Customer Persuasion
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Customer Persuasion
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Author : Chloë Thomas
language : en
Publisher:
Release Date : 2016-09
Customer Persuasion written by Chloë Thomas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09 with Consumers categories.
From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business. In Customer Persuasion, Chlo Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales. What you'll learn in Customer Persuasion: Why it's essential to embrace persuasion in marketing Why unethical persuasion will kill your business How to work out which part of the business needs your attention What website, marketing, customer service or product optimisation you need to do next Lots of simple ways to increase your conversation rate And 100s of ways to get more people to buy Who this book is for: Business owners and managers Marketers Entrepreneurs Startups Anyone who wants more customers Additional resources included in Customer Persuasion to help you get more customers: Business performance evaluation spreadsheet Extended profiles of key case study businesses Lists of successful companies whose approach you can model Accompanying Customer Persuasion workbook A checklist for each Stage of the model Originally published as "Customer Manipulation"
Smart Persuasion
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Author : Philippe AIMÉ
language : en
Publisher: Convertize
Release Date : 2019-03-01
Smart Persuasion written by Philippe AIMÉ and has been published by Convertize this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.
Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Waiting For Your Cat To Bark
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Author : Bryan Eisenberg
language : en
Publisher: HarperCollins Leadership
Release Date : 2007-09-09
Waiting For Your Cat To Bark written by Bryan Eisenberg and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-09 with Business & Economics categories.
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels. Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market. Readers will learn: Why many marketers are unprepared for today's increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relations How Persuasion Architecture™ allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needs How Persuasion Architecture™ allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system "There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing." ?Seth Godin, Author, All Marketers Are Liars "Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them." ?Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling "These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement." ?George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth "We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control." ?David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute "If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect." ?Jeffrey Gitomer, Author, The Little Red Book of Selling
The Persuasion Code
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Author : Christophe Morin
language : en
Publisher: John Wiley & Sons
Release Date : 2018-09-11
The Persuasion Code written by Christophe Morin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-11 with Business & Economics categories.
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.
Customer Manipulation
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Author : Miss Chloe Thomas
language : en
Publisher:
Release Date : 2016-05-13
Customer Manipulation written by Miss Chloe Thomas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-13 with categories.
From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business. In Customer Manipulation, Chloe Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales. What you'll learn in Customer Manipulation: Why it's essential to embrace manipulation in marketing Why unethical manipulation will kill your business How to work out which part of the business needs your attention What website, marketing, customer service or product optimisation you need to do next Lots of simple ways to increase your conversation rate And 100s of ways to get more people to buy! Who this book is for: Business owners and managers Marketers Entrepreneurs Startups Anyone who wants more customers Additional resources included in Customer Manipulation to help you get more customers: Business performance evaluation spreadsheet Extended profiles of key case study businesses Lists of successful companies whose approach you can model Accompanying Customer Manipulation workbook A checklist for each Stage of the model "
How To Become A Master Of Persuasion
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Author : Tony Treacy
language : en
Publisher: Business Expert Press
Release Date : 2021-08-13
How To Become A Master Of Persuasion written by Tony Treacy and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-13 with Business & Economics categories.
This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.
Master The Art Of Persuasion And Influence
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Author : Dewey Sotos
language : en
Publisher:
Release Date : 2021-03-06
Master The Art Of Persuasion And Influence written by Dewey Sotos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-06 with categories.
If you want to know, step by step, how to sell and quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to read this sales book. In this Persuasion Techniques Book, you will discover: - When and how our minds use conscious and subconscious thoughts to make choices - How the world's most successful organizations use subconscious influence every day - What you can do to trigger your own brain to be more persuasive in everyday situations - And, most importantly, actionable strategies you can start using today to influence others Scroll up, click the "Buy" button now, learn the secrets of master closers, and use them to sell more, sell easier, and sell faster!
How To Get To Yes
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Author : Rebecca Cox
language : en
Publisher: Rebecca Cox
Release Date : 2023-07-29
How To Get To Yes written by Rebecca Cox and has been published by Rebecca Cox this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-29 with Business & Economics categories.
"How To Get To Yes: Guide To Persuasive Sales" is a comprehensive and empowering guide that unlocks the secrets to becoming a highly effective and ethical sales professional. Whether you're a seasoned sales expert or just starting your sales journey, this book offers invaluable insights and strategies that will elevate your sales game to new heights. Let's dive into the art of persuasion, emphasizing the importance of ethical sales practices. Learn how to build trust with customers, respect their choices, and deliver personalized solutions that truly meet their needs. This book will transform your approach to sales, emphasizing the significance of creating lasting relationships that go beyond a single transaction. Discover the science behind customer behavior, unlocking the key to understanding what drives buying decisions. Harness the power of persuasion and social proof to build credibility and inspire confidence in your offerings. Embrace the growth mindset and continuous learning, positioning yourself as a sales professional who thrives in a dynamic and ever-changing market. What's inside: - Proven methods for establishing trust and integrity in your sales approach. - Strategies to adapt and excel in an ever-changing sales landscape. - Techniques for crafting persuasive sales pitches that resonate with your customers. - Insights into customer behavior and decision-making, empowering you to deliver personalized experiences. - A roadmap to ethical and sustainable sales practices, building lasting relationships with your clients. Whether you're a sales executive, entrepreneur, or anyone looking to enhance their persuasion skills and build genuine connections, "How To Get To Yes" is your indispensable guide to achieving sales excellence. Embrace the power of ethical persuasion and create a successful sales journey that fosters long-term success and customer loyalty. Are you ready to elevate your sales game and unlock your full potential as a sales professional? If so, let's embark on a transformative journey to sales success and ethical influence.
Ditch The Pitch
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Author : Steve Yastrow
language : en
Publisher: SelectBooks, Inc.
Release Date : 2014-01-14
Ditch The Pitch written by Steve Yastrow and has been published by SelectBooks, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-14 with Business & Economics categories.
"Founder of business strategy consulting firm argues that customers are more persuaded by improvised conversations than scripted sales pitches. Presents techniques and practices for six habits people can learn to enable spontaneous conversations that persuade customers to say 'yes'"--
Mass Persuasion Secrets How To Get Customers To Know Like And Trust You
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Author : Ramon Tarruella
language : en
Publisher: Independently Published
Release Date : 2018-10-27
Mass Persuasion Secrets How To Get Customers To Know Like And Trust You written by Ramon Tarruella and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-27 with Business & Economics categories.
"Discover the mass persuasion secrets and learn how to get customers to know, like, & trust you!If small businesses want to succeed against a continuously growing pool of competition, they have to find a way to gain more customers. It doesn