a proven methodology that can break down a huge vision into manageable chunks. Certified as a Change Management Practitioner and Talent Optimization Consultant, Shara Hutchinson demonstrates how to assess one’s leadership capacity, change impact, and organizational health and reveals the strategies and tactics necessary to achieve a leader’s most audacious goals. By following Shara’s proactive measures and techniques outlined in this book, business professionals will expand their leadership skills while simultaneously encouraging the growth of others. Barefoot in the Boardroom will scale an organization, team, or department to not only identify the right strategic initiatives but to execute those initiatives and sustain success. Within Barefoot in the Boardroom, business leaders will find a vast array of proven techniques and strategies to apply. Shara Hutchinson’s “Exposeyour™” Leadership Capacity approach includes the nine leadership competencies needed to develop a high-performing team, while her encouragement of vision teaches leaders how to align their business strategy with their team, ensuring that they have the right people in the right seats to get the right results. Shara also introduces the “Barefoot Method™”—which is her signature change management strategy that can be applied to any organization, team, or department to ensure it is future-proofed. Barefoot in the Boardroom will challenge business professionals to break out of the box and innovate with the times. Each chapter offers clarity for strategic initiatives, key objectives, operational tactics, and measurable outcomes that encourages leaders to implement change and innovation in order to sustain professional longevity.
Customer Success
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Author : Nick Mehta
language : en
Publisher: John Wiley & Sons
Release Date : 2016-02-29
Customer Success written by Nick Mehta and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-29 with Business & Economics categories.
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.
War In The Boardroom
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Author : Al Ries
language : en
Publisher: Harper Collins
Release Date : 2009-10-06
War In The Boardroom written by Al Ries and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-06 with Business & Economics categories.
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.
From Backroom To Boardroom
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Author : Debbie Qaqish
language : en
Publisher: Forbesbooks
Release Date : 2021-05-25
From Backroom To Boardroom written by Debbie Qaqish and has been published by Forbesbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-25 with Business & Economics categories.
From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.
The Magic Wand
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Author : Barry Farah
language : en
Publisher:
Release Date : 2017-01-09
The Magic Wand written by Barry Farah and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-09 with categories.