Customer Loyalty And Supply Chain Management
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Customer Loyalty And Supply Chain Management
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Author : Ivan Russo
language : en
Publisher: Routledge
Release Date : 2017-08-03
Customer Loyalty And Supply Chain Management written by Ivan Russo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-03 with Business & Economics categories.
Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties—particularly suppliers, manufacturers, retailers, dealers, customers—involved in achieving customer’s needs. Despite much research, the relationship between customer loyalty and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within marketing literature. Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a holistic picture of the customer loyalty framework. Emphasis is given to the B2B context, where recent research has provided some clues to support the fact that investment in operations, new technologies and organizational strategy have had a significant role in understanding B2B loyalty, particularly in the context of global supply chains. Moreover, the book provides a modernized and predictive model of B2B loyalty, showing a different methodological approach that aims at capturing the complexity of the phenomenon. This book will be a useful resource for professionals and scholars from across the supply chain who are interested in exploring the dimension of customer loyalty in the challenging supplier and customer context.
Customer Loyalty In Third Party Logistics Relationships
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Author : David L. Cahill
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-11-23
Customer Loyalty In Third Party Logistics Relationships written by David L. Cahill and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-23 with Business & Economics categories.
To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.
Collaborative Customer Relationship Management
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Author : Alexander H. Kracklauer
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-07
Collaborative Customer Relationship Management written by Alexander H. Kracklauer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-07 with Business & Economics categories.
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Handbook Of Research On Strategic Supply Chain Management In The Retail Industry
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Author : Kamath, Narasimha
language : en
Publisher: IGI Global
Release Date : 2016-02-09
Handbook Of Research On Strategic Supply Chain Management In The Retail Industry written by Kamath, Narasimha and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-09 with Business & Economics categories.
Customer satisfaction is a pivotal component to any business that provides goods or services to the public. By effectively managing the flow of products, business can adapt to the growing demands of consumers and deliver successful customer service. The Handbook of Research on Strategic Supply Chain Management in the Retail Industry is an authoritative reference source for the latest scholarly research on properly managing business processes in order to satisfy end-user requirements and increase competitive advantage in the retail marketplace. Highlighting concepts relating to field applications, customer relationships, and current trends in logistics management, this book is ideally designed for business professionals, managers, upper-level students, and researchers interested in innovative strategies and best practices in modern supply chains.
The Intimate Supply Chain
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Author : David Frederick Ross
language : en
Publisher: CRC Press
Release Date : 2008-06-09
The Intimate Supply Chain written by David Frederick Ross and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-09 with Business & Economics categories.
The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th
Erp And Supply Chain Management
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Author : Christian Ndubisi Madu
language : en
Publisher: Chi Publishers Inc
Release Date : 2005-06-10
Erp And Supply Chain Management written by Christian Ndubisi Madu and has been published by Chi Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-10 with Business & Economics categories.
Businesses today are faced with avalanche of information. There is need to effectively manage information to serve customers better. In today's highly competitive environment, businesses need to be able to organize and coordinate their information so that a single view of information is maintained by all the service channels. Information management can help to understand customers? wants and needs and integrate such in product design. It helps to manage inventory and reduces both cost and the cycle time to introduce new products to the marketplace. Time-to-market is a critical issue in achieving competitiveness and without the availability of timely and accurate information; it will not be possible to respond proactively to the changing market environment. This book is about ERP and Supply Chain Management. ERP is the short form for Enterprise Resource Planning. The aim of ERP is to integrate the functions of the different business units and departments such as finance, operations, accounting and human resources. This integration is necessary to organize and coordinate information that may be scattered in different departments and making them available in an organized format to the different decision centers where they may be needed. Through this integrative approach, the different functional units of the business are able to share a common database, exchange information, and have consistent view of their operations. This consistent view is also presented to the customer thus improving the quality of customer service. With the integration of the information system, the different functional departments work together to achieve common organizational goals and objectives. Without suchintegration, common customer services such as order processing would be difficult to track and inconsistent information may be relayed by the different departments to the customer. Supply chain management is an integral aspect of ERP. Businesses today focus on their core competence. It is no longer technically and economically feasible to focus on all activities. Rather, certain activities may be shifted to partners or vendors that have core competence in such areas. Mercedes Benz may find it better to subcontract its radios to Bose while focusing on its car designing. Yet, these two companies may need to share key information on customers? wants and needs as well as information on product designs. Integrating a supplier into the common database helps in providing quality products and services that will satisfy the needs of the customer. Information technology plays a critical role in effective development of ERP system. As many businesses develop online marketplace, it becomes even more important to develop a single view of transactions to all value chain partners including customers, manufacturer, suppliers and other vendors. This book therefore adopts a focus on ERP and Supply Chain Management to develop better plans to better serve the customer. It adopts a management and a systemic perspective of these issues and does not deal with the software aspects of ERP. The focus is on the fundamentals rather than on the advanced issues. The book is intended to help managers, executives, and students to understand the basic concepts of ERP and Supply Chain Management.
Supply Chain Management Strategies And Risk Assessment In Retail Environments
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Author : Kumar, Akhilesh
language : en
Publisher: IGI Global
Release Date : 2017-12-15
Supply Chain Management Strategies And Risk Assessment In Retail Environments written by Kumar, Akhilesh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-15 with Business & Economics categories.
The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is paramount that all phases of project development and execution are monitored to avoid poor project results from meager economics, overspending, and reputation. Supply Chain Management Strategies and Risk Assessment in Retail Environments is a comprehensive reference source for the latest scholarly material on effectively managing risk factors and implementing the latest supply management strategies in retail environments. Featuring coverage on relevant topics such as omni-channel retail, green supply chain, and customer loyalty, this book is geared toward academicians, researchers, and students seeking current research on the challenges and opportunities available in the realm of retail and the flow of materials, information, and finances between companies and consumers.
Secrets Of Supply Chain Management
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Author : Andrei Besedin
language : en
Publisher: Andrei Besedin via PublishDrive
Release Date : 2018-06-23
Secrets Of Supply Chain Management written by Andrei Besedin and has been published by Andrei Besedin via PublishDrive this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-23 with Business & Economics categories.
Secrets of Supply Chain Management! The global economy of today is diverse and so rich that considering suppliers could result in a task that would be most times be overwhelming. Ask every single successful entrepreneur today; they will tell you that an effective supply chain management is a crucial component to the business success. What separates the great companies from the rest is the knowledge of the secrets of supply chain management. Do you think you can also standout? Seeing the importance of strong supply chain management to the success of cooperates or businesses we have made available this book that is really packed full of “Secrets of Supply Chain Management.” The secrets in this award-winning short book have worked for many organizations around the globe. This success proven book will make perfect sense to you, even if you are new to supply chain management. From the strategy and planning to the operations, no stone will be left unturned. Below are some of the benefits you stand to achieve. • All information is written in a very understandable style • You can easily and quickly apply the tips to your business or organization • Full of insights and practical tips that actuallywork • offers navigation index you can use as a reference guide • Shows reliable and effective secrets of supply chain management Above is just a tip of an iceberg. You can explore the unlimited benefits of purchasing the top winning short book. Our fantastic product is affordable, so no matter what your budget says, you can surely afford it. With the purchase of our short book, you will be saving up to $1500. We cannot deny the fact that our weakness is editing because we are non-English speakers. We still focus on high-quality content. No doubt, our amazing product does not have all information about supply chain management, but our goal is to ensure you become a successful supply chain manager and entrepreneur. Do you know our product guarantees a 100% risk-free? You can try the product for complete 7-days. If you are not satisfied with the product, you can ask for a refund within sevendays. Visit the "Manage your Kindle" page and get it done. It is real! Are you ready to become a successful supply chain manager and entrepreneur? While reading this text, click the buy button on the upper right side of the page and obtain your copy of the book with just one click! Try the “Secrets of Supply Chain Management” book and achieve the long-awaited success in your business today!
Success Factors In Logistics Outsourcing
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Author : Alexander de Grahl
language : de
Publisher: Springer Science & Business Media
Release Date : 2011-09-15
Success Factors In Logistics Outsourcing written by Alexander de Grahl and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-15 with Business & Economics categories.
Alexander de Grahl provides with his three papers on success factors in logistics outsourcing relevant insights regarding this important research question. In detail, adopting different perspectives in the three papers, the work shows how logistics service providers, customer firms and the two parties together can contribute to successful logistics outsourcing relationships.
Taming The Search And Switch Customer
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Author : Jill Griffin
language : en
Publisher: John Wiley and Sons
Release Date : 2009-03-25
Taming The Search And Switch Customer written by Jill Griffin and has been published by John Wiley and Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-25 with Business & Economics categories.
Praise for Taming the Search-and-Switch Customer "What an excellent wake-up call! Your company's most valuable asset your loyal customers have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes of your customers. A truly important premise to building and maintaining a successful business."? Gerald Evans, president, Hanes Brands Supply Chain and Asia Business Development "In this dynamic treatise on customer retention, Jill Griffin, The Loyalty Maker, provides updated solutions to meet today's challenge of changing consumer shopping habits. A must-read for all retailers and wholesalers." Britt Jenkins, chairman of the board, Tandy Brand Accessories, Inc. "Mandatory reading for anyone who manages customer loyalty. A truly thought-provoking read!" Timothy Keiningham, global chief strategy officer, executive vice president, IPSOS Loyalty "Every company is in the service business now, whether they realize it or not. Jill's book is a great start on how to make your service experiences better than they are today." Robert Stephen, founder, The Geek Squad "In today's Googlized marketplace, Taming the Search-and-Switch Customer is a must-read." Ken DeAngelis, general partner, Austin Ventures "Griffin is pure loyalty genius!" Kelly Cook, vice president, Customer Engagement/CRM, Waste Management