Customer Navigation
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Designing Web Navigation
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Author : James Kalbach
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2007-08-28
Designing Web Navigation written by James Kalbach and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-28 with Computers categories.
Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them. Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book: Provides the foundations of web navigation and offers a framework for navigation design Paints a broad picture of web navigation and basic human information behavior Demonstrates how navigation reflects brand and affects site credibility Helps you understand the problem you're trying to solve before you set out to design Thoroughly reviews the mechanisms and different types of navigation Explores "information scent" and "information shape" Explains "persuasive" architecture and other design concepts Covers special contexts, such as navigation design for web applications Includes an entire chapter on tagging While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action.
Inside Your Customer S Imagination
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Author : Chip R. Bell
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2020-09-08
Inside Your Customer S Imagination written by Chip R. Bell and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-08 with Business & Economics categories.
“Chip Bell's unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer's ingenuity for creating breakthrough results.” —Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA) Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today's innovation-hungry economy. The challenge is customers often don't know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses." To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald's, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer.
Customer Centered Design
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Author : Kreta Chandler
language : en
Publisher: Prentice Hall Professional
Release Date : 2003
Customer Centered Design written by Kreta Chandler and has been published by Prentice Hall Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Electronic books categories.
-- HP's expertise in this area has earned them Vendor of the Year awards in e-commerce from key resller partners.-- Case studies showing how the new principles, techniques, and methodologies worked at Web sites such as Amazon, Office Depot, QVC, and Outpost.This book is a practical guide to understanding web page design and usability factors needed for the online store shelf. Designing and structuring information correctly enhances navigation through your site as well as delivering your customers a satisfying shopping experience. The authors have consulted with such diverse customers as Amazon, AOL, QVC, Outpost, Egghead, Office Depot and others. The concepts they've brought to these accounts have earned HP Vendor of the Year award in e-commerce from key HP reseller partners. Learn to blend customer insights with products and with web capabilities to create web sites that maximize customer-centered design. Your resulting web sites will have an ease of usability that lead to superior customer experiences while maximizing sales. This book includes plenty of examples and case studies showing how to apply new principles, techniques, and methodologies that will win you loyal customers.
Marketing Management 2nd Edition
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Author : Arun Kumar & N. Meenakshi
language : en
Publisher: Vikas Publishing House
Release Date : 2011
Marketing Management 2nd Edition written by Arun Kumar & N. Meenakshi and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Customer Analytics For Dummies
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Author : Jeff Sauro
language : en
Publisher: John Wiley & Sons
Release Date : 2015-02-02
Customer Analytics For Dummies written by Jeff Sauro and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-02 with Business & Economics categories.
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
Service Design For Business
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Author : Ben Reason
language : en
Publisher: John Wiley & Sons
Release Date : 2015-11-18
Service Design For Business written by Ben Reason and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-18 with Business & Economics categories.
A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.
Programming Entity Framework
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Author : Julia Lerman
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2009-01-29
Programming Entity Framework written by Julia Lerman and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-29 with Computers categories.
If you use Entity Framework in Visual Studio 2008 and .NET 3.5, this is the book you want. Programming Entity Framework, 1st Edition offers experienced developers a thorough introduction to Microsoft's core framework for modeling and interacting with data in .NET applications. This hands-on tour provides a deep understanding of Entity Framework's architecture and APIs, and explains how to use the framework in a variety of applications built with Visual Studio 2008 and .NET 3.5. From the Entity Data Model (EDM) and Object Services to EntityClient and the Metadata Workspace, this highly acclaimed first edition covers it all. Understand the core concepts you need to make the best use of the Entity Framework (EF) in your applications Learn to query your data, using either LINQ to Entities or Entity SQL Create Windows Forms, WPF, and ASP.NET applications Build ASMX web services and WCF services Use Object Services to work directly with your entity objects Delve into model customization, relationship management, change tracking, data concurrency, and more One important note: while many of the lessons from this book will continue to be valuable as you move to .NET 4, the thoroughly revised second edition of Programming Entity Framework (August 2010) specifically targets Visual Studio 2010 and .NET 4 -- where there have been many advancements and additions to the framework.
Beginning Ejb 3
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Author : Jonathan Wetherbee
language : en
Publisher: Apress
Release Date : 2013-04-23
Beginning Ejb 3 written by Jonathan Wetherbee and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-23 with Computers categories.
Develop powerful, standards-based, back-end business logic with Beginning EJB 3, Java EE 7 Edition. Led by an author team with 20 years of combined Enterprise JavaBeans experience, you'll learn how to use the new EJB 3.2 APIs. You'll gain the knowledge and skills you’ll need to create the complex enterprise applications that run today's transactions and more. Targeted at Java and Java EE developers, with and without prior EJB experience, Beginning EJB 3 is packed with practical insights, strategy tips, and code examples. As each chapter unfolds, you'll not only explore a new area of the spec; you'll also see how you can apply it to your own applications through specific examples. Beginning EJB 3 will serve not only as a reference, but it will also function as a how-to guide and repository of practical examples to which you can refer as you build your own applications. It will help you harness the power of EJBs and take your Java EE 7 development to the next level. What you’ll learn How to employ session beans, message-driven beans, and entity beans How to use the updated EJB 3 persistence and object-relational mappings How to choose which EJB option is right for your application How to enrich your application’s behavior with CDI services How to test the EJB container inside and out How to migrate from older EJB to the newest EJB APIs Who this book is for This book is for those Java and Java EE developers with and without prior EJB experience. Table of Contents Introduction to the EJB 3 Architecture Session Beans Entities and the Java Persistence API Advanced Persistence Features Message-Driven Beans EJB and Web Services Integrating Session Beans, Entities, Message-Driven Beans, and Web Services Transaction Management EJB Performance and Testing Context and Dependency Injection (CDI) Packaging and Deployment EJB Client Applications EJB Runtime Environments
Business Analytics Principles Concepts And Applications With Sas
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Author : Marc J. Schniederjans
language : en
Publisher: Pearson Education
Release Date : 2014-09-12
Business Analytics Principles Concepts And Applications With Sas written by Marc J. Schniederjans and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-12 with Business & Economics categories.
Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications with SAS brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives. They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making. Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning. Unlike most competitive guides, this text demonstrates the use of SAS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself. Business Analytics Principles, Concepts, and Applications with SAS will be a valuable resource for all beginning-to-intermediate level business analysts and business analytics managers; for MBA/Masters' degree students in the field; and for advanced undergraduates majoring in statistics, applied mathematics, or engineering/operations research.
Strategy
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Author : Fredmund Malik
language : en
Publisher: Campus Verlag
Release Date : 2013-04
Strategy written by Fredmund Malik and has been published by Campus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04 with Business & Economics categories.
This book describes Malik's strategic solutions for the Revolutions of the New World, which are already underway. They are part of the Great Transformation 21 which the author will address in the book. In the six parts of this book, he will first look at the dynamics of the Great Transformation 21, its inherent risks of crisis and its opportunities, as well as the labor pains that the New World is suffering. After that, he will deal with the amazingly effective cybernetic systems for strategic navigation and the strategy maps required for that, as well as the empirical quantification of businesses, both existing and yet unknown, which will help break the new territory of innovation. Finally, Malik will reveal the patterns that the tidal currents of great transformations invariably follow, as well as the economic dynamics resulting from them and the strategies required to deal with them. In the last part of the book he will describe the revolutionary new methods that enable us to master groundbreaking strategic change with great precision and unprecedented time compression - at the "speed of light", so to speak. This way, even enormous corporate growth and size can be managed and turned into true strengths, with perfect ease and using innovative approaches where conventional approaches have proven useless.